Digital marketing is marketing that makes use of electronic devices such as
computers, tablets, smartphones, cellphones, digital billboards,
and game consoles to engage with consumers and other business partners.
Internet Marketing is a major component of digital marketing.
Effectiveness of Digital marketing..
Potential to reach mass amounts of people in less time…
Though impressionable, communicates directly to your niche/target
market when executed properly..
Campaigns can be easily adjusted/scaled up or down..
Less expensive than traditional marketing campaigns
Easy to measure the success of your campaign
Provides additional branding and promotion
for your company or product
Coke Zone in Digital marketing
There were more than 25 million video views in total across desktop and mobile.
1,220 people subscribed to the channel.
Coke was the second most talked about brand during the Games.
It achieved 242 million social web impressions, 39 million impressions on Facebook
and 546,000 impressions on YouTube and Beat TV.
Move To The Beat was mentioned 246,000 times on Facebook.
Coca-Cola attracted an additional 1.5 million Facebook fans and
21,000 Twitter followers.
The campaign achieved 245 million search impressions, 461,000 clicks
and a CTR of 0.2%.
We started by identifying an online social network with extensive public
information about its members’ life goals. Using Hit wise, we validated the
network’s demographics to ensure its audience was within MasterCard’s target.
Then, we used the search data to develop an experiential strategy
that would dig deep into how people think and behave online.
By listening to the audience in both the targeted social network and search
query frequency, we discovered strong travel interest in the
“Wonders of the World.”
Since the Wonders of the World has multiple derivatives – including the ancient
world, modern world and natural world – the concept lent itself to many
interpretations and opportunities for relevant content.
Idea MasterCard Sweepstakes
Leveraging the leading social media
Linkedin Advisor Networking
Twitter Leading and conversation
Facebook Engaging consumer
You tube Branding & Commentaries
Google+ what does you add ?
Advantages of using social media
Social media marketing has many advantages:
Broad reach - social media can reach millions of people all around the world
ability to target particular groups - many forms of social media (e.g.
allow businesses to target specific groups, often in particular locations
free or low-cost - many forms of social media are free for business, and paid options
are usually low-cost
personal - social media allow you to communicate on a personal basis with individual
customers and groups
fast – you can quickly distribute information to many people
easy - you don't need high-level skills or computer equipment to participate in social
The average person with a standard computer should have no difficulty.