SlideShare a Scribd company logo
1 of 39
Let’s Give Them 
Something to 
Talk About 
- Content Strategy 
for Social Media 
astridhaug.dk @astridhaug #sigdukanlimig
Typical process 
Selecting social networks 
Strategy for 
social media 
astridhaug.dk @astridhaug #sigdukanlimig
Why content? 
The algorithms 
Ads and SEO 
Great content lasts longer 
astridhaug.dk @astridhaug #sigdukanlimig
Strategy 
The strategy gives a common focus and a point of 
direction. So when you’re lost in the social media 
jungle you can go back to the strategy and say: 
Ok, this is the way we want to go. 
Let’s give them something to talk about - content strategy for social media 
astridhaug.dk @astridhaug #sigdukanlimig
Model for… 
astridhaug.dk @astridhaug #sigdukanlimig
astridhaug.dk @astridhaug #sigdukanlimig
Purpose 
SWOT Golden Circle 
astridhaug.dk @astridhaug #sigdukanlimig
Flathead – a weird 
fish swimming 
against the stream to 
find new and 
different ways. 
astridhaug.dk @astridhaug #sigdukanlimig
Speak 
properly 
astridhaug.dk @astridhaug #sigdukanlimig
Meet our 
employee 
Buy our 
product 
Value Levels 
Learn about our 
business 
We talk 
about our 
passion 
Call me 
Aarstiderne 
How can we 
help you with 
your passion? 
How can we 
change the world 
together? 
Get 3 for the 
price of 2 
We’re 
passionate 
about a 
course/topic 
Nike+ 
nemlig.com 
Silvan 
astridhaug.dk @astridhaug #sigdukanlimig
Purpose Content Plan & Measure Organise 
Relevance 
astridhaug.dk @astridhaug #sigdukanlimig
Relevance 
Relevance 
What you want to say What they want to hear 
You Users 
astridhaug.dk @astridhaug #sigdukanlimig
What do we know about our 
users? 
digital 
behaviour 
language 
codes 
astridhaug.dk @astridhaug #sigdukanlimig 
sex 
age 
interests
“We want to 
be experts on 
sleep”
They know their users well: 
DaneAge Association
Purpose Relevance Plan & Measure Organise 
Content 
astridhaug.dk @astridhaug #sigdukanlimig
The great content 
• Tells a story 
astridhaug.dk @astridhaug #sigdukanlimig 
• Is visual 
• Is relevant, surprising, entertaining, emotional, 
important 
• Helps people do something 
• Has the right timing
#emotional #visual #storytelling 
astridhaug.dk @astridhaug #sigdukanlimig
Content triangle 
OTHERS 
EXISTING NEW 
astridhaug.dk @astridhaug #sigdukanlimig
Existing content 
astridhaug.dk @astridhaug #sigdukanlimig
Where does content come 
from? 
Calendar 
Homepage 
Magazine 
Photos Newsletter 
Video 
astridhaug.dk @astridhaug #sigdukanlimig
Content of others 
blogs 
CONTENT 
CURATION 
articles 
videos 
astridhaug.dk @astridhaug #sigdukanlimig
astridhaug.dk @astridhaug #sigdukanlimig
Content of others: 
Social media takeover 
• engagement 
astridhaug.dk @astridhaug #sigdukanlimig 
• authenticity 
• expands network
New content 
astridhaug.dk @astridhaug #sigdukanlimig
New content 
astridhaug.dk @astridhaug #sigdukanlimig
New content: Newsjacking
Purpose Relevance Content Organise 
Plan & Measure 
astridhaug.dk @astridhaug #sigdukanlimig
Content plan 
astridhaug.dk @astridhaug #sigdukanlimig
Annual calendar 
Internal factors: External factors: 
SPRING SUMMER 
astridhaug.dk @astridhaug #sigdukanlimig 
Projects 
Annivesaries 
Conferences 
Celebratory days & 
holidays 
Events 
2015 Weather/seasons 
WINTER FALL
Measure 
sales 
visibility 
customer 
satisfaction 
branding 
astridhaug.dk @astridhaug #sigdukanlimig
A lot we can measure 
Ask employees 
Ask customers 
Ressources 
Time spend 
Less complaints 
Employees on social media 
Engagement 
Users 
Traffic 
Sale 
Signups 
astridhaug.dk @astridhaug #sigdukanlimig 
Experienced 
behavior 
Registered 
behavior 
Internal 
External
Why measure? 
1. To make sure we are on the right track 
(purpose) 
2. Do we spend our time right? (prioritize) 
3. Compare social media with other activities 
4. Motivation 
5. Makes social media visible in the organization 
astridhaug.dk @astridhaug #sigdukanlimig
Purpose Relevance Content Plan & Measure 
astridhaug.dk @astridhaug #sigdukanlimig 
Organise
Content strategy 
Motivation? 
Internal 
communication 
Content editor 
Webmaster 
Leadership 
HR employee 
Internal experts 
Who do you need 
to help you out?
Remember these people… 
astridhaug.dk @astridhaug #sigdukanlimig
Find your purpose 
Be relevant to your users 
Create great content 
astridhaug.dk @astridhaug #sigdukanlimig
Plan & Measure 
Embed it in the organization 
astridhaug.dk @astridhaug #sigdukanlimig
Contact: 
astridhaug.dk 
Twitter @astridhaug 
mail@astridhaug.dk 
astridhaug.dk @astridhaug #sigdukanlimig

