Investor Relations & Emerging Media presentation for the St. Louis Chapter of the National Investor Relations Institute (NIRI) by PR Newswire Global Director of Emerging Media – Michael Pranikoff - http://about.me/michaelpranikoff

1. Investor Relations & Emerging Media NIRI St. Louis • May 20, 2011 Source: ttp://www.flickr.com/photos/zachstern/87431231/

2. Michael Pranikoff Global Director, Emerging Media PR Newswire http://flavors.me/michaelpranikoff michael.pranikoff@prnewswire.com Twitter / @mpranikoff

4. Website Email News Release Social media Traditional Media Communications Channel Complexity Video Tradeshows Search Photos / Visualizations Blog

5. Old School New School Created by: Michael Pranikoff, PR Newswire Global Director of Emerging Media

6. Influencers http://www.businessinsider.com/chart-of-the-day-radio-has-more-reach-than-the-internet-2009-11

8. Opportunities to engage with audiences

9. Continuous Messaging that is easy to share

10. Analytics, ROIThey want to communicate in a way that combines PR, Marketing and Advertising. Investor Relations

11. United States Social Media Usage

12. United States Social Media Usage Source: http://www.forrester.com/Groundswell/profile_tool.html

13. Social Media Usage of Decision Makers

14. 85% of financial services professionals under 50 are utilizing social media, compared with half of their older counterparts Source: LederMark Communications

15. 86% of those under 50 and over half of 50+ professionals agree that social networking will be an important business development tool within five years. Source: LederMark Communications

16. Website Usage by Investors Source: RivelResearch via Q4 Web Systems

17. Analyst Coverage is Diminishing Source: Ernst & Young via Q4 Web Systems

19. 20% have used blog research to execute a recommendation or investment decision.

20. 63% of US pro investors say blogs and social networks will play an increasingly important role in investment decisions in the futureSource: Brunswick Group Survey Findings on New Media Usage by the Investment Community – 9/2010

21. 14% of Buy side & Sell Side analysts said information found on a social network such as Facebook prompted further investigation on a investment decision. 14% Facebook Source: http://www.facebook.com/notes/facebook-engineering/visualizing-friendships/469716398919

22. Are you driving the conversation? http://www.flickr.com/photos/perspectivephotography/2090451536/

23. Mainstream Media Pickup Blogs / Twitter / Online Pubs Immediate Online Pickup Weekly Trade Pubs Monthly Trades Quarterly Pubs / Journals Search Share Blog Release Goes Out The Long Tail of Corporate Content News Release Conversation Created by: Michael Pranikoff, PR Newswire Global Director of Emerging Media

24. Head Traditional Media Reaching Billions Reach MILLIONS Online Media SEARCH Tail Created by: Michael Pranikoff, PR Newswire Director of Emerging Media based on Immediate Future, 6/06

25. The Long Tail of Corporate Content Over Six Months Amount of Coverage What Needs to happen today – Shorter Releases on a more regular basis Time From Origination Created by: Michael Pranikoff, PR Newswire Global Director of Emerging Media

26. Research from Ross School of Business at the University of Michigan found a direct correlation between company Tweets around news events and tighter bid/ask spreads in the company’s shares. This correlation was found to be most significant with small cap firms that typically do not receive news coverage.

27. Research from Ross School of Business at the University of Michigan found a direct correlation between company Tweets around news events and tighter bid/ask spreads in the company’s shares. This correlation was found to be most significant with small cap firms that typically do not receive news coverage.

28. Consistent Communications Matters

29. TrustOverAttention Trust will continue to replace attention as the Currency of the web and business. No one will pay attention if they don’t trust you.

30. Trust

31. Trust

32. Where do you generally go first for news about a company? Then where do you go?

34. Trading social network. Based on Twitter.

35. Wiki finance portal. Social interactive data.Source: Q4 Websystems

36. Corporate Use of Social Media Source: Q4 Websystems

37. Corporate Use of Social Media Source: Q4 Websystems

38. Corporate Use of Social Media

39. Corporate Use of Social Media From Corporate to Personal: A Breakdown Of The Four Types of Twitter Profiles Pure Corporate Brand Corporate with Persona Employee with Corporate Association Pure Personal Account

41. Manually post updates and/or use RSS feeds to automate

42. Start small, learn and expand conversations over timeSource: Q4 Websystems

43. 49% of retail investors under the age of 40 rely financial web sites and blogs for investment advice

44. 47% of retail investors over the age of 40 rely financial web sites and blogs for investment advice

46. Events

47. Reports

48. Presentations

49. Videos

53. Photos , Graphics or Chartson Flickr Source: Q4 Websystems

54. Best Practices for IR 2.0 Source: Q4 Websystems

55. Best Practices for IR 2.0 Make Content Directional

56. Best Practices for IR 2.0

57. Best Practices for IR 2.0 Talk about Blog about Tweet about…. Corporate Social Responsibility Over $2.7 Trillion in funds under management dedicated to social responsibility. - Socialinvest.org

59. Support for shareholder forums

60. Opens the door to the web and social media for communicationsSource: Q4 Websystems

61. If A Tree falls in a forest and no one is there, does it still make a sound? IR and Emerging Media

62. From the SEC Commission Guidance on the Use of Company websites “In order to make information public, it must be disseminated in a manner calculated to reach the securities market place in general through recognized channels of distribution, and public investors must be afforded a reasonable waiting period to react to the information.”Thus, in evaluating whether information is public for purposes of our guidance, companies must consider whether and when: (1) a company web site is a recognized channel of distribution, …” If A Tree falls in a forest and no one is there, does it still make a sound? IR and Emerging Media http://sec.gov/rules/interp/2008/34-58288.pdf - Page 18, Paragraph 2

63. Best Practices for IR 2.0 What about the RISKS?

64. Best Practices for IR 2.0 Best Practices for IR 2.0

65. Best Practices for IR 2.0

66. Best Practices for IR 2.0

67. Best Practices for IR 2.0

68. Education = Success

69. Best Practices for IR 2.0 – Establish Guidelines Think both Internal and ExternalCommunications Resource: Social Media Governance http://budurl.com/bhqq

71. Google Alerts and other free tools (http://search.twitter.com, http://socialmention.com) are easy ways to start the process

73. All social channels must be treated the same as traditional channels (disclosure controls)

74. Only previously disclosed information should be shared

75. Risks are from innocent updates in social networks – no different than offline disclosure rules.

76. Social media policy and trainingSource: Q4 Websystems

77. Leave A Trail of Breadcrumbs http://www.flickr.com/photos/bnoj13/4073663539/

78. Don’t Be Afraid To Try Something New

79. The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it…. - Mark Weiser

80. Michael Pranikoff Global Director, Emerging Media PR Newswire http://flavors.me/michaelpranikoff michael.pranikoff@prnewswire.com Twitter / @mpranikoff