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Thinking critically 
The key to success in Oxford and Cambridge University interviews 
Session 1
Transition from Learning to Thinking 
• Watch video: http://www.youtube.com/watch?v=pTv4yD6BKlA 
• Technique used in video called ‘Misdirection’ 
• Personal Development coaches also use the idea of 
Misdirection to illustrate how our minds filter out information 
that might be important but we have been directed away from 
• In school you are taught to absorb information and perform the 
tasks in the way the teacher expects 
• In higher level education, you need to look at problems from 
many different perspectives. This may lead you to change the 
very question you have been given 
• Most importantly, you need to be constantly aware of not being 
misdirected by a set of assumptions you either make 
yourself .......or others wish you to make! 
• This is where Critical Thinking comes in...
What is Critical Thinking?
What is Critical Thinking? 
• Formal definition from National Council for Excellence in 
Critical Thinking at http://www.criticalthinking.org 
– an intellectually disciplined process of actively and skilfully 
conceptualizing, applying, analyzing, synthesizing, and/or 
evaluating information gathered from, or generated by, 
observation, experience, reflection, reasoning, or communication, 
as a guide to belief and action 
• Oxford Dictionary definition 
– The objective analysis and evaluation of an issue in order to form 
a judgment
Simon's and my definition 
• Treating all information, however received, with scepticism 
until such time as we understand the reliability of the 
processes, and the probable veracity of the people, upon 
which its supposed truth is based 
• In other words 
– Routinely and rigorously testing the consistency of all information 
received with other reliable sources and everything else we know 
– Relying on all information only as much as can be justified by the 
outcome of the above processes 
– Being sceptical....but never cynical!
Four lies and one truth 
Not necessarily in that order! 
• There is an infinite number of places on the Earth where you 
can walk north for a mile, then west for a mile, then south for a 
mile, ending up in the same place 
• Evolution produces creatures perfectly adapted to their 
environment 
• In a thunderstorm, you are always safer standing out in the 
open than under a tree 
• You should drink eight glasses of water a day to stay healthy 
• Taking vitamin C helps you avoid catching a cold
And the true statement is... 
• There is an infinite 
number of places on the 
Earth where you can walk 
north for a mile, then 
west for a mile, then 
south for a mile, ending 
up in the same place!
What's wrong with the other statements? 
• Evolution produces creatures perfectly adapted to 
their environment? 
• In a thunderstorm, you are always safer standing 
out in the open than under a tree? 
• You should drink eight glasses of water a day to 
stay healthy? 
• Taking vitamin C helps you avoid catching a cold?
Think about it...
Why is Critical Thinking so important?
Why is Critical Thinking so important? 
• Because 
– Progress towards a better world can only be made by constantly 
seeking deeper truths and disseminating these more widely and 
effectively 
– In a world of constant change and global competition, your 
careers will inevitably depend on your ability to discover flaws in 
existing information and new and deeper truths in order to deliver 
benefit to others 
– The top universities need to recruit and train the best thought 
leaders in order to maintain their reputation....they need 
outstanding critical thinkers! 
Critical Thinking is based on rational and autonomous 
thought, which since the Age of Enlightenment starting 
in late 17th-century Europe, commands the highest 
respect in Western civilisation
Critical thinking is also very important because there 
is a huge amount of misinformation in the world! 
Why is this?
Misinformation is everywhere - Why? 
• Most people are not experts. They have flawed understandings of the subjects 
they talk and write about 
• Even the world's leading authorities disagree on many things - perfect truth is 
very elusive 
• Much information is just passed on uncritically by people with limited critical 
thinking abilities 
• Much truth is more complex and layered than simple representations might 
suggest e.g. "politicians cannot be trusted" is a gross oversimplification 
• Lots of money to be made and power to be won in peddling misinformation 
• Lots of people lie to cover their ass 
• Even when they are not intentionally lying, many people prefer to blame others 
for the world's ills and for their own failures 
• Fiction is often a lot more sensational than fact and can easily be made to 
appeal to prejudices, especially in conspiracy theories!
Of course the Media has a lot to answer for!
Let's test your critical thinking skills! 
• A female patient with no symptoms of disease participates in a routine 
screening. She tests positive, is alarmed, and wants to know whether 
she has the disease for certain or if the test may have given a false 
result. She is 50 years old. 