More Related Content

What's hot

Introduction to Infusion Media
Introduction to Infusion MediaIntroduction to Infusion Media
Introduction to Infusion Media
Chris Lewis
 

What's hot (17)

Content Strategy Tools for WordPress Projects — WordCamp Geneva 2016
Content Strategy Tools for WordPress Projects — WordCamp Geneva 2016Content Strategy Tools for WordPress Projects — WordCamp Geneva 2016
Content Strategy Tools for WordPress Projects — WordCamp Geneva 2016
 
Introduction to Content Strategy
Introduction to Content StrategyIntroduction to Content Strategy
Introduction to Content Strategy
 
How to Improve Social Media Marketing - Becky Schroeder
How to Improve Social Media Marketing - Becky SchroederHow to Improve Social Media Marketing - Becky Schroeder
How to Improve Social Media Marketing - Becky Schroeder
 
How to build links for influence
How to build links for influenceHow to build links for influence
How to build links for influence
 
The science behind inbound marketing for builders and remodelers v2
The science behind inbound marketing for builders and remodelers v2The science behind inbound marketing for builders and remodelers v2
The science behind inbound marketing for builders and remodelers v2
 
Content Penguin Profile
Content Penguin ProfileContent Penguin Profile
Content Penguin Profile
 
Buzzshift listening stations
Buzzshift listening stationsBuzzshift listening stations
Buzzshift listening stations
 
Social Media Strategy Basics for Property Managers
Social Media Strategy Basics for Property ManagersSocial Media Strategy Basics for Property Managers
Social Media Strategy Basics for Property Managers
 
Personal Branding Workshop
Personal Branding Workshop Personal Branding Workshop
Personal Branding Workshop
 
Advanced Social Media Marketing Tips for Apartment, Property Management and M...
Advanced Social Media Marketing Tips for Apartment, Property Management and M...Advanced Social Media Marketing Tips for Apartment, Property Management and M...
Advanced Social Media Marketing Tips for Apartment, Property Management and M...
 
Social Networks
Social NetworksSocial Networks
Social Networks
 
A Crash Course In Increasing Business Through Social, Tech, and Psychology
A Crash Course In Increasing Business Through Social, Tech, and Psychology A Crash Course In Increasing Business Through Social, Tech, and Psychology
A Crash Course In Increasing Business Through Social, Tech, and Psychology
 
Content Strategy & Content Marketing
Content Strategy & Content Marketing Content Strategy & Content Marketing
Content Strategy & Content Marketing
 
Introduction to Infusion Media
Introduction to Infusion MediaIntroduction to Infusion Media
Introduction to Infusion Media
 
