2. Today’s Presenter
Courtney Clark
Content Strategy Lead
Forum One Communications
3. Defined
Content Strategy plans for the
creation, publication, and
governance of useful usable
content.
- Kristina Halvorson
author of Content
Strategy for the Web
14. Good Content Quals
Relevant
Actionable
User-centered
Clear
Consistent
Concise
Supported
http://www.alistapart.com/articles/a-checklist-for-content-work/
15. Relevant
Are you in the right place, talking to the right people, about
the right stuff?
Is this content relevant to our business goals, users, context
Is this written for the right audience?
Is the content on the right page?
16. Actionable
What is the purpose of this content?
What action do you want users to take?
24. Concise
Can you say this in one sentence instead of a paragraph?
Do you get to the point in the first sentence?
Did you give the overview before the long report?
25. Actionable
Concise
• What is the purpose of this content?
• What action do you want users to take?
26. Supported
What’s the plan after this content is published?
Is it time sensitive?
Who will update it?
Does it need to be archived?
Do you have the resources to support it?