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HOW TO BUILD A PERSONAL BRAND USINGSOCIAL MEDIA (AND WHY IT’S IMPORTANT) 05.09.12
MY PERSONAL BRANDING JOURNEY• 11.17.08: David Meerman Scott publishes a blog post, “Downsized? Fired? Here are the new rules of finding a job”• 12.11.08: I’m laid off from my job.• 12.11.08: I attend my first tweetup. It was in Menlo Park, CA.• 12.12.08: I launch my blog, “It’s All Virtual.” My first post is titled, “2009: The Year We Go Virtual.” “You have to stop thinking like an advertiser of a product and start thinking like a publisher of information.”
MY PERSONAL BRANDING JOURNEY• 01.05.09: I start a new job.• 03.04.09: I published my 50th blog posting. The topic? IBM’s use of Second Life.• 10.13.10: I published a book, “Generate Sales Leads With Virtual Events.”• 12.12.10: I made my first book sale via Twitter. Book published via FastPencil, http://www.fastpencil.com//
WHY IT’S A GREAT TIME “If you build it, they will come.”*The emergence of the social web means that individuals canbecome publishers, web celebrities, news sources and brands. * - As long as the field is well groomed and maintained.
HOW TO APPLY TO YOUR EVENTS Gain Experience With: Twitter Blogging Content Marketing Community Management
PERSONAL BRAND: BENEFITS• Possession Your Personal Brand Can Define…• Annuity• Authority• Attention• Focus an.nu.i.ty [noun]: a specified income payable at stated intervals
IT’S A BRAND NEW WORLD “I’m wearing all my favorite brands, brands, brands, brands.” -- Taio Cruz, “Dynamite”
GUIDELINESIdentify your passion and be authentic. If your passion is food… • Twitter • Food blog • “Secondary blogging” • Yelp Elite Squad • Local newspaper My first blog, started in 2006, covered baseball. It was called “Hot Stove Yanks.”
PERSONAL BRANDING TIPS1. Define your target audience.2. Decide where to invest your time.3. Be useful.4. Engage and interact.5. Use the same profile photo everywhere.6. Promote others before yourself.7. Adjust and adapt. For further details, read my blog post here.
ATTRACTING ATTENTION TO YOUR EVENTS1. Define your target audience (attendee personas).2. Understand their needs.3. Develop web content & event content to meet those needs.4. Publish content year-round.5. Build and manage online communities around your event. Blog Post: What The NFL Can Teach You About Virtual Events (http://allvirtual.me/2012/04/20/what-the-nfl-can-teach-you- about-virtual-events/)
HANDS-ON DEMO• Consolidate your presence.• Be everywhere (my goal).• Share your thoughts and ideas. Everywhere.• Interact and respond to others.• Find the right balance (of your time) Related: How I Curate (and Share) Content on Twitter.
Q&ASend me feedback on Twitter:@dshiao