American Express OPEN: Announcing the new OPEN Forum by Scott Roen
American Express OPEN: Announcing the new OPEN Forum by Scott RoenAmerican Express OPEN: Announcing the new OPEN Forum by Scott Roen
American Express OPEN: Announcing the new OPEN Forum by Scott Roen
 
Social Media Strategies for Non Profits
Social Media Strategies for Non ProfitsSocial Media Strategies for Non Profits
Social Media Strategies for Non Profits
 
Content marketing.ppt
Content marketing.pptContent marketing.ppt
Content marketing.ppt
 

Viewers also liked

Zero conditional presentation
Zero conditional presentationZero conditional presentation
Zero conditional presentation
NOIRE110202
 

Viewers also liked (20)

Guide til LinkedIn og det nye design
Guide til LinkedIn og det nye designGuide til LinkedIn og det nye design
Guide til LinkedIn og det nye design
 
Fraanck ciencias 1
Fraanck ciencias 1Fraanck ciencias 1
Fraanck ciencias 1
 
28102010 temadag om sociale medier part 1 3 4
28102010 temadag om sociale medier part 1 3 428102010 temadag om sociale medier part 1 3 4
28102010 temadag om sociale medier part 1 3 4
 
Social Travel - keynote fra Seismonaut Tourism til Social Media Week Copenhag...
Social Travel - keynote fra Seismonaut Tourism til Social Media Week Copenhag...Social Travel - keynote fra Seismonaut Tourism til Social Media Week Copenhag...
Social Travel - keynote fra Seismonaut Tourism til Social Media Week Copenhag...
 
Nicherne Kommer: Sociale medie-platforme, som ikke er Facebook (Opdateret Maj...
Nicherne Kommer: Sociale medie-platforme, som ikke er Facebook (Opdateret Maj...Nicherne Kommer: Sociale medie-platforme, som ikke er Facebook (Opdateret Maj...
Nicherne Kommer: Sociale medie-platforme, som ikke er Facebook (Opdateret Maj...
 
Digitale tendenser
Digitale tendenserDigitale tendenser
Digitale tendenser
 
Strategi med nbi: workshop
Strategi med nbi: workshopStrategi med nbi: workshop
Strategi med nbi: workshop
 
Sig du kan li' mig - indholdsstrategi for sociale medier. Udvalgte huskelister.
Sig du kan li' mig - indholdsstrategi for sociale medier. Udvalgte huskelister. Sig du kan li' mig - indholdsstrategi for sociale medier. Udvalgte huskelister.
Sig du kan li' mig - indholdsstrategi for sociale medier. Udvalgte huskelister.
 
Topmøde om politisk kommunikation
Topmøde om politisk kommunikationTopmøde om politisk kommunikation
Topmøde om politisk kommunikation
 
Digitalt lederskab
Digitalt lederskabDigitalt lederskab
Digitalt lederskab
 
Kend dine brugere - og lav engagerende indhold til Facebook
Kend dine  brugere - og lav engagerende indhold til FacebookKend dine  brugere - og lav engagerende indhold til Facebook
Kend dine brugere - og lav engagerende indhold til Facebook
 
Content strategy for social media #SMWcontent #SMWCPH
Content strategy for social media #SMWcontent #SMWCPH Content strategy for social media #SMWcontent #SMWCPH
Content strategy for social media #SMWcontent #SMWCPH
 
Zero conditional presentation
Zero conditional presentationZero conditional presentation
Zero conditional presentation
 
Build Relationships
Build RelationshipsBuild Relationships
Build Relationships
 
3 Soon-to-Be-Everywhere Social Media Trends for 2016
3 Soon-to-Be-Everywhere Social Media Trends for 20163 Soon-to-Be-Everywhere Social Media Trends for 2016
3 Soon-to-Be-Everywhere Social Media Trends for 2016
 
Creating Winning Social Media Strategies in 8 Steps
Creating Winning Social Media Strategies in 8 StepsCreating Winning Social Media Strategies in 8 Steps
Creating Winning Social Media Strategies in 8 Steps
 
Find the Right People
Find the Right PeopleFind the Right People
Find the Right People
 
Establish Your Professional Brand
Establish Your Professional BrandEstablish Your Professional Brand
Establish Your Professional Brand
 
20 Facebook, Twitter, Linkedin & Pinterest Features You Didn't Know Existed (...
20 Facebook, Twitter, Linkedin & Pinterest Features You Didn't Know Existed (...20 Facebook, Twitter, Linkedin & Pinterest Features You Didn't Know Existed (...
20 Facebook, Twitter, Linkedin & Pinterest Features You Didn't Know Existed (...
 