• Her doctor is aware of the following statistics 
– The probability that any 50 year old woman has the disease is 1% 
("prevalence") 
– If a woman has the disease, the probability that she tests positive 
is 90% ("sensitivity") 
– If a woman does not have the disease the probability that she 
nevertheless tests positive is 9% ("false alarm rate") 
• The doctor tells her she has a 90% chance of having the disease. Is 
he right?
Let's test your critical thinking skills! 
• He is wrong! The correct 
answer is 10%! Most of the 
positive results are false for 
this disease (breast cancer) 
• This is because out of 1000 
women 98 will test positive but 
only 9 of these will actually 
have the disease. 89 are false 
positives. Therefore the 
chance of a true positive is 9 in 
89 or 1 in 10!
Let's test your critical thinking skills! 
• This question is based on a real questionnaire given 
to a group of 160 practising gynaecologists in the 
USA. 
• In the experiment more than half of the specialist 
doctors wrongly responded that the woman's 
chance of having cancer was 90%! 
• Of course this is no reason to avoid medical testing. 
(A great deal more on this topic can be found by 
searching on the BBC website under ‘do doctors 
understand’)
Misinformation is one thing...... 
• Disinformation is quite another 
• Now let's get really scary...... 
• And talk about........
Misinformation is one thing...... 
• Disinformation is quite another 
• Now let's get really scary...... 
• And talk about........ 
The Arch-Manipulators! 
The really scary people responsible 
for most of the disinformation in 
the world!
The Arch-Manipulators 
Who are they?
The Arch-Manipulators 
• Governments 
• Companies 
• The Media 
• The Intelligence Services 
• Religious leaders (some) 
• Corrupt and incompetent scientists 
• Criminals/confidence tricksters 
• Girlfriends and boyfriends 
• Parents and teachers
Anyone else?
Anyone else? 
You and me!
You don't believe me? 
• Need six Boards of Directors each comprising 
– Chief Executive 
– Finance Director 
– Sales Director 
– Chief Scientist
World Baby Foods Inc 
• You are all members of the Board of 
an international baby food company, 
World baby Foods inc
World Baby Foods Inc 
• You are all members of the Board 
of an international baby food 
company, World Baby Foods Inc 
• You have just been informed that 
major new research has shown that 
one of your main ingredients, 
Ingredient X, is probably a major 
cause of ADHD (Attention deficit 
hyperactivity disorder) in children
World Baby Foods Inc 
• You are all members of the Board 
of an international baby food 
company, World Baby Foods Inc 
• You have just been informed that 
major new research has shown 
that one of your main ingredients, 
Ingredient X, is probably a major 
cause of ADHD (Attention deficit 
hyperactivity disorder) in children 
• It may already have caused over 
10,000 cases of it!
World Baby Foods Inc 
• You are all members of the Board 
of an international baby food 
company, World Baby Foods Inc 
• You have just been informed that 
major new research has shown 
that one of your main ingredients, 
Ingredient X, is probably a major 
cause of ADHD (Attention deficit 
hyperactivity disorder) in children 
• It may already have caused over 
10,000 cases of it! 
• A leading journalist from a 
international newspaper is going to 
call you in 10 minutes to get your 
reaction
World Baby Foods Inc 
• You are all members of the Board 
of an international baby food 
company, World Baby Foods Inc 
• You have just been informed that 
major new research has shown that 
one of your main ingredients, 
Ingredient X, is probably a major 
cause of ADHD (Attention deficit 
hyperactivity disorder) in children 
• It may already have caused over 
10,000 cases of it! 
• A leading journalist from a 
international newspaper is going to 
call you in 10 minutes to get your 
reaction 
• What do you plan to say?
It gets worse! 
• Your advertising agency advises you that if 
you admit there may be a problem, you will 
lose 3/4 of your market overnight because 
no parents want to take risks with their 
baby's food
It gets worse! 
• Your advertising agency advises you that if 
you admit there may be a problem, you will 
lose 3/4 of your market overnight because no 
parents want to take risks with their baby's 
food 
• Your finance director says this will mean you 
will go bust within 3 months and everyone 
will lose their jobs
It gets worse! 
• Your advertising agency advises you that if 
you admit there may be a problem, you will 
lose 3/4 of your market overnight because no 
parents want to take risks with their baby's 
food 
• Your finance director says this will mean you 
will go bust within 3 months and everyone 
will lose their jobs 
• The new research into Ingredient X has been 
done by a very reputable company
It gets worse! 
