Creating a Culture around Social Media

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Presented at the 2nd Annual Social Media & Mobile Apps conference, Auckland, New Zealand. 26 June 2012

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Creating a Culture around Social Media

  1. 1. Creating a Culturearound Social Media Simon Young, syENGAGE Ltd @simonyoung @syengage
  2. 2. Take 1:The Invisible Revolution
  3. 3. “Revolution is ... the violent transfer of power and property in the name of an idea” Jacques Barzun
  4. 4. ?
  5. 5. (A bit harsh)
  6. 6. Bloody hard work
  7. 7. (Invisible)
  8. 8. ?
  9. 9. Empowered Consumers REVOLUTION!Hunt for authenticity Co-creation
  10. 10. Experience is everything
  11. 11. Experience is delivered by PEOPLE
  12. 12. This is why we need ENGAGED PEOPLE
  13. 13. Take 2: All around us
  14. 14. Why?
  15. 15. MainstreamRevolutions! culture
  16. 16. MainstreamRevolutions! culture Rituals Myths Symbols Tribes
  17. 17. MainstreamRevolutions! culture Rituals Myths Symbols Tribes Transmitter
  18. 18. MainstreamRevolutions! culture Rituals Myths Symbols Tribes Transmitter Connection “I’m not the only one who thinks like this!”
  19. 19. MainstreamRevolutions! culture Rituals Myths Symbols Tribes Transmitter Connection Shared, strong culture “I’m not the only one who “We’re awesome!” thinks like this!”
  20. 20. MainstreamRevolutions! culture Rituals Myths Symbols Tribes Transmitter Connection Shared, strong culture “I’m not the only one who “We’re awesome!” thinks like this!” Purposeful Work
  21. 21. How?
  22. 22. GOAL
  23. 23. GOAL1. Content for social media
  24. 24. GOAL1. Content for social media That all you got? Y u no engage me?
  25. 25. GOAL1. Content for social media 2. Build brand culture
  26. 26. GOAL1. Content for social media 2. Build brand culture 3. Reflective learning
  27. 27. Make social media...
  28. 28. Make social media... VISIBLE
  29. 29. Make social media...INTERNAL
  30. 30. Make social media... UNDERSTANABLE
  31. 31. Redefine Irrelevance
  32. 32. Bonus tip:
  33. 33. Celebrate victory!
  34. 34. No content, no NOTHING
  35. 35. Where does content come from?
  36. 36. Engaged People!
  37. 37. ENGAGED PEOPLESimon Young, syENGAGEtwitter.com/syengagewww.syengage.com/simon

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