Social Media Marketing Plan: SAMPLE
Social Media Marketing Plan: SAMPLESocial Media Marketing Plan: SAMPLE
Social Media Marketing Plan: SAMPLE
 

Similar to Content Strategy for Social Media

Content marketing-summit-southeast 5-7
Content marketing-summit-southeast 5-7Content marketing-summit-southeast 5-7
Content marketing-summit-southeast 5-7
Skyword Inc.
 

Similar to Content Strategy for Social Media (20)

You Don't Know Jack About Data - Social Edition
You Don't Know Jack About Data - Social Edition You Don't Know Jack About Data - Social Edition
You Don't Know Jack About Data - Social Edition
 
Digital content the currency of the web
Digital content the currency of the webDigital content the currency of the web
Digital content the currency of the web
 
Content marketing-summit-southeast 5-7
Content marketing-summit-southeast 5-7Content marketing-summit-southeast 5-7
Content marketing-summit-southeast 5-7
 
How to Craft Killer Content Strategy to Earn Links and Visibility : SES Chica...
How to Craft Killer Content Strategy to Earn Links and Visibility : SES Chica...How to Craft Killer Content Strategy to Earn Links and Visibility : SES Chica...
How to Craft Killer Content Strategy to Earn Links and Visibility : SES Chica...
 
Creating A 2016 Content Strategy That Works
Creating A 2016 Content Strategy That WorksCreating A 2016 Content Strategy That Works
Creating A 2016 Content Strategy That Works
 
Documenting and Refining Your Content Strategy
Documenting and Refining Your Content StrategyDocumenting and Refining Your Content Strategy
Documenting and Refining Your Content Strategy
 
Addressing the Modern Buyer's Journey
Addressing the Modern Buyer's JourneyAddressing the Modern Buyer's Journey
Addressing the Modern Buyer's Journey
 
SLCHUG Event: October 27 2016
SLCHUG Event:  October 27 2016SLCHUG Event:  October 27 2016
SLCHUG Event: October 27 2016
 
Multi-Channel Content Campaign Optimization eLearningU
Multi-Channel Content Campaign Optimization eLearningUMulti-Channel Content Campaign Optimization eLearningU
Multi-Channel Content Campaign Optimization eLearningU
 
Capitalizing on social media for Small Business - Which channels are best f...
 Capitalizing on social  media for Small Business - Which channels are best f... Capitalizing on social  media for Small Business - Which channels are best f...
Capitalizing on social media for Small Business - Which channels are best f...
 
How to Build a Content Strategy to Maximize Results
How to Build a Content Strategy to Maximize ResultsHow to Build a Content Strategy to Maximize Results
How to Build a Content Strategy to Maximize Results
 
Hootsuite LinkedIn Guru Event February 2016 #HootupSG
Hootsuite LinkedIn Guru Event February 2016 #HootupSGHootsuite LinkedIn Guru Event February 2016 #HootupSG
Hootsuite LinkedIn Guru Event February 2016 #HootupSG
 
Case Study: Moving From The 'Why?' To The 'How?' A look Inside SAP’s Strategy...
Case Study: Moving From The 'Why?' To The 'How?' A look Inside SAP’s Strategy...Case Study: Moving From The 'Why?' To The 'How?' A look Inside SAP’s Strategy...
Case Study: Moving From The 'Why?' To The 'How?' A look Inside SAP’s Strategy...
 