• Your advertising agency advises you that if 
you admit there may be a problem, you will 
lose 3/4 of your market overnight because no 
one wants to take a risk with their baby's food 
• Your finance director says this will mean you 
will go bust within 3 months and everyone 
will lose their jobs 
• The new research into Ingredient X has been 
done by a very reputable company 
• Ingredient X is what gives most of your 
products a winning taste
However 
• Previous reputable independent research has always shown 
Ingredient X to be safe
However 
• Previous reputable independent research has always shown 
Ingredient X to be safe 
• It turns out that the new research has been led by your ex-Chief 
Scientist, Joe Feinstein, who left your company three years ago after 
expressing unease about Ingredient X
However 
• Previous reputable independent research has always shown 
Ingredient X to be safe 
• It turns out that the new research has been led by your ex-Chief 
Scientist, Joe Feinstein, who left your company three years ago after 
expressing unease about Ingredient X 
• Your current Chief Scientist has known Feinstein a long time. He/she 
is absolutely convinced that Feinstein's reservations about Ingredient 
X are ill-founded. He/she strongly suspects that the real reason 
Feinstein left the company was that he was not selected for the Chief 
Executive position when it became vacant. He/she thinks Feinstein 
has been seeking revenge on your company ever since
However 
• Previous reputable independent research has always shown 
Ingredient X to be safe 
• It turns out that the new research has been led by your ex-Chief 
Scientist, Joe Feinstein, who left your company three years ago after 
expressing unease about Ingredient X 
• Your current Chief Scientist has known Feinstein a long time. He/she 
is absolutely convinced that Feinstein's reservations about Ingredient 
X are ill-founded. He/she strongly suspects that the real reason 
Feinstein left the company was that he was not selected for the Chief 
Executive position when it became vacant. He/she thinks Feinstein 
has been seeking revenge on your company ever since 
• You have been advised by lawyers that if anyone suggests publicly 
that Feinstein's motives may be unworthy, they will be sued for 
millions
However 
• Previous reputable independent research has always shown 
Ingredient X to be safe 
• It turns out that the new research has been led by your ex-Chief 
Scientist, Joe Feinstein, who left your company three years ago after 
expressing unease about Ingredient X 
• Your current Chief Scientist has known Feinstein a long time. He/she 
is absolutely convinced that Feinstein's reservations about Ingredient 
X are ill-founded. He/she strongly suspects that the real reason 
Feinstein left the company was that he was not selected for the Chief 
Executive position when it became vacant. He/she thinks Feinstein 
has been seeking revenge on your company ever since 
• You have been advised by lawyers that if anyone suggests publicly 
that Feinstein's motives may be unworthy, they will be sued for 
millions 
• None of your competitors uses Ingredient X in its products but that is 
only because its precise formulation is a closely guarded commercial 
secret
Over to you! :-)
What is the essence of your dilemma?
What is the essence of your dilemma? 
• Uncertainty as to whether or not Ingredient X causes ADHD 
• Knowing that most parents need to feel very confident in the 
safety of baby food before buying it 
• No way of resolving the uncertainty quickly 
• Suspecting that an enemy may deliberately be trying to create 
the uncertainty and destroy your company 
• Knowing that if Feinstein is right, many more children may suffer 
long-term illness if you deny there is a problem 
• Knowing that if Feinstein is wrong and you fail to assert that 
from the outset, your company may go out of business
What options do you have?
What options do you have? 
A. Accept that the new research is worrying and needs to be looked into. 
Face the probable destruction of your company as customers decide 
not to take the risk of buying your products until the situation 
becomes clearer
What options do you have? 
A. Accept that the new research is worrying and needs to be looked into. 
Face the probable destruction of your company as customers decide 
not to take the risk of buying your products until the situation 
becomes clearer 
B. Withdraw Ingredient X immediately and again risk destruction of your 
company because Ingredient X is what gives most of your products a 
winning taste
What options do you have? 
A. Accept that the new research is worrying and needs to be looked into. 
Face the probable destruction of your company as customers decide 
not to take the risk of buying your products until the situation 
becomes clearer 
B. Withdraw Ingredient X immediately and again risk destruction of your 
company because Ingredient X is what gives most of your products a 
winning taste 
C. Deny there is any risk with Ingredient X and cast doubts on 
Feinstein's motives. Mount a campaign to undermine his research
What options do you have? 
