DIGITAL OUTFITTERSLike any good rafting or climbing guide, we’ll start by mapping out your route,hitting all the high points along the way.Then we’ll load you up with the right gear and set the wheels in motion. We’ll keepa well-trained eye on the landscape as we go, adjusting our path to the terrain sothat you and your consumers will have the best experience possible.And afterwards, well be sure to go over the photos with you, remembering thegood parts and analyzing the rough patches.
THE PEOPLE AT AREA203 Our team members have collectively worked with more than 150 Fortune 500 brands.
AREA203’s vision is “To be our client’s mostimportant relationship in being #1.”Our account execs work on your behalf within ouragency, pulling in the elements you’ll need to runa successful marketing campaign. They’ll meetwith you and each team and guide you throughthe right channels to build your campaign. You’venever had friendlier service or a more capableadvocate.
Before you wentanywhere new, you usedto consult a map.AREA203’s Strategydepartment is yourdigital GPS: we listen towhere you want to go,we map out a route toget you there, we walkwith you through theprocess, and asroadblocks or detourscome up, we recalibrateto help you reach yourgoal. We’re your digitalwingmen.
We understand that for your brand to be successful, its look andmessage need to be consistent. Creative gives your brand a voice andcurbside appeal, but they also build your story, settle your brand as afamiliar, trusted entity. Then they clothe it in ways your consumers aremost likely to look for it. And they can make anything for you: from asimple email or banner ad to a mobile app or interactive site.
With so many ways to reach consumers, how are yougoing to get their attention? Our media departmentis full of experts on consumer demographics. Theyknow who looks where, when and why and how bestto display your brand’s message to them. Whetherit’s direct email, targeted banner ads, Twitter o ers,or strong key wording on your brand blog, will knowswhat you need.
Digital marketing is a broad, ﬂexibleapproach to reaching consumers. Because ofthe rapidly evolving tools – especially thetracking, measuring, and ﬁltering devices –we have more detailed information aboutthe demographics and behaviors of thepeople you want to reach.We carefully analyze all the data that poursin daily and can make adjustments to yourcampaign in real time. This means that youcan get to-the-moment updates, makechanges as information comes in, andreview detailed campaign results.
Chattanooga Chamber of CommerceWe created an a*en+on-‐grabbing direct mailer and a corresponding landing page, Twi*er background, and Facebook account to draw a*en+on and increase a*endance at the Chamber’s parking planning mee+ng. Traﬃc to the social media sites increased dras+cally in the ﬁrst week. 85% of a*endees used the landing page to RSVP. And the regular Council mee+ng a*endance was a record: 50% more than usual, and 20% more than the highest recorded to date.
Guatemala Tourism BoardWe ran assessments of Guatemala’s exis+ng digital presence, and then began a social campaign that included reputa+on management, reputa+on monitoring, and an integrated engagement plan. We also launched a Google AdWords campaign and a display ad campaign targeted at the travel community. In the ﬁrst 60 days, we increased Guatemala’s Facebook and Twi*er communi+es by 39%; generated 30,000+ pay-‐per-‐click clicks and 200,000+ impressions on the display ads.
Crash PadWe built a clear brand iden+ty and a suppor+ng website for The Crash Pad. We designed and wrote the site to be a community hub for outdoor ac+vi+es and informa+on as well as providing online reserva+ons and details about visi+ng Cha*anooga.
Precept MinistriesWe wrote, designed and produced a campaign-‐promo+ng book. We built a website providing resources and further informa+on. And we scripted and shot a video describing the Answer the Call campaign. Precept exceeded its incremental goals – in the ﬁrst four months, the campaign’s early revenue target was passed by 120% and the target for impac+ng people was passed by 30%.
Sam ArchboldSAM.ARCHBOLD@AREA203.COM423.591.7500 | 602.501.03571516 RIVERSIDE DRIVE, CHATTANOOGA, TN 37406