Sagi (Pixel Perfect) - presentation from 6b convention, 2016
Sagi (Pixel Perfect) - presentation from 6b convention, 2016Sagi (Pixel Perfect) - presentation from 6b convention, 2016
Sagi (Pixel Perfect) - presentation from 6b convention, 2016
 
Ginger Kidd_Winning with Social_LBW_230913
Ginger Kidd_Winning with Social_LBW_230913Ginger Kidd_Winning with Social_LBW_230913
Ginger Kidd_Winning with Social_LBW_230913
 
The Impact of SEO on Social (and Vice Versa)
The Impact of SEO on Social (and Vice Versa)The Impact of SEO on Social (and Vice Versa)
The Impact of SEO on Social (and Vice Versa)
 
The C* Word - Content Marketing Explained
The C* Word - Content Marketing ExplainedThe C* Word - Content Marketing Explained
The C* Word - Content Marketing Explained
 
8 New Habits of Successful Content Marketers
8 New Habits of Successful Content Marketers8 New Habits of Successful Content Marketers
8 New Habits of Successful Content Marketers
 
Let's Get Social: How to Turn Employees into Social Media Rock Stars
Let's Get Social: How to Turn Employees into Social Media Rock StarsLet's Get Social: How to Turn Employees into Social Media Rock Stars
Let's Get Social: How to Turn Employees into Social Media Rock Stars
 
Content Strategy In An Hour – Conveyor
Content Strategy In An Hour – ConveyorContent Strategy In An Hour – Conveyor
Content Strategy In An Hour – Conveyor
 

More from Astrid Haug

More from Astrid Haug (10)

5 påstande om influencer-marketing
5 påstande om influencer-marketing5 påstande om influencer-marketing
5 påstande om influencer-marketing
 
8 modeller fra bogen "Krise, krudt og KRAM"
8 modeller fra bogen "Krise, krudt og KRAM"8 modeller fra bogen "Krise, krudt og KRAM"
8 modeller fra bogen "Krise, krudt og KRAM"
 
Få succes med employee advocacy
Få succes med employee advocacy Få succes med employee advocacy
Få succes med employee advocacy
 
Employee experience
Employee experience Employee experience
Employee experience
 
Fremtiden tilhører de frygtløse masterslides
Fremtiden tilhører de frygtløse masterslidesFremtiden tilhører de frygtløse masterslides
Fremtiden tilhører de frygtløse masterslides
 
Kommunalpolitiker kom i gang nu
Kommunalpolitiker kom i gang nuKommunalpolitiker kom i gang nu
Kommunalpolitiker kom i gang nu
 
Redaktøren på sociale medier
Redaktøren på sociale medier Redaktøren på sociale medier
Redaktøren på sociale medier
 
Content Strategy - Social Media Week Copenhagen
Content Strategy - Social Media Week CopenhagenContent Strategy - Social Media Week Copenhagen
Content Strategy - Social Media Week Copenhagen
 
Online engagement - inddrag kunderne, også B2B
Online engagement - inddrag kunderne, også B2BOnline engagement - inddrag kunderne, også B2B
Online engagement - inddrag kunderne, også B2B
 
UK Election 2010
UK Election 2010UK Election 2010
UK Election 2010
 

Recently uploaded

9953056974 Young Call Girls In Kirti Nagar Indian Quality Escort service
9953056974 Young Call Girls In  Kirti Nagar Indian Quality Escort service9953056974 Young Call Girls In  Kirti Nagar Indian Quality Escort service
9953056974 Young Call Girls In Kirti Nagar Indian Quality Escort service
9953056974 Low Rate Call Girls In Saket, Delhi NCR
 
Russian Call Girls Rohini Sector 35 💓 Delhi 9999965857 @Sabina Modi VVIP MODE...
Russian Call Girls Rohini Sector 35 💓 Delhi 9999965857 @Sabina Modi VVIP MODE...Russian Call Girls Rohini Sector 35 💓 Delhi 9999965857 @Sabina Modi VVIP MODE...
Russian Call Girls Rohini Sector 35 💓 Delhi 9999965857 @Sabina Modi VVIP MODE...
Call Girls In Delhi Whatsup 9873940964 Enjoy Unlimited Pleasure
 
