POKKT is a mobile video ad monetization platform that works with developers to integrate video ads into mobile apps, especially gaming apps, targeting users in India and Southeast Asia. It serves over 60 million video ads per month to reach over 20 million unique users. POKKT's software development kit allows it to serve targeted video ads to users based on location, time, gender, age, device, and carrier.

1. We are Mobile Video Ad Monetization platform for Global Developers
& Publishers targeting India and South East Asian Users

2. POKKT is a Mobile First, In-App, Video Ad Monetization platform. We work with developers of mobile apps, in creating touch points
inside the app, which gives opportunities for users to engage with various video advertisements. We deliver completed views and
thus helps in achieving high ROI.
We are today working with almost all the large gaming publishers in India (Including Octro, Disney, Nazara, Reliance, Games2Win
etc.) and some large international publishers (like Rovio, Outfit 7, Kiloo, Imangi etc.). Our Core Engineering team identify the touch
points within Mobile Apps wherein we integrate our SDK (Software Development Kit) which empower us to serve the video ads
within the application.
The Largest Monetization platform for Global Developers & Publishers targeting India and
South East Asian Users

3. • POKKT is a Video Mobile Ad Network for India and South East Asia Market
• India’s only ad network serving video ads within mobile apps (Gaming Apps) by using Opt-In Method
• We deliver video ads on smartphones & tablets (Android) and provide seamless experience across all networks
• We deliver campaign on CPCV and CPM Module
• We offer VAST compliant platform and also serve video ads using VAST TAGS
• We have largest collection of domestic and international gaming titles.
• Our capability – Serving 60 Million Videos per month.
• Our Reach is 20 Million + Unique user per month.
• Our Exclusive SDK Integration helps advertisers to target their audience based on Geography, Time Band, Gender, Age Group,
Handset & telecom operator.

4. In today’s mature mobile eco system, PC console is doing down. In digital, online gaming is almost dead but mobile is growing. Growth rate of gaming on
mobile is almost 100%.
Globally gaming industry accounts for $60 billion and
forms one of the biggest entertainment industry.
Digital segment here accounts for
$35 billion
Growth Driver – Smartphone, Internet
penetration & Larger user base
As per google, India + SEA are top 4 to 5
countries in terms of game downloads. India
stands at the 3rd largest.
Across the world, only 3% of population pays
for paid games and in India this is much lower
i.e. 0.03%
Revenue Module : Was lacking due to lower
penetration of plastic money and user psyche.

5. Business model for gaming has evolved from casual gaming to premium gaming and today it has become Freemium or F2P.
Today, consumers have multiple option of gaming devices – the phone, tablet, PC and TV (console) due to which the amount of
time spent playing games has risen accordingly. Today mobile has become default personal gaming and entertainment device and
reaching to both Male & Female and has mass appeal.

6. Today mobile has become the default personal gaming and entertainment device and reaching to both Male & Female and has
mass appeal. Following is the analysis of user’s activity on mobile devices.
Today Globally, 75% of mobile video ad
inventory purchased is in-app. This
overwhelming percentage actually
underrepresents the time consumers spend
in apps, however–which is reported to
account for a full 86% of mobile use.

7. One of the big advantages of serving mobile video ads in apps is the option of serving your media in an ”opt-in” capacity,
meaning consumers actually choose to watch a video as part of the app experience, usually in return for some sort of reward.
Opt-in video ads see substantially higher completion rates and impact.
Opt-In Video ads are native, and seamlessly integrated into developer’s app and If users choose to watch a video, they’re
more likely to be invested in the content (a huge benefit of opt-in ads). This ad format is non-intrusive and also eliminates
waste.
An engaged gamer would more likely to watch an ad if it means getting to play the rest of their chosen gaming content.
Moreover video ads here are served during the mid of the game causing them to be more patient.
This format helps the brands to generate – true view or view by choice. Since users willingly trade their time in watching
advertisers’ content, opt-in reward video ads tends to bring positive feelings about brand and enhanced gaming experience

8. 1 2
3 4 5

9. 1 2
3
4 5 You
earned

10. 0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
18 to 24 25 to 34 35 to 44 45+
Smartphone Vendor Share In India 2014Gaming User Age Group (ADTECH – Feb 2015)

11. Maharashtra
18.6%
Delhi
13.3%
Tamil Nadu
4.5%
Bengal
6.7%
Gujarat
6.5%
Uttar
Pradesh
4.4%
Karnataka
8.1%
Andhra Pradesh
4.5%
Madhya Pradesh
3.9%
Rajasthan
4.1%
Punjab &
Haryana
5.8%
POKKT Video User Base (ADTECH – Feb 2015) POKKT Video Gender Base (ADTECH – Feb 2015)
12% of the remaining consumers come from Kerala, Odisha, Goa, Uttarakhand, J&K, Assam, Himachal Pradesh, etc.

14. Mobile Spend Growth

15. Source : macrumors.com