Architecting human behaviour
Amsterdam Library




                    www.flickr.com/photos/shifted/2355408671/
Beautiful Atrium




                   www.flickr.com/photos/mollyali/2569273306/
Downstairs cafe




                  www.flickr.com/photos/moosterbroek/1711605223
Big, shopping mall like escalators




                               www.flickr.com/photos/studies_and_observations/261282...
Signposting everywhere




                         www.flickr.com/photos/shifted/2356242256/
Intimate spaces




                  www.flickr.com/photos/piet_musterd/2731778912/
Full of people in contemplative reading




                                      www.flickr.com/photos/funtik/1636716387/
Upstairs restaurant




                      www.flickr.com/photos/shifted/2355420535/
Juice bar, pizza bar and stir-fry bar




                                        www.flickr.com/photos/shifted/2355422525/
An amazing public space




                          www.flickr.com/photos/shifted/2356242922/
By stark comparison




                      www.flickr.com/photos/jamesstringer/2661650264/
Hulme crescents




                  /www.flickr.com/photos/nualabugeye/2037697106/
A place only a mugger could love




                                   /www.flickr.com/photos/nualabugeye/2037697106/
Winchester Mystery House




                           www.flickr.com/photos/roxsm/1210487743/
Unplanned development




                        /www.flickr.com/photos/nualabugeye/2037697106/
Seattle library




                  www.flickr.com/photos/ews/2085111913/
The book spiral




                  www.flickr.com/photos/joannaforever/116669029/
The elevator




               www.flickr.com/photos/krisrex/235533716/
The plan




           www.flickr.com/photos/nengard/2577818247/
Te Papa museum




                 www.flickr.com/photos/superciliousness/58425355/
Aquatic realm




                www.flickr.com/photos/nextreal/1787531800/
Amazing graphics




                   http://www.flickr.com/photos/68777870@N00/210842017/
Interactive experiences




                          www.flickr.com/photos/andrewcollins/2472377432/
Rainforest discovery




                       www.flickr.com/photos/superciliousness/58444598/
Retail design
Supermarket planning




                       www.flickr.com/photos/bunny/2540431589/
Customer flow




               http://www.flickr.com/photos/sea-turtle/2369726343/
The sweet smell of success




                             www.flickr.com/photos/cc_chapman/2742390105/
Whole Food Market




                    www.flickr.com/photos/shankbone/2800620360/
Starbucks




            www.flickr.com/photos/bunny/2540431589/
Apple store




              http://www.flickr.com/photos/chanc/1393398173/
Planograms
Planograms
Planograms
Planograms
Vegas baby, yeah!
Evil navigation




                  www.flickr.com/photos/jolevine/475818444/
User focused and highly optimised




                                    www.flickr.com/photos/schlaus/2617561443/
Architecture guides behaviour




                                www.flickr.com/photos/jonhanson/104346437/
Whether conciously or not




                            www.flickr.com/photos/paolomargari/464986123/
Experiences need to planned




                              www.flickr.com/photos/cardoso/2197507288/
“ A computer qualifies as a persuasive
 technology only when those who create,
 distribute, or adopt the technology do so w...
“ When I am working on a problem I never think
  about beauty. I only think about how to solve
  the problem. But when I h...
www.andybudd.com
www.clearleft.com
info@andybudd.com
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Architecting Human Behaviour

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Architecting Human Behaviour

  1. 1. Architecting human behaviour
  2. 2. Amsterdam Library www.flickr.com/photos/shifted/2355408671/
  3. 3. Beautiful Atrium www.flickr.com/photos/mollyali/2569273306/
  4. 4. Downstairs cafe www.flickr.com/photos/moosterbroek/1711605223
  5. 5. Big, shopping mall like escalators www.flickr.com/photos/studies_and_observations/2612828427/
  6. 6. Signposting everywhere www.flickr.com/photos/shifted/2356242256/
  7. 7. Intimate spaces www.flickr.com/photos/piet_musterd/2731778912/
  8. 8. Full of people in contemplative reading www.flickr.com/photos/funtik/1636716387/
  9. 9. Upstairs restaurant www.flickr.com/photos/shifted/2355420535/
  10. 10. Juice bar, pizza bar and stir-fry bar www.flickr.com/photos/shifted/2355422525/
  11. 11. An amazing public space www.flickr.com/photos/shifted/2356242922/
  12. 12. By stark comparison www.flickr.com/photos/jamesstringer/2661650264/
  13. 13. Hulme crescents /www.flickr.com/photos/nualabugeye/2037697106/
  14. 14. A place only a mugger could love /www.flickr.com/photos/nualabugeye/2037697106/
  15. 15. Winchester Mystery House www.flickr.com/photos/roxsm/1210487743/
  16. 16. Unplanned development /www.flickr.com/photos/nualabugeye/2037697106/
  17. 17. Seattle library www.flickr.com/photos/ews/2085111913/
  18. 18. The book spiral www.flickr.com/photos/joannaforever/116669029/
  19. 19. The elevator www.flickr.com/photos/krisrex/235533716/
  20. 20. The plan www.flickr.com/photos/nengard/2577818247/
  21. 21. Te Papa museum www.flickr.com/photos/superciliousness/58425355/
  22. 22. Aquatic realm www.flickr.com/photos/nextreal/1787531800/
  23. 23. Amazing graphics http://www.flickr.com/photos/68777870@N00/210842017/
  24. 24. Interactive experiences www.flickr.com/photos/andrewcollins/2472377432/
  25. 25. Rainforest discovery www.flickr.com/photos/superciliousness/58444598/
  26. 26. Retail design
  27. 27. Supermarket planning www.flickr.com/photos/bunny/2540431589/
  28. 28. Customer flow http://www.flickr.com/photos/sea-turtle/2369726343/
  29. 29. The sweet smell of success www.flickr.com/photos/cc_chapman/2742390105/
  30. 30. Whole Food Market www.flickr.com/photos/shankbone/2800620360/
  31. 31. Starbucks www.flickr.com/photos/bunny/2540431589/
  32. 32. Apple store http://www.flickr.com/photos/chanc/1393398173/
  33. 33. Planograms
  34. 34. Planograms
  35. 35. Planograms
  36. 36. Planograms
  37. 37. Vegas baby, yeah!
  38. 38. Evil navigation www.flickr.com/photos/jolevine/475818444/
  39. 39. User focused and highly optimised www.flickr.com/photos/schlaus/2617561443/
  40. 40. Architecture guides behaviour www.flickr.com/photos/jonhanson/104346437/
  41. 41. Whether conciously or not www.flickr.com/photos/paolomargari/464986123/
  42. 42. Experiences need to planned www.flickr.com/photos/cardoso/2197507288/
  43. 43. “ A computer qualifies as a persuasive technology only when those who create, distribute, or adopt the technology do so with an intent to affect human attitudes or behaviors ” B.J. Fogg
  44. 44. “ When I am working on a problem I never think about beauty. I only think about how to solve the problem. But when I have finished, if the solution is not beautiful, I know it is wrong ” Buckminster Fuller
  45. 45. www.andybudd.com www.clearleft.com info@andybudd.com
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