2. IN TOTAL, I GAVE MY QUESTIONNAIRE TO 9 PEOPLE. ONE WAS INVALID, THE OTHER 8 WERE
ACCEPTABLE AND USED IN MY DATA.
I ASKED ALL FEMALES AS MY TARGET AUDIENCE IS EXCLUSIVELY FEMALES. THIS NARROWED DOWN
THE CHANCE OF ANY ANOMALOUS RESULTS.
ALL THE PEOPLE I ASKED WERE WITHIN THE AGE RANGE OF 15-17. THIS IS BECAUSE THE PEOPLE I
ASKED WERE IN COLLEGE AT THE TIME. MY TARGET AUDIENCE INCLUDES THESE AGES, BUT NOT
EXCLUSIVELY. FOR MY FOCUS GROUP I WILL INCLUDE SOME OLDER PEOPLE, MAYBE 21-23. THIS WILL
GIVE ME A MORE ACCURATE READING, AS IT FOCUSES ON A LARGER PERCENTAGE OF MY TARGET
AUDIENCE.
I ASKED ABOUT THE AMOUNT OF GIGS ATTENDED TO FIND OUT ABOUT LIFESTYLE. I FOUND THAT
THERE WAS A LINK BETWEEN POP MUSIC AND GOING TO FEW GIGS. OUT OF THE 5 WHO SAID POP WAS
ONE OF THEIR FAVOURITE GENRES, 4 OF THEM HAD BEEN TO NO GIGS, 1 HAD BEEN TO 3 OR FEWER
GIGS THIS PAST YEAR. 3 2 PEOPLE CHOSE ALTERNATIVE OR INDIE. THEY HAD BEEN TO 4-6 OR 7-9 GIGS,
RESPECTIVELY. THIS SHOWS THAT POP FANS GO TO FEW SHOWS, WHEREAS PEOPLE WITH AN
INTEREST IN ALT/INDIE ARE MORE LIKELY TO GO TO SHOWS. KNOWING THIS, I WILL MAKE SURE I ADD
GIG REVIEWS, GIG LISTINGS AND SUCH IN MY MAGAZINE. I WILL ASK OTHER ALT/INDIE FANS TO GET
WIDER AND MORE FEASIBLE RESULTS.
3 OF THE PEOPLE I ASKED SAID ‘YES’ THEY ARE INTERESTED IN AN ALL FEMALE ARTIST’S MAGAZINE.
TO IMPROVE MY RESULTS AND ACCURACY, I SHOULD HAVE USED A FOLLOW UP QUESTION TO ASK WHY
THEY CHOSE THEIR ANSWERS. I WILL ASK THIS TO MY FOCUS GROUP. 3 PEOPLE SAID NO, AND 3 SAID
PERHAPS. 2 OF THESE PEOPLE CURRENTLY BOUGHT NO MAGAZINES, ONE BOUGHT SOAP MAGAZINES.
THIS MEANS THEY WOULD NOT HAVE BEEN MY TARGET AUDIENCE.
0%
100%
Genders
Males
Females
0%0%0%
100%
Age
under 9
9 yrs - 11
12 yrs - 14
15yrs - 17
17 +
50%
25%
12%
13% 0% 0%
Gigs attended in
last year
0
1--3
4--6
7--9
10--12
37%
25%
38%
Interested in
exclusively
female artist…
Yes
Perhaps
No
0%
100%
Genders
Males
Females
0%0%0%
100%
Age
under 9
9 yrs - 11
12 yrs - 14
15yrs - 17
17 +
5. In conclusion, questions I will ask my focus group are:
Why are you or aren't you interested in an all-female artist based music
magazine?
Do you think women artists are under-represented?
My focus group will consist of female fans of alternative / indie music aged
between 17 – 28, who enjoy going to gigs locally and at larger venues, and
currently purchase music magazines.
