I sat through a number of talks and workshops at Cannes - these are recurring themes I noted.

1. Emerging themes: Cannes 2013

3. 1.
Being exposed to art & culture
makes for better people and
better work

4. “Become your
better selves.”
- Dame Vivienne Westwood

5. Source: Microsoft blog

6. 2.
The Next Big Thing: cross-
platform responsive screens
(especially large-format)

7. John Underkoffler
Chief Scientist
Oblong Industries
David Rowan
Editor
Wired UK
Bill Buxton
Principal Researcher
Microsoft Research
Chacho Puebla
ECD & Partner
LOLA, Madrid

9. “I wanted all the toys to come true someday. I want there to
be a transportation system that doesn't emit toxins into the
atmosphere. And the newspaper that updates itself... The
Internet is watching us now. If they want to. They can see
what sites you visit. In the future, television will be watching
us, and customizing itself to what it knows about us. The
thrilling thing is, that will make us feel we're part of the
medium. The scary thing is, we'll lose our right to privacy.
An ad will appear in the air around us, talking directly to
us.”
- Steven Spielberg to Roger Ebert on Minority Report, 2002

10. “The human hand is the
single best gestural tool,
with devices like the mouse
we disable it.”
- John Underkoffler at Cannes 2013

12. “When you understand what
people feel & need, brands
with a clear purpose can
help.”

13. 3.
Authenticity in marketing

15. 4.
Engaging audiences through
games

18. 5.
Hiring from diverse
backgrounds for diverse output

21. 6.
Growth markets of the future:
inspiration from emerging
economies

23. 7.
The importance of saying no

24. Paul Bennett
Chief Creative Officer
IDEO
Gareth Kay
Chief Strategy Officer
Goodby Silverstein
& Partners
Adrian Ho
Partner
Zeus Jones
Christopher Bailey
Chief Creative Officer
Burberry

25. “Half the troubles of this life
can be traced to saying yes too
quickly and not saying no
soon enough.”
- Henry Wheeler Shaw

26. 8.
Develop a hacker’s mentality

28. 1. Immerse yourself in art & culture
2. Pay attention to progress in large-format responsive screens
3. Authenticity counts
4. Engage audiences through play
5. Diverse backgrounds contribute to diverse output
6. Take inspiration from emerging economies
7. Learn the importance of saying no
8. Develop a hacker’s mentality

29. Thanks!
Anjali Ramachandran // @anjali28
Head of Innovation, PHD UK // @phd_uk