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How Good Content Builds Business

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Andrea Walker

Learn to establish your business with informative & interesting content to build quality business relationships.

Business
1 of 26
CONTENT CREATION How Good Content Builds Business
WHO AM I? -College Graduate -Former News Junkie -Entrepreneur Interests: Social Media Technology Business Musicals!!
WHY CONTENT? EDUCATE INFORM