A. Accept that the new research is worrying and needs to be looked into. 
Face the probable destruction of your company as customers decide 
not to take the risk of buying your products until the situation becomes 
clearer 
B. Withdraw Ingredient X immediately and again risk destruction of your 
company because Ingredient X is what gives most of your products a 
winning taste 
C. Deny there is any risk with Ingredient X and cast doubts on Feinstein's 
motives. Mount a campaign to undermine his research 
D. Deny there is any risk with Ingredient X and cast doubts on Feinstein's 
motives. Nevertheless commission secretly another reputable research 
company urgently to analyse Feinstein's research and provide you with 
an assessment. Urgently establish contingency plans to replace 
Ingredient X in the event their report supports Feinstein's conclusions
Questions from the journalist 
• What is the company's reaction to the news that Ingredient X 
may have caused over 10,000 cases of ADHD?
Questions from the journalist 
• What is the company's reaction to the news that Ingredient X 
may have caused over 10,000 cases of ADHD? 
• Is it not true that Feinstein was forced out of your company 
after warning you of the risk 3 years ago?
Questions from the journalist 
• What is the company's reaction to the news that Ingredient X 
may have caused over 10,000 cases of ADHD? 
• Is it not true that Feinstein was forced out of your company 
after warning you of the risk 3 years ago? 
• What does the company plan to do about the new information? 
Will it withdraw all its products using Ingredient X?
Questions from the journalist 
• What is the company's reaction to the news that Ingredient X 
may have caused over 10,000 cases of ADHD? 
• Is it not true that Feinstein was forced out of your company 
after warning you of the risk 3 years ago? 
• What does the company plan to do about the new information? 
Will it withdraw all its products using Ingredient X? 
• How can your company survive?
Questions from the journalist 
• What is the company's reaction to the news that Ingredient X 
may have caused over 10,000 cases of ADHD? 
• Is it not true that Feinstein was forced out of your company 
after warning you of the risk 3 years ago? 
• What does the company plan to do about the new information? 
Will it withdraw all its products using Ingredient X? 
• How can your company survive? 
• Does the Board plan to resign over the issue?
Lessons? 
• Difficulties of managing uncertainty when the 
consequences of being wrong are huge 
• The risks of always telling the truth, the whole truth 
and nothing but the truth, particularly when there is 
significant uncertainty and people are worried and 
need assurances 
• The temptations that exist to say you are sure when 
in reality you are not
Lessons? 
• All of us under pressure can get dragged into being 
less than fully truthful 
• Most people in senior positions are under pressure 
of one form or another most of the time 
• It leads to huge amounts of misinformation and 
disinformation at every level 
• So scepticism backed by critical thinking is 
ESSENTIAL in all walks of life at all times!
Next session - Wednesday 6 August 
7.00 pm 
• How to detect misinformation 
• How best to handle interview questions 
• What to read to improve your critical 
thinking powers 
Before the next session, please read the 
short handout "Culture Still Matters" by 
Victor Davis Hanson and decide what you 
think about it

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Thinking critically-session-1

  • 1. Thinking critically The key to success in Oxford and Cambridge University interviews Session 1
  • 2. Transition from Learning to Thinking • Watch video: http://www.youtube.com/watch?v=pTv4yD6BKlA • Technique used in video called ‘Misdirection’ • Personal Development coaches also use the idea of Misdirection to illustrate how our minds filter out information that might be important but we have been directed away from • In school you are taught to absorb information and perform the tasks in the way the teacher expects • In higher level education, you need to look at problems from many different perspectives. This may lead you to change the very question you have been given • Most importantly, you need to be constantly aware of not being misdirected by a set of assumptions you either make yourself .......or others wish you to make! • This is where Critical Thinking comes in...
  • 3. What is Critical Thinking?
  • 4. What is Critical Thinking? • Formal definition from National Council for Excellence in Critical Thinking at http://www.criticalthinking.org – an intellectually disciplined process of actively and skilfully conceptualizing, applying, analyzing, synthesizing, and/or evaluating information gathered from, or generated by, observation, experience, reflection, reasoning, or communication, as a guide to belief and action • Oxford Dictionary definition – The objective analysis and evaluation of an issue in order to form a judgment
  • 5. Simon's and my definition • Treating all information, however received, with scepticism until such time as we understand the reliability of the processes, and the probable veracity of the people, upon which its supposed truth is based • In other words – Routinely and rigorously testing the consistency of all information received with other reliable sources and everything else we know – Relying on all information only as much as can be justified by the outcome of the above processes – Being sceptical....but never cynical!
