Using social media for marketing your institution
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I addressed a group of marketing professionals from a management college with presence in several cities. I shared my views on how they could use social media to attract more students to their courses.
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Using social media for marketing your institution
- 1. Understanding the new age communication with students How to use social media to attract students to your institution
- 2. Are you on these? • FB • Twitter • Linkedin • Instagram • Orkut!
- 3. What do you do on them? • Personally • Professionally
- 4. Some more questions… • Should not be allowed in office? • Students should not be allowed to be on these networks in college? • Have you bought something from the appstore/ google play/ android store?
- 5. Gen Y Social Networking habits… • Prefers Facebook, Twitter and IM to connect on the move • Facebook was the clear favourite among students in metro cities. • Students from mini-metro cites like Kochi, Ahmedabad, etc preferred using Orkut, Hi5 and iBibo • Prefers sending text messages over voice calls. • e-mail in mini metros is 55 % as compared with metros @ 34% • 14 % use tablet Source: http://www.thehindubusinessline.com/industry-and-economy/info-tech/article3448918.ece
- 6. …Gen Y Social Networking habits • 40 % of the high school students use mobile phones to browse the web • 33 % spend 30 minutes to one hour on the internet in a day • 73 % use for research work, 67 % to chat/connect and 50 % for music • Only 0.71 % gave a ‘thumbs up' to TV • In Mumbai, 99 % of high school students own mobile phones • 80 % of the employees in TCS will belong to Generation Y by 2015. At present, it is 69 %
- 7. …and your institute on these? • Linkedin: 123 members • FB: 20,807 likes • Twitter: 115 tweets, 254 following, 70 followers- last tweet on 14th Aug
- 9. Where is your institution on: • Google search • Alexa ranking
- 11. Benchmarking
- 12. Alexa Stats
- 13. Examples of usage • Using instagram for brand communication (eg GE, Levi’s-#iamlewis, Starbucks, National Geographic, …refer Mala’s article in BW) • Using twitter and fb for sneak peeks (bollywood stars/ directors using it- Karan Johar) • Connecting with the “fans” (AB, Barkha Dutt…)
- 16. General Electric (Instagram) • 123,867 followers • To showcase the company's impact in areas like energy and transportation by appealing to enthusiasts with photos of engines, turbines and locomotives • "Instagrapher" Campaign – Nearly 4,000 photos with #GEInspiredMe
- 19. • Top Brands on Twitter • Guess the Top 4! • Twitter, Googl e, FB, Apple
- 20. Top Indian Brands on Twitter
- 21. Top Indian Brands on Facebook • Source:
- 22. Building the brand xyz • Is xyza living entity? How? • Am I with the crowd? Or am I behind it? • What is the xyz social networking strategy? • Spend? • Dilemma: Should you project what he/she wants to see, or should you be showing the “true” picture?
- 23. Action Points • Profile your prospect (eat/drink/behave/…) • What will he/she get attracted to in your college? – Academics – Lifestyle – Feel connected – And, of course, other things like placements!
- 24. Strategy • Internalize the need • The tweets, updates, comments give intelligence- alum movements, vacancies, concerns • Refresher Training Courses for alum? • Run a campaign with a funny/ cool theme • Get your Director active on Twitter
- 25. Use Social Media to… • Disseminate information • Show student and faculty work • Broadcast events • Send emergency notices • Connect alumni, students, faculty • Publish material • Communicate informally (hashtags) • Create an open-house • Open a course • Release a iXYZ app?
- 26. Thank You! Anirudh Phadke anirudh@beyondteaching.com Ph: 999-357-7035