CALL ON ➥8923113531 🔝Call Girls Takrohi Lucknow best Female service 👖
CALL ON ➥8923113531 🔝Call Girls Takrohi Lucknow best Female service  👖CALL ON ➥8923113531 🔝Call Girls Takrohi Lucknow best Female service  👖
CALL ON ➥8923113531 🔝Call Girls Takrohi Lucknow best Female service 👖
anilsa9823
 
🔝9953056974 🔝Call Girls In Mehrauli Escort Service Delhi NCR
🔝9953056974 🔝Call Girls In Mehrauli  Escort Service Delhi NCR🔝9953056974 🔝Call Girls In Mehrauli  Escort Service Delhi NCR
🔝9953056974 🔝Call Girls In Mehrauli Escort Service Delhi NCR
9953056974 Low Rate Call Girls In Saket, Delhi NCR
 
Factors-on-Authenticity-and-Validity-of-Evidences-and-Information.pptx
Factors-on-Authenticity-and-Validity-of-Evidences-and-Information.pptxFactors-on-Authenticity-and-Validity-of-Evidences-and-Information.pptx
Factors-on-Authenticity-and-Validity-of-Evidences-and-Information.pptx
vemusae
 
DickinsonSlides teeeeeeeeeeessssssssssst.pptx
DickinsonSlides teeeeeeeeeeessssssssssst.pptxDickinsonSlides teeeeeeeeeeessssssssssst.pptx
DickinsonSlides teeeeeeeeeeessssssssssst.pptx
ednyonat
 

Recently uploaded (20)

Night 7k Call Girls Pari Chowk Escorts Call Me: 8448380779
Night 7k Call Girls Pari Chowk Escorts Call Me: 8448380779Night 7k Call Girls Pari Chowk Escorts Call Me: 8448380779
Night 7k Call Girls Pari Chowk Escorts Call Me: 8448380779
 
Interpreting the brief for the media IDY
Interpreting the brief for the media IDYInterpreting the brief for the media IDY
Interpreting the brief for the media IDY
 
SELECTING A SOCIAL MEDIA MARKETING COMPANY
SELECTING A SOCIAL MEDIA MARKETING COMPANYSELECTING A SOCIAL MEDIA MARKETING COMPANY
SELECTING A SOCIAL MEDIA MARKETING COMPANY
 
9953056974 Young Call Girls In Kirti Nagar Indian Quality Escort service
9953056974 Young Call Girls In  Kirti Nagar Indian Quality Escort service9953056974 Young Call Girls In  Kirti Nagar Indian Quality Escort service
9953056974 Young Call Girls In Kirti Nagar Indian Quality Escort service
 
Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...
Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...
Hire↠Young Call Girls in Hari Nagar (Delhi) ☎️ 9205541914 ☎️ Independent Esco...
 
Craft Your Legacy: Invest in YouTube Presence from Sociocosmos"
Craft Your Legacy: Invest in YouTube Presence from Sociocosmos"Craft Your Legacy: Invest in YouTube Presence from Sociocosmos"
Craft Your Legacy: Invest in YouTube Presence from Sociocosmos"
 
Film show investigation powerpoint for the site
Film show investigation powerpoint for the siteFilm show investigation powerpoint for the site
Film show investigation powerpoint for the site
 
Unlock the power of Instagram with SocioCosmos. Start your journey towards so...
Unlock the power of Instagram with SocioCosmos. Start your journey towards so...Unlock the power of Instagram with SocioCosmos. Start your journey towards so...
Unlock the power of Instagram with SocioCosmos. Start your journey towards so...
 