  • 6. Four lies and one truth Not necessarily in that order! • There is an infinite number of places on the Earth where you can walk north for a mile, then west for a mile, then south for a mile, ending up in the same place • Evolution produces creatures perfectly adapted to their environment • In a thunderstorm, you are always safer standing out in the open than under a tree • You should drink eight glasses of water a day to stay healthy • Taking vitamin C helps you avoid catching a cold
  • 7. And the true statement is... • There is an infinite number of places on the Earth where you can walk north for a mile, then west for a mile, then south for a mile, ending up in the same place!
  • 8. What's wrong with the other statements? • Evolution produces creatures perfectly adapted to their environment? • In a thunderstorm, you are always safer standing out in the open than under a tree? • You should drink eight glasses of water a day to stay healthy? • Taking vitamin C helps you avoid catching a cold?
  • 10. Why is Critical Thinking so important?
  • 11. Why is Critical Thinking so important? • Because – Progress towards a better world can only be made by constantly seeking deeper truths and disseminating these more widely and effectively – In a world of constant change and global competition, your careers will inevitably depend on your ability to discover flaws in existing information and new and deeper truths in order to deliver benefit to others – The top universities need to recruit and train the best thought leaders in order to maintain their reputation....they need outstanding critical thinkers! Critical Thinking is based on rational and autonomous thought, which since the Age of Enlightenment starting in late 17th-century Europe, commands the highest respect in Western civilisation
  • 12. Critical thinking is also very important because there is a huge amount of misinformation in the world! Why is this?
  • 13. Misinformation is everywhere - Why? • Most people are not experts. They have flawed understandings of the subjects they talk and write about • Even the world's leading authorities disagree on many things - perfect truth is very elusive • Much information is just passed on uncritically by people with limited critical thinking abilities • Much truth is more complex and layered than simple representations might suggest e.g. "politicians cannot be trusted" is a gross oversimplification • Lots of money to be made and power to be won in peddling misinformation • Lots of people lie to cover their ass • Even when they are not intentionally lying, many people prefer to blame others for the world's ills and for their own failures • Fiction is often a lot more sensational than fact and can easily be made to appeal to prejudices, especially in conspiracy theories!
  • 14. Of course the Media has a lot to answer for!
  • 15. Let's test your critical thinking skills! • A female patient with no symptoms of disease participates in a routine screening. She tests positive, is alarmed, and wants to know whether she has the disease for certain or if the test may have given a false result. She is 50 years old. • Her doctor is aware of the following statistics – The probability that any 50 year old woman has the disease is 1% ("prevalence") – If a woman has the disease, the probability that she tests positive is 90% ("sensitivity") – If a woman does not have the disease the probability that she nevertheless tests positive is 9% ("false alarm rate") • The doctor tells her she has a 90% chance of having the disease. Is he right?
  • 16. Let's test your critical thinking skills! • He is wrong! The correct answer is 10%! Most of the positive results are false for this disease (breast cancer) • This is because out of 1000 women 98 will test positive but only 9 of these will actually have the disease. 89 are false positives. Therefore the chance of a true positive is 9 in 89 or 1 in 10!
  • 17. Let's test your critical thinking skills! • This question is based on a real questionnaire given to a group of 160 practising gynaecologists in the USA. • In the experiment more than half of the specialist doctors wrongly responded that the woman's chance of having cancer was 90%! • Of course this is no reason to avoid medical testing. (A great deal more on this topic can be found by searching on the BBC website under ‘do doctors understand’)
  • 18. Misinformation is one thing...... • Disinformation is quite another • Now let's get really scary...... • And talk about........
  • 19. Misinformation is one thing...... • Disinformation is quite another • Now let's get really scary...... • And talk about........ The Arch-Manipulators! The really scary people responsible for most of the disinformation in the world!
  • 21. The Arch-Manipulators • Governments • Companies • The Media • The Intelligence Services • Religious leaders (some) • Corrupt and incompetent scientists • Criminals/confidence tricksters • Girlfriends and boyfriends • Parents and teachers
  • 23. Anyone else? You and me!
