P-Noy's Got Talent? Challenging the Filipinos to blog and make a difference online  by Anton Diaz, Founder, OurAwesomePlanet.com What: UP AdCore ACLE talk Where: UP Diliman, College of Business Administration, Rm 301 When: August 25, 2010, Wednesday @ 1pm - 4pm Scheduled time for speaker (Anton Diaz): 1:40pm - 2:10pm

1. P-Noy's Got Talent?
Challenging the Filipinos to blog
and make a difference online
by Anton Diaz, Founder

2. Bloggers and Internet Marketers
are the new wave of Change
Makers in the Philippines

3. Be Inspired to Make a Change through Blogging

4. OAP is “not just a blog”

5. “Live an Awesome Life in the Philippines!”

6. 2 stories and a lecture:
1. What is the Story
behind OAP?
2. Who are the other
bloggers that are making an
impact?
3. Blogging 101: What and How
of Professional Blogging

7. The Story of
November 4, 2009

8. A love letter to our sons… 2005

9. Inspire One Mind.
Touch One Heart.
One Filipino at a time.
2006

10. History
2007

11. Live your Passion.
“ You gotta go after the things you want
while you're still in your prime. ”
2008

12. ULTIMATE CULINARY TOURS
2008

13. MAVEN SECRETS
2009

14. ULTIMATE TASTE TEST
2010

15. Bloggers who are
making an impact in the
Philippines.

16. YUGATECH.COM

17. PINOYCOOK.NET

18. BRYANBOY.COM

19. PINOYDELIKASI.COM

20. BO SANCHEZ

21. KULAYFUL.COM

22. HAPPYSLIP.COM

23. ALODIA AND ASHLEY

24. CARLOCAB.COM

25. The World’s Oldest Bloggers
Olive Riley, 108
Maria Amelia Lopez, 97
Ruth Hamilton, 109

26. Blogging 101
What and How of
Professional Blogging?

27. What is a Blog?
a Blog is…
- Short for Web log
- An Online Journal of your thoughts,
feelings, and experiences
- Published on the Internet for public
(or private) consumption
- Updated frequently

28. What distinguishes a Blog

29. Vs. a Website

30. A Blog A Website
- is more personal - is more formal
- is the “virtual soul” of - reflects the Publishing
the author Company’s goals & advocacy
- looks like a daily journal - looks like a portal
- usually a one man show - usually composed of a
(except for group blogs) different writers, editors
- motivated by personal - motivated by revenue
Expression and advocacy Because it is a business

31. What distinguishes Blogging

32. Vs. Magazine or Feature Writing

33. Blogging Magazine or Feature Writing
- natural conversation - adopts the writing style
writing. “How you speak is of the publication
How you write” - your writing is edited by an
- you write and edit your Editor
post. “What you write is - you earn one time upon
What you publish “ submission of the article
- you earn passive income - you give up your copyright
forever to your article

34. 3 Critical components
of a good blog?
1. Authentic
(No Hidden Agenda)
2. Quality Content
(it speaks for itself)
3. It gives value for
people reading it.
(it does not waste
your time)

35. 10 Steps to Launch
Yourself from a
Blogger Wannabe to a
Professional Blogger

36. STEP#1:
Define Your Advocacy.
Advocacy is the pro-active support of an
idea, cause or your personal convictions.
You need to determine what value you
will provide to the online community.
Copyright 2009. Anton Diaz www.MavenSecrets.com

37. STEP#2:
Brand Yourself Online.
Branding yourself online starts with your
email address and the unique domain
name (.COM) for your website.
Copyright 2009. Anton Diaz www.MavenSecrets.com

38. STEP#3:
Build Your Home Online.
1. Virtually Free Estates (FREE)
BLOGGER or WORDPRESS.COM
2. Managed Hosting Virtual Estates (Paid)
TYPEPAD or PROBLOGGER.PH
3. Self-Hosted Virtual Estates (Paid)
Wordpress + Hosting - Dreamhost
Copyright 2009. Anton Diaz www.MavenSecrets.com

39. STEP#4:
Optimize for Search Engine
Superhighway.
First, Build for People (Usability)
Then, Build for the Search Engines
(Crawlability) - Use Wordpress
Copyright 2009. Anton Diaz www.MavenSecrets.com

40. STEP#5:
Integrate Your Home in Your
Virtual Social Community.
Feedburner.
Twitter.
Facebook.
Google Analytics.
Copyright 2009. Anton Diaz www.MavenSecrets.com

41. STEP#6:
Put Up and Strategically
Locate Advertising Billboards
in Your Virtual Home.
To ads or NOT to ads?
Copyright 2009. Anton Diaz www.MavenSecrets.com

42. STEP#7:
Write Your First Post in your
About Me Page by Introducing
Who You Are and Your
Advocacy.
Tell the Origin Story of your Blog
Copyright 2009. Anton Diaz www.MavenSecrets.com

43. STEP#8:
Write the Next 10 Pillar
Articles that would Define
Your Brand and Advocacy.
1. Write with the Heart and Edit with the
Mind.
2. Write Timeless Articles.
3. Write Viral Posts.
Copyright 2009. Anton Diaz www.MavenSecrets.com

44. STEP#9:
Invite People to Your Virtual
Home and Community by
Marketing it Online and Offline.
Search Engines and Social Media
Copyright 2009. Anton Diaz www.MavenSecrets.com

45. STEP#10:
Build Your Brand and Be
Remarkable.
Blog Consistently.
Build your Community of Friends and Fan
Write Intriquing Headlines
Copyright 2009. Anton Diaz www.MavenSecrets.com

46. Youth is a Competitive Advantage…

47. Take Action
Start a blog about
your advocacy now!

48. Live an Awesome Life!
Anton Diaz
Founder and Digital Publisher
+ Facebook: antondiaz
+ Twitter: antondiaz
anton@diaz.ph
+63917-5683627