You matter is not a statement of inspiration. It is not a project, or strategy, an event, or an item on the agenda. It is the agenda. Mattering is not something that just happens to you. It is something you actively pursue. The game changer for 21st century is the ability to leverage connected genius. Never underestimate your significance, or the significance of the right words at the right time. It takes a few seconds to transform a culture and changes lives, and it costs nothing.