Enhancing Consumer Trust Through Strategic Content Marketing
Questionnaire Results and Analysis
1.
2. THROUGHOUT MY QUESTIONNAIRE, I ASKED A COMBINATION OF BOTH QUANTITATIVE QUESTIONS
(QUESTIONS WITH SET ANSWERS) AND QUALITATIVE QUESTIONS (QUESTIONS THAT REQUIRE
OPINION). THE ADVANTAGE OF USING QUANTITATIVE QUESTIONS IS THAT THEY ENABLE YOU TO SEE
EXACTLY THE AMOUNT OF PEOPLE THAT HAVE PICKED A SPECIFIC ANSWER, GIVING YOU A CLEAR VIEW OF
YOUR RESULTS. QUALITATIVE QUESTIONS ARE ALSO OF GOOD USE AS THEY GIVE MORE DETAILED
ANSWERS.I ASKED 4 MALES AND 4 FEMALES 12 QUESTIONS. BOTH GENDERS INCLUDED AGES 16-18,
MEANING THAT THEY WERE OF THE RIGHT AGE OF MY MAGAZINE'S TARGET AUDIENCE. THIS HELPED ME
WITH CERTAIN ASPECTS OF MY MAGAZINE AS IT TOLD ME WHAT THE TARGET AUDIENCE THOUGHT ON
CERTAIN THINGS, REGARDING MUSIC MAGAZINES. I ASKED AN EQUAL AMOUNT OF PEOPLE OF BOTH
I WANTED MY MAGAZINE TO BE APPEALING TO BOTH GENDERS.AS WELL AS THIS, I MADE
CERTAIN THAT I ASKED A MIX OF DIFFERENT ETHNICITIES TO MAKE MY QUESTIONNAIRE RESULTS AS
DIVERSE AS POSSIBLE.ULTIMATELY, MY MAGAZINE APPEALS TO ANYONE WHO ENJOYS THE
DANCE/TRANCE MUSIC GENRE BETWEEN THE SPECIFIC AGE RANGE OF 16-18
GENDERS AS