Vip Call Girls Tilak Nagar ➡️ Delhi ➡️ 9999965857 No Advance 24HRS Live
Vip Call Girls Tilak Nagar ➡️ Delhi ➡️ 9999965857 No Advance 24HRS LiveVip Call Girls Tilak Nagar ➡️ Delhi ➡️ 9999965857 No Advance 24HRS Live
Vip Call Girls Tilak Nagar ➡️ Delhi ➡️ 9999965857 No Advance 24HRS Live
 
Film show pre-production powerpoint for site
Film show pre-production powerpoint for siteFilm show pre-production powerpoint for site
Film show pre-production powerpoint for site
 
Production diary Film the city powerpoint
Production diary Film the city powerpointProduction diary Film the city powerpoint
Production diary Film the city powerpoint
 
Russian Call Girls Rohini Sector 35 💓 Delhi 9999965857 @Sabina Modi VVIP MODE...
Russian Call Girls Rohini Sector 35 💓 Delhi 9999965857 @Sabina Modi VVIP MODE...Russian Call Girls Rohini Sector 35 💓 Delhi 9999965857 @Sabina Modi VVIP MODE...
Russian Call Girls Rohini Sector 35 💓 Delhi 9999965857 @Sabina Modi VVIP MODE...
 
This is a Powerpoint about research into the codes and conventions of a film ...
This is a Powerpoint about research into the codes and conventions of a film ...This is a Powerpoint about research into the codes and conventions of a film ...
This is a Powerpoint about research into the codes and conventions of a film ...
 
CALL ON ➥8923113531 🔝Call Girls Takrohi Lucknow best Female service 👖
CALL ON ➥8923113531 🔝Call Girls Takrohi Lucknow best Female service  👖CALL ON ➥8923113531 🔝Call Girls Takrohi Lucknow best Female service  👖
CALL ON ➥8923113531 🔝Call Girls Takrohi Lucknow best Female service 👖
 
Night 7k Call Girls Noida Sector 120 Call Me: 8448380779
Night 7k Call Girls Noida Sector 120 Call Me: 8448380779Night 7k Call Girls Noida Sector 120 Call Me: 8448380779
Night 7k Call Girls Noida Sector 120 Call Me: 8448380779
 
🔝9953056974 🔝Call Girls In Mehrauli Escort Service Delhi NCR
🔝9953056974 🔝Call Girls In Mehrauli  Escort Service Delhi NCR🔝9953056974 🔝Call Girls In Mehrauli  Escort Service Delhi NCR
🔝9953056974 🔝Call Girls In Mehrauli Escort Service Delhi NCR
 
Film show evaluation powerpoint for site
Film show evaluation powerpoint for siteFilm show evaluation powerpoint for site
Film show evaluation powerpoint for site
 
Factors-on-Authenticity-and-Validity-of-Evidences-and-Information.pptx
Factors-on-Authenticity-and-Validity-of-Evidences-and-Information.pptxFactors-on-Authenticity-and-Validity-of-Evidences-and-Information.pptx
Factors-on-Authenticity-and-Validity-of-Evidences-and-Information.pptx
 
DickinsonSlides teeeeeeeeeeessssssssssst.pptx
DickinsonSlides teeeeeeeeeeessssssssssst.pptxDickinsonSlides teeeeeeeeeeessssssssssst.pptx
DickinsonSlides teeeeeeeeeeessssssssssst.pptx
 
Website research Powerpoint for Bauer magazine
Website research Powerpoint for Bauer magazineWebsite research Powerpoint for Bauer magazine
Website research Powerpoint for Bauer magazine
 

