Brand Identity Project:Patterson Productions By Andrew Patterson
Company Name:Patterson Productions• Company named after founder• Alliteration helps make name memorable• Name is not very artistic, descriptive, or unique• The name would ﬁt under suggestive because “productions” is commonly used in the entertainment industry
Logo Patterson Productions*This is just a mock up of the logo. It will in 3D and thetwo words will move horizontally from different sides of the screen.
Logo Cont’d• The logo is extremely simple, which correlates with our brand. We will produce simple, appealing, and entertaining movies.• The color of the logo is very appealing to the eye and adds to the overall simplicity of the brand.
Logo Cont’d• The logo would be classiﬁed as letterform• We used words instead of a picture to maintain familiarity with the company name.
Competitor’s Logo The WB logo is very famous and memorable. The bright yellow and blue badge are unique and creative. However, the logo is not descriptive without the “Warner Bros.Pictures” section, and most times, the logo is without this.
Corporate Culture• Our values and beliefs all stem from the goal of telling great and simple stories.• We will produce low budget ﬁlms that will be appealing and entertaining.• Developing this culture will begin with the relentless pursuit of great scripts and not beginning to produce a movie unless the script is GREAT, not good.
Mission Statement Patterson Productions will be the premier storytellers inthe entertainment industry. Our productions will resinate with all that watch them without the use of graphics orspecial effects. With great scripts and strong acting, we willbring the words on the page to life for millions of viewers.
Mission Statement Cont’d• The Mission Statement will be used to keep the producers, directors, and crews, focused on the goal of the company.• It is short and memorable and quickly communicates the vision of Patterson Productions.
Tagline Cont’d• The tagline speaks to the customers and relays our mission in a simple message.• It reinforces our brand as storytellers and it is easy to remember and separates us from our competitors.