The document outlines strategies for building connections with Key Opinion Leaders (KOLs) in Brazil, focusing on the country's young and socially connected population. It highlights engagement and content localization as critical success factors, referencing several influential media channels and their audience metrics. The emphasis is on targeting age-specific audiences to effectively promote New Zealand's attractions through popular platforms.

1. BUILDING PREFERENCE WITH KOLS: BRAZIL
» Emerging economy
» Socially connected country and youth
» Homegrown celebrity
» Over 300K Brazilians studying abroad each year
» NZ’s storied and adventure landscape

2. CID NÃO SALVO
» Celebrity blogger (one the most influential people in BR)
» Audience: 18-25 years
» Av. 20 million page views per month
» Introducing authentic NZ
» 1.8 million page views of blog post on NZ adventure ++

3. JOVEM NERD
» Leading entertainment media channel
» Podcasts have highest audience numbers on Brazilian internet
» Audience: 15-35 years
» Av. 11 million page views per month
» Discovering NZ
» 1.2 million views of videos, 1.5 million of podcast ++

4. FAIL WARS | PURO VENENO
» Young bloggers
» Audience:13-28 years
» Av. 7 million page views per month
» Study tour (Otago)

5. CRITICAL SUCCESS FACTORS
KOLS = a gift that keeps on giving
» Engagement » Commercial focus
» Age-specific audience & voice
» Partners » Content localisation
» Measurement » Advocates