Conversion Optimisation - It Will Make You A Market Leader
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Conversion Optimisation - It Will Make You A Market Leader

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3 Stages Formula for Increased Conversions; Value Proposition + Credibility + Relevance = Trust; Journey + Content + Clarity = Engagement; Call To Action + Action Statement = $$$

3 Stages Formula for Increased Conversions; Value Proposition + Credibility + Relevance = Trust; Journey + Content + Clarity = Engagement; Call To Action + Action Statement = $$$

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Conversion Optimisation - It Will Make You A Market Leader Conversion Optimisation - It Will Make You A Market Leader Presentation Transcript

  • www.ArrowInternet.com.au CONVERSION OPTIMISATION It Will Make You A Market Leader
  • www.ArrowInternet.com.au Why should you listen to me ? 2  Increased conversion rate by 316% for Fuji Xerox in 60 days  Increased conversions for De Groots Media by 400% earning them additional revenue of $ 475000  Increased conversion for Freedom Loans by reducing cost of acquisition by 40%
  • www.ArrowInternet.com.au Optimisation • Increasing visitor engagement • Getting more subscribers, leads and sales • Done using visitor data and customer surveys 4 What is Conversion Optimisation?
  • www.ArrowInternet.com.au 5 Why Are Potential Buyers Leaving Your Website?
  • www.ArrowInternet.com.au 100% 60% 30% 3% Where is the leakage? 6 1,000 visitors to the site 6 Visitors complete goal Total Visits Visit Shopping Area Place Item in Cart Make a Purchase
  • www.ArrowInternet.com.au 9 Levers For Improving Conversions 8
  • www.ArrowInternet.com.au 1. Value Proposition 9 • WIIFM • USP Too many choices is not always a good thing
  • BEFORE
  • AFTER
  • www.ArrowInternet.com.au 2. Credibility 10  Testimonials  Certifications  Endorsements  Reviews  Team  Office/Showroom
  • BEFORE
  • AFTER
  • www.ArrowInternet.com.au 3. Planned Journey 12 • End outcomes • Navigation path
  • www.ArrowInternet.com.au 13 Visitor Flow
  • www.ArrowInternet.com.au Reverse Goal path 14
  • www.ArrowInternet.com.au 4. Relevance 15 • Customer Segmentation • Language & Style
  • www.ArrowInternet.com.au 16 Do you really want to see more pests when you are trying to get rid of them?
  • www.ArrowInternet.com.au Goal Flow 17
  • www.ArrowInternet.com.au Credibility and Relevance 18 Call of Action Design Authentic Information Engagement
  • www.ArrowInternet.com.au 5. Clarity 19 • Understanding Intent • Avoiding Distraction
  • www.ArrowInternet.com.au 20
  • www.ArrowInternet.com.au 6. Content 21 • Customer-centric • Message to Market
  • www.ArrowInternet.com.au Creating Persuasive Copy  Mention the problem  Agitate the problem  Invalidate all solutions but yours  Offer your solution  Amplify the desire 22
  • www.ArrowInternet.com.au Call to Action 24 • Soft and hard offers • Strategic placement
  • www.ArrowInternet.com.au 8. Action Statement 26 • Scarcity • Impact of not taking action
  • www.ArrowInternet.com.au 9. Test & Measure  Offers  Headlines  Copy  Images  Layout 27
  • Data Driven Decisions
  • www.ArrowInternet.com.au Recap 29 3 Stages Formula for Increased Conversions Value Proposition + Credibility + Relevance = Trust Journey + Content + Clarity = Engagement Call To Action + Action Statement = $$$
  • YOU MADE IT!