Good Content Quals Relevant Actionable User-centered Clear Consistent Concise Supportedhttp://www.alistapart.com/articles/a-checklist-for-content-work/
Relevant Are you in the right place, talking to the right people, about the right stuff? Is this content relevant to our business goals, users, context Is this written for the right audience? Is the content on the right page?
Actionable What is the purpose of this content? What action do you want users to take?