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Run A Better Product Blog


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Run A Better Product Blog

  1. 1. Run A Better Product Blog BarCamp Atlanta 10/12/2007 Dave Coustan --
  2. 2. <ul><li>Think of your Product Like a Point of View. </li></ul><ul><li>It could have been a million things, but it is what you made it. </li></ul><ul><li>Defines a way of looking at a problem. </li></ul><ul><li>Can be applied to a larger discourse. </li></ul><ul><li>Available for debate and discussion. </li></ul><ul><li>Subject to modification and growth. </li></ul><ul><li>*Your product blog is the place where that POV lives and emanates from. (but do comment elsewhere) </li></ul>Dave Coustan --
  3. 3. 1. A Point of View - Dreamhost. Dave Coustan -- (
  4. 4. 2. Think Story Arc, not Monster of the Week. Dave Coustan --
  5. 5. 2. Think Story Arc. ELNK Next Gen Portal Dave Coustan --
  6. 6. 3. Organize your Revision Cycles for a Human <ul><li>Group changes by themes and stories </li></ul><ul><li>“ In this release, we focused on…” </li></ul><ul><li>Name your release cycles. </li></ul>Dave Coustan --
  7. 7. 4. Who gets to Break Product News? <ul><li>A suggestion: “Let us break our own </li></ul><ul><li>product news, and in return we’ll help </li></ul><ul><li>make your press releases truly </li></ul><ul><li>meaningful.” </li></ul>Dave Coustan --
  8. 8. 5. Create and Foster a Subculture <ul><li>Per Tara Hunt: “we want to create a culture of…?” </li></ul><ul><li>Highlight what your users are doing. </li></ul><ul><li>Communicate with them elsewhere/be accessible. </li></ul><ul><li>Circulate schwag. </li></ul>Dave Coustan --
  9. 9. Bonus Tips <ul><li>Make the lame interesting. </li></ul>Dave Coustan -- (
  10. 10. Bonus Tips <ul><li>Establish Set Pieces </li></ul>Dave Coustan -- (
  11. 11. Bonus Tips <ul><li>Be specific when asking for feedback. </li></ul><ul><li>Throw in cute animal photos. </li></ul>Dave Coustan --