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12 nt clorem
12 nt clorem
12 nt clorem
12 nt clorem
12 nt clorem
12 nt clorem
12 nt clorem
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12 nt clorem

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  • 1. Lorem Ipsum Dolor?Yep, you need content strategyApril 4, 2012
  • 2. Today’s Presenter Courtney Clark Content Strategy Lead Forum One Communications
  • 3. Defined Content Strategy plans for the creation, publication, and governance of useful usable content. - Kristina Halvorson author of Content Strategy for the Web
  • 4. DefinedBlah blah
  • 5. DefinedBlah blah
  • 6. DefinedBlah blah
  • 7. Websites GrowCookie monster doesn’t have just one cookie.Your website is not just one page.It sounds obvious, but we forget.
  • 8. We need a plan
  • 9. We need a plan
  • 10. So what?
  • 11. It’s important! Content is what users are looking for when they visit your site.
  • 12. It’s influential! Content can build credibility, influence behavior, and cement relationships.
  • 13. It’s helpful!
  • 14. Good Content Quals  Relevant  Actionable  User-centered  Clear  Consistent  Concise  Supportedhttp://www.alistapart.com/articles/a-checklist-for-content-work/
  • 15. Relevant Are you in the right place, talking to the right people, about the right stuff? Is this content relevant to our business goals, users, context Is this written for the right audience? Is the content on the right page?
  • 16. Actionable What is the purpose of this content? What action do you want users to take?
  • 17. Actionable
  • 18. User-Centered What is your user’s mindset? What does the user want to accomplish? Are you helping him/her?
  • 19. User-Centered
  • 20. Clear Can a user read this content? Can a user understand it? Are you using terms the user already knows?
  • 21. Clear
  • 22. Consistent Are you using the style guide? Are you using terms consistently? Is the tone consistent? Is the message consistent?
  • 23. Consistent
  • 24. Concise Can you say this in one sentence instead of a paragraph? Do you get to the point in the first sentence? Did you give the overview before the long report?
  • 25. Actionable Concise • What is the purpose of this content? • What action do you want users to take?
  • 26. Supported What’s the plan after this content is published? Is it time sensitive? Who will update it? Does it need to be archived? Do you have the resources to support it?
  • 27. Supported
  • 28. Web Writing Tips Use short, direct sentences Use bullets and numbered lists when appropriate Use styles for headings and links
  • 29. ResourcesBooks, Websites, Conferences, etc.http://www.forumone.com/blogs/post/content- strategy-resources

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