FA102A Assignment 2

1. Mental Health Tracker Via Smartphone Izzy Saadeh
FA 102A
Research and Speculative
Product/Service Development

2. Mental Health Tracker Via Smartphone Izzy Saadeh
Assignment 1, Research
“Why Generation Y Yuppies Are Unhappy”
https://waitbutwhy.com/2013/09/why-generation-y-yuppies-are-unhappy.html

3. Mental Health Tracker Via Smartphone Izzy Saadeh
Assignment 1, Research
“They’ve been led to believe, perhaps through overzealous self-esteem building
exercises in their youth, that they are somehow special but often lack any real
justification for this belief.”
https://waitbutwhy.com/2013/09/why-generation-y-yuppies-are-unhappy.html
(Image from the movie “Keith”)

4. Mental Health Tracker Via Smartphone Izzy Saadeh
Assignment 1, Research
“Anxiety isn’t just the fear of leaving the house, it can also be a fear of not
performing constantly in case people think you’re a failure. When society writes
off millennials, they do so at the cost of the mental health of a generation.”
https://www.huffingtonpost.com/entry/millennials-are-facing-a-mental-health-crisis-and_us_58b812f4e4b0e9d19b926583

5. Mental Health Tracker Via Smartphone Izzy Saadeh
Assignment 1, Research
The American Psychological Association have created a graph to visually show
the levels of stress millennials face versus previous generations.

6. FA102A Izzy Saadeh
Mental Health Tracker Via Smartphone
- Device that allows one to visually see their high and low points, and responds with effective feedback
to better enhance the user’s mental health
- Based off of work, activities, & interactions
- Includes physical health, diet, amount of exercise, sleep, etc.

7. FA102A Izzy Saadeh
Source for Brand Character Words
Billie Eilish

8. FA102A Izzy Saadeh
Naming Process
Generated name possibilities:
- Angel
- Guardian Angel
- Vigilante
- Safeguard
Selected Name:
- Guardian

9. FA102A Izzy Saadeh
Final Product/Service Name
Guardian
- Simple
- Short
- Straightforward
- Describes purpose of app: to look out for you and better your life

10. FA102A Izzy Saadeh
Brand Character Diagram Sketches

11. FA102A Izzy Saadeh
Brand Character Diagram