2. Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Identified Situation
Workers rely on their desks as their primary eating station for
lunch
3. Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Observation
Gloria chooses to eat at her
desk because she has so
much work to do.
4. Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Desired Behavioral Outcome
Emphasize the lunch break and social interaction to improve
emotional and physical health and overall work performance
5. Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Design Tip
To encourage people to select a specific option, make it the
default; likewise to discourage people from selecting an option,
don’t make it the default.
6. Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Proposed Design Solution
Create a convivial room for workers to take a break and eat
8. Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Naming the Logo Process
Desire in Esperanto: deziro
Principle in Cebuano: baruganan
Elegance in Icelandic: glæsileika
10. Research, Branding, Motion Graphic for Nudge Design Studio Anna Bautista
Naming the Logo Process
Baruganan + glæsileika = breika
sounds similar to “break” which is the purpose of the design (to
take a break)