Content Strategy for Social Media

  • 1. Let’s Give Them Something to Talk About - Content Strategy for Social Media astridhaug.dk @astridhaug #sigdukanlimig
  • 2. Typical process Selecting social networks Strategy for social media astridhaug.dk @astridhaug #sigdukanlimig
  • 3. Why content? The algorithms Ads and SEO Great content lasts longer astridhaug.dk @astridhaug #sigdukanlimig
  • 4. Strategy The strategy gives a common focus and a point of direction. So when you’re lost in the social media jungle you can go back to the strategy and say: Ok, this is the way we want to go. Let’s give them something to talk about - content strategy for social media astridhaug.dk @astridhaug #sigdukanlimig
  • 5. Model for… astridhaug.dk @astridhaug #sigdukanlimig
  • 7. Purpose SWOT Golden Circle astridhaug.dk @astridhaug #sigdukanlimig
  • 8. Flathead – a weird fish swimming against the stream to find new and different ways. astridhaug.dk @astridhaug #sigdukanlimig
  • 9. Speak properly astridhaug.dk @astridhaug #sigdukanlimig
  • 10. Meet our employee Buy our product Value Levels Learn about our business We talk about our passion Call me Aarstiderne How can we help you with your passion? How can we change the world together? Get 3 for the price of 2 We’re passionate about a course/topic Nike+ nemlig.com Silvan astridhaug.dk @astridhaug #sigdukanlimig
  • 11. Purpose Content Plan & Measure Organise Relevance astridhaug.dk @astridhaug #sigdukanlimig
  • 12. Relevance Relevance What you want to say What they want to hear You Users astridhaug.dk @astridhaug #sigdukanlimig
  • 13. What do we know about our users? digital behaviour language codes astridhaug.dk @astridhaug #sigdukanlimig sex age interests
  • 14. “We want to be experts on sleep”
  • 15. They know their users well: DaneAge Association
  • 16. Purpose Relevance Plan & Measure Organise Content astridhaug.dk @astridhaug #sigdukanlimig
  • 17. The great content • Tells a story astridhaug.dk @astridhaug #sigdukanlimig • Is visual • Is relevant, surprising, entertaining, emotional, important • Helps people do something • Has the right timing
  • 18. #emotional #visual #storytelling astridhaug.dk @astridhaug #sigdukanlimig
  • 19. Content triangle OTHERS EXISTING NEW astridhaug.dk @astridhaug #sigdukanlimig
  • 20. Existing content astridhaug.dk @astridhaug #sigdukanlimig
  • 21. Where does content come from? Calendar Homepage Magazine Photos Newsletter Video astridhaug.dk @astridhaug #sigdukanlimig
  • 22. Content of others blogs CONTENT CURATION articles videos astridhaug.dk @astridhaug #sigdukanlimig
  • 24. Content of others: Social media takeover • engagement astridhaug.dk @astridhaug #sigdukanlimig • authenticity • expands network
  • 25. New content astridhaug.dk @astridhaug #sigdukanlimig
  • 26. New content astridhaug.dk @astridhaug #sigdukanlimig
  • 28. Purpose Relevance Content Organise Plan & Measure astridhaug.dk @astridhaug #sigdukanlimig
  • 29. Content plan astridhaug.dk @astridhaug #sigdukanlimig
  • 30. Annual calendar Internal factors: External factors: SPRING SUMMER astridhaug.dk @astridhaug #sigdukanlimig Projects Annivesaries Conferences Celebratory days & holidays Events 2015 Weather/seasons WINTER FALL
  • 31. Measure sales visibility customer satisfaction branding astridhaug.dk @astridhaug #sigdukanlimig
  • 32. A lot we can measure Ask employees Ask customers Ressources Time spend Less complaints Employees on social media Engagement Users Traffic Sale Signups astridhaug.dk @astridhaug #sigdukanlimig Experienced behavior Registered behavior Internal External
  • 33. Why measure? 1. To make sure we are on the right track (purpose) 2. Do we spend our time right? (prioritize) 3. Compare social media with other activities 4. Motivation 5. Makes social media visible in the organization astridhaug.dk @astridhaug #sigdukanlimig
  • 34. Purpose Relevance Content Plan & Measure astridhaug.dk @astridhaug #sigdukanlimig Organise
  • 35. Content strategy Motivation? Internal communication Content editor Webmaster Leadership HR employee Internal experts Who do you need to help you out?
  • 36. Remember these people… astridhaug.dk @astridhaug #sigdukanlimig
  • 37. Find your purpose Be relevant to your users Create great content astridhaug.dk @astridhaug #sigdukanlimig
  • 38. Plan & Measure Embed it in the organization astridhaug.dk @astridhaug #sigdukanlimig
  • 39. Contact: astridhaug.dk Twitter @astridhaug mail@astridhaug.dk astridhaug.dk @astridhaug #sigdukanlimig