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Published

AREA203 Digital Overview Deck

AREA203 Digital Overview Deck

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Transcript

  • 1. THE SOLUTION TO GROWTH
  • 2. EXTERNAL INFLUENCES
  • 3. THE DIGITAL MARKET
  • 4. ADOPTION It took… …to reach 50 million consumers -Witiger.com, E commerce Statistics, Jan 2010  
  • 5. WHO’S SEARCHING FOR YOU? -Gazhoo, Jan. 2011
  • 6. THE DIGITAL CONSUMER
  • 7. THE CONSUMER ON DIGITAL Consumer Device/Access Point Platform Content Behavior
  • 8. IT’S A SOCIAL THING•  Facebook gained 80 Million users in Q1 of 2011 to 665 Million Users and would be considered the 3rd largest country in the world. -SocialBakers
  • 9. WHO ARE WE…
  • 10. DIGITAL OUTFITTERSLike any good rafting or climbing guide, we’ll start by mapping out your route,hitting all the high points along the way.Then we’ll load you up with the right gear and set the wheels in motion. We’ll keepa well-trained eye on the landscape as we go, adjusting our path to the terrain sothat you and your consumers will have the best experience possible.And afterwards, well be sure to go over the photos with you, remembering thegood parts and analyzing the rough patches.  
  • 11. THE PEOPLE AT AREA203 Our team members have collectively worked with more than 150 Fortune 500 brands.
  • 12. STRATEGIC PARTNERSHIPS
  • 13. AREA203’s vision is “To be our client’s mostimportant relationship in being #1.”Our account execs work on your behalf within ouragency, pulling in the elements you’ll need to runa successful marketing campaign. They’ll meetwith you and each team and guide you throughthe right channels to build your campaign. You’venever had friendlier service or a more capableadvocate.
  • 14. Before you wentanywhere new, you usedto consult a map.AREA203’s Strategydepartment is yourdigital GPS: we listen towhere you want to go,we map out a route toget you there, we walkwith you through theprocess, and asroadblocks or detourscome up, we recalibrateto help you reach yourgoal. We’re your digitalwingmen.
  • 15. We understand that for your brand to be successful, its look andmessage need to be consistent. Creative gives your brand a voice andcurbside appeal, but they also build your story, settle your brand as afamiliar, trusted entity. Then they clothe it in ways your consumers aremost likely to look for it. And they can make anything for you: from asimple email or banner ad to a mobile app or interactive site.
  • 16. With so many ways to reach consumers, how are yougoing to get their attention? Our media departmentis full of experts on consumer demographics. Theyknow who looks where, when and why and how bestto display your brand’s message to them. Whetherit’s direct email, targeted banner ads, Twitter o ers,or strong key wording on your brand blog, will knowswhat you need.
  • 17. Digital marketing is a broad, flexibleapproach to reaching consumers. Because ofthe rapidly evolving tools – especially thetracking, measuring, and filtering devices –we have more detailed information aboutthe demographics and behaviors of thepeople you want to reach.We carefully analyze all the data that poursin daily and can make adjustments to yourcampaign in real time. This means that youcan get to-the-moment updates, makechanges as information comes in, andreview detailed campaign results.
  • 18. CASE STUDIES
  • 19. Chattanooga Chamber of CommerceWe  created  an  a*en+on-­‐grabbing  direct  mailer  and  a  corresponding  landing  page,  Twi*er  background,  and  Facebook  account  to  draw  a*en+on  and  increase  a*endance  at  the  Chamber’s  parking  planning  mee+ng.  Traffic  to  the  social  media  sites  increased  dras+cally  in  the  first  week.  85%  of  a*endees  used  the  landing  page  to  RSVP.  And  the  regular  Council  mee+ng  a*endance  was  a  record:  50%  more  than  usual,  and  20%  more  than  the  highest  recorded  to  date.  
  • 20. Guatemala Tourism BoardWe  ran  assessments  of  Guatemala’s  exis+ng  digital  presence,  and  then  began  a  social  campaign  that  included  reputa+on  management,  reputa+on  monitoring,  and  an  integrated  engagement  plan.  We  also  launched  a  Google  AdWords  campaign  and  a  display  ad  campaign  targeted  at  the  travel  community.  In  the  first  60  days,  we  increased  Guatemala’s  Facebook  and  Twi*er  communi+es  by  39%;  generated  30,000+  pay-­‐per-­‐click  clicks  and  200,000+  impressions  on  the  display  ads.  
  • 21. Crash PadWe  built  a  clear  brand  iden+ty  and  a  suppor+ng  website  for  The  Crash  Pad.  We  designed  and  wrote  the  site  to  be  a  community  hub  for  outdoor  ac+vi+es  and  informa+on  as  well  as  providing  online  reserva+ons  and  details  about  visi+ng  Cha*anooga.  
  • 22. Precept MinistriesWe  wrote,  designed  and  produced  a  campaign-­‐promo+ng  book.  We  built  a  website  providing  resources  and  further  informa+on.  And  we  scripted  and  shot  a  video  describing  the  Answer  the  Call  campaign.  Precept  exceeded  its  incremental  goals  –  in  the  first  four  months,  the  campaign’s  early  revenue  target  was  passed  by  120%  and  the  target  for  impac+ng  people  was  passed  by  30%.  
  • 23. Sam ArchboldSAM.ARCHBOLD@AREA203.COM423.591.7500 | 602.501.03571516 RIVERSIDE DRIVE, CHATTANOOGA, TN 37406