  • 24. You don't believe me? • Need six Boards of Directors each comprising – Chief Executive – Finance Director – Sales Director – Chief Scientist
  • 25. World Baby Foods Inc • You are all members of the Board of an international baby food company, World baby Foods inc
  • 26. World Baby Foods Inc • You are all members of the Board of an international baby food company, World Baby Foods Inc • You have just been informed that major new research has shown that one of your main ingredients, Ingredient X, is probably a major cause of ADHD (Attention deficit hyperactivity disorder) in children
  • 27. World Baby Foods Inc • You are all members of the Board of an international baby food company, World Baby Foods Inc • You have just been informed that major new research has shown that one of your main ingredients, Ingredient X, is probably a major cause of ADHD (Attention deficit hyperactivity disorder) in children • It may already have caused over 10,000 cases of it!
  • 28. World Baby Foods Inc • You are all members of the Board of an international baby food company, World Baby Foods Inc • You have just been informed that major new research has shown that one of your main ingredients, Ingredient X, is probably a major cause of ADHD (Attention deficit hyperactivity disorder) in children • It may already have caused over 10,000 cases of it! • A leading journalist from a international newspaper is going to call you in 10 minutes to get your reaction
  • 29. World Baby Foods Inc • You are all members of the Board of an international baby food company, World Baby Foods Inc • You have just been informed that major new research has shown that one of your main ingredients, Ingredient X, is probably a major cause of ADHD (Attention deficit hyperactivity disorder) in children • It may already have caused over 10,000 cases of it! • A leading journalist from a international newspaper is going to call you in 10 minutes to get your reaction • What do you plan to say?
  • 30. It gets worse! • Your advertising agency advises you that if you admit there may be a problem, you will lose 3/4 of your market overnight because no parents want to take risks with their baby's food
  • 31. It gets worse! • Your advertising agency advises you that if you admit there may be a problem, you will lose 3/4 of your market overnight because no parents want to take risks with their baby's food • Your finance director says this will mean you will go bust within 3 months and everyone will lose their jobs
  • 32. It gets worse! • Your advertising agency advises you that if you admit there may be a problem, you will lose 3/4 of your market overnight because no parents want to take risks with their baby's food • Your finance director says this will mean you will go bust within 3 months and everyone will lose their jobs • The new research into Ingredient X has been done by a very reputable company
  • 33. It gets worse! • Your advertising agency advises you that if you admit there may be a problem, you will lose 3/4 of your market overnight because no one wants to take a risk with their baby's food • Your finance director says this will mean you will go bust within 3 months and everyone will lose their jobs • The new research into Ingredient X has been done by a very reputable company • Ingredient X is what gives most of your products a winning taste
  • 34. However • Previous reputable independent research has always shown Ingredient X to be safe
  • 35. However • Previous reputable independent research has always shown Ingredient X to be safe • It turns out that the new research has been led by your ex-Chief Scientist, Joe Feinstein, who left your company three years ago after expressing unease about Ingredient X
  • 36. However • Previous reputable independent research has always shown Ingredient X to be safe • It turns out that the new research has been led by your ex-Chief Scientist, Joe Feinstein, who left your company three years ago after expressing unease about Ingredient X • Your current Chief Scientist has known Feinstein a long time. He/she is absolutely convinced that Feinstein's reservations about Ingredient X are ill-founded. He/she strongly suspects that the real reason Feinstein left the company was that he was not selected for the Chief Executive position when it became vacant. He/she thinks Feinstein has been seeking revenge on your company ever since
  • 37. However • Previous reputable independent research has always shown Ingredient X to be safe • It turns out that the new research has been led by your ex-Chief Scientist, Joe Feinstein, who left your company three years ago after expressing unease about Ingredient X • Your current Chief Scientist has known Feinstein a long time. He/she is absolutely convinced that Feinstein's reservations about Ingredient X are ill-founded. He/she strongly suspects that the real reason Feinstein left the company was that he was not selected for the Chief Executive position when it became vacant. He/she thinks Feinstein has been seeking revenge on your company ever since • You have been advised by lawyers that if anyone suggests publicly that Feinstein's motives may be unworthy, they will be sued for millions
  • 38. However • Previous reputable independent research has always shown Ingredient X to be safe • It turns out that the new research has been led by your ex-Chief Scientist, Joe Feinstein, who left your company three years ago after expressing unease about Ingredient X • Your current Chief Scientist has known Feinstein a long time. He/she is absolutely convinced that Feinstein's reservations about Ingredient X are ill-founded. He/she strongly suspects that the real reason Feinstein left the company was that he was not selected for the Chief Executive position when it became vacant. He/she thinks Feinstein has been seeking revenge on your company ever since • You have been advised by lawyers that if anyone suggests publicly that Feinstein's motives may be unworthy, they will be sued for millions • None of your competitors uses Ingredient X in its products but that is only because its precise formulation is a closely guarded commercial secret
  • 40. What is the essence of your dilemma?
