64% on-line teens (12-17) have participated on social sites 1
59% on-line teens have shared ALL of the following 2 :
Artwork (videos, photos, stories)
Blogs or Webpages for Member Groups
Online Journals or Personal Blogs
Personal Webpage
Remixed Content
1 – Pew Internet & American Life Project, 2008; 2 – Pew Internet & American Life Project, 2007
Is Our Audience There?
45% Youth 7-17 in <$15K households have computer at home (2003) 1
52% of connected families go online together for shared experiences 2
Lower income youth download more study guides 1
Lower income youth more apt to visit conversational sites to express opinions 1
80% of households in demo own game systems 1
94% of parents present when video games bought 3
63% teens, 89% parents have cell phones 2
1 – G. Knell, National Literacy Summit, 2007; 2 – Pew Internet & American Life Project, 2008; 3 – Entertainment Software Association, 2008 Essential Facts
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