3 Stages Formula for Increased Conversions; Value Proposition + Credibility + Relevance = Trust; Journey + Content + Clarity = Engagement; Call To Action + Action Statement = $$$

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CONVERSION OPTIMISATION
It Will Make You A Market Leader

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Why should you listen to me ?
2
 Increased conversion rate by 316% for Fuji Xerox in 60 days
 Increased conversions for De Groots Media by 400% earning
them additional revenue of $ 475000
 Increased conversion for Freedom Loans by reducing cost of
acquisition by 40%

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Optimisation
• Increasing visitor
engagement
• Getting more
subscribers, leads
and sales
• Done using visitor
data and customer
surveys
4
What is Conversion Optimisation?

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Why Are Potential Buyers Leaving Your Website?

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100%
60%
30%
3%
Where is the
leakage?
6
1,000 visitors to the site
6 Visitors complete goal
Total Visits
Visit Shopping Area
Place Item in Cart
Make a Purchase

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9 Levers For Improving Conversions
8

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1. Value Proposition
9
• WIIFM
• USP
Too many choices is not always a good thing

8. BEFORE

9. AFTER

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2. Credibility
10
 Testimonials
 Certifications
 Endorsements
 Reviews
 Team
 Office/Showroom

11. BEFORE

12. AFTER

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3. Planned Journey
12
• End outcomes
• Navigation path

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Visitor Flow

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Reverse Goal path
14

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4. Relevance
15
• Customer Segmentation
• Language & Style

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Do you really want
to see more pests
when you are
trying to get rid of
them?

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Goal Flow
17

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Credibility
and
Relevance
18
Call of
Action
Design
Authentic Information
Engagement

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5. Clarity
19
• Understanding Intent
• Avoiding Distraction

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6. Content
21
• Customer-centric
• Message to Market

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Creating Persuasive
Copy
 Mention the problem
 Agitate the problem
 Invalidate all solutions but yours
 Offer your solution
 Amplify the desire
22

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Call to Action
24
• Soft and hard offers
• Strategic placement

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8. Action Statement
26
• Scarcity
• Impact of not taking action

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9. Test & Measure
 Offers
 Headlines
 Copy
 Images
 Layout
27

28. Data Driven Decisions

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Recap
29
3 Stages Formula for Increased Conversions
Value Proposition + Credibility + Relevance = Trust
Journey + Content + Clarity = Engagement
Call To Action + Action Statement = $$$

35. YOU MADE IT!