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Air New Zealand on Chinese Social Media #smcakl

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Camellia Yang, Air New Zealand's Social Media Community Manager Asia, shares the airline's approach to tailoring its brand to the Chinese market, using Sina weibo, wechat, douban and youku.

These slides come from #SMCAKL (Social Media Club Auckland) on 21 May 2014.

Published in: Business, Travel
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Air New Zealand on Chinese Social Media #smcakl

  1. 1. AIR NEW ZEALAND ON CHINESE SOCIAL MEDIA
  2. 2. overview WeChat 7, 900 + Weibo 210, 000 + Youku 6.9 million + Douban 50 ,000 + Flying Social Network
  3. 3. leverage air NZ fairy to engage with customers 333333
  4. 4. case study: make your red envelopes fly • January & February • 59, 064 Weibo users participate in our prize draw activities • Gained 5, 805 new followers during the campaign period • Brand exposure: 4, 647, 752 times on Weibo 4 • • • 4 • • •
  5. 5. questions airnzweibo: @ New Zealand http://weibo.com/airnz airnzwechat: @ airnzchineseblog: http://theflyingsocialnetwork.com/site/region/chinese-community

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