  • 41. What is the essence of your dilemma? • Uncertainty as to whether or not Ingredient X causes ADHD • Knowing that most parents need to feel very confident in the safety of baby food before buying it • No way of resolving the uncertainty quickly • Suspecting that an enemy may deliberately be trying to create the uncertainty and destroy your company • Knowing that if Feinstein is right, many more children may suffer long-term illness if you deny there is a problem • Knowing that if Feinstein is wrong and you fail to assert that from the outset, your company may go out of business
  • 42. What options do you have?
  • 43. What options do you have? A. Accept that the new research is worrying and needs to be looked into. Face the probable destruction of your company as customers decide not to take the risk of buying your products until the situation becomes clearer
  • 44. What options do you have? A. Accept that the new research is worrying and needs to be looked into. Face the probable destruction of your company as customers decide not to take the risk of buying your products until the situation becomes clearer B. Withdraw Ingredient X immediately and again risk destruction of your company because Ingredient X is what gives most of your products a winning taste
  • 45. What options do you have? A. Accept that the new research is worrying and needs to be looked into. Face the probable destruction of your company as customers decide not to take the risk of buying your products until the situation becomes clearer B. Withdraw Ingredient X immediately and again risk destruction of your company because Ingredient X is what gives most of your products a winning taste C. Deny there is any risk with Ingredient X and cast doubts on Feinstein's motives. Mount a campaign to undermine his research
  • 46. What options do you have? A. Accept that the new research is worrying and needs to be looked into. Face the probable destruction of your company as customers decide not to take the risk of buying your products until the situation becomes clearer B. Withdraw Ingredient X immediately and again risk destruction of your company because Ingredient X is what gives most of your products a winning taste C. Deny there is any risk with Ingredient X and cast doubts on Feinstein's motives. Mount a campaign to undermine his research D. Deny there is any risk with Ingredient X and cast doubts on Feinstein's motives. Nevertheless commission secretly another reputable research company urgently to analyse Feinstein's research and provide you with an assessment. Urgently establish contingency plans to replace Ingredient X in the event their report supports Feinstein's conclusions
  • 47. Questions from the journalist • What is the company's reaction to the news that Ingredient X may have caused over 10,000 cases of ADHD?
  • 48. Questions from the journalist • What is the company's reaction to the news that Ingredient X may have caused over 10,000 cases of ADHD? • Is it not true that Feinstein was forced out of your company after warning you of the risk 3 years ago?
  • 49. Questions from the journalist • What is the company's reaction to the news that Ingredient X may have caused over 10,000 cases of ADHD? • Is it not true that Feinstein was forced out of your company after warning you of the risk 3 years ago? • What does the company plan to do about the new information? Will it withdraw all its products using Ingredient X?
  • 50. Questions from the journalist • What is the company's reaction to the news that Ingredient X may have caused over 10,000 cases of ADHD? • Is it not true that Feinstein was forced out of your company after warning you of the risk 3 years ago? • What does the company plan to do about the new information? Will it withdraw all its products using Ingredient X? • How can your company survive?
  • 51. Questions from the journalist • What is the company's reaction to the news that Ingredient X may have caused over 10,000 cases of ADHD? • Is it not true that Feinstein was forced out of your company after warning you of the risk 3 years ago? • What does the company plan to do about the new information? Will it withdraw all its products using Ingredient X? • How can your company survive? • Does the Board plan to resign over the issue?
  • 52. Lessons? • Difficulties of managing uncertainty when the consequences of being wrong are huge • The risks of always telling the truth, the whole truth and nothing but the truth, particularly when there is significant uncertainty and people are worried and need assurances • The temptations that exist to say you are sure when in reality you are not
  • 53. Lessons? • All of us under pressure can get dragged into being less than fully truthful • Most people in senior positions are under pressure of one form or another most of the time • It leads to huge amounts of misinformation and disinformation at every level • So scepticism backed by critical thinking is ESSENTIAL in all walks of life at all times!
  • 54. Next session - Wednesday 6 August 7.00 pm • How to detect misinformation • How best to handle interview questions • What to read to improve your critical thinking powers Before the next session, please read the short handout "Culture Still Matters" by Victor Davis Hanson and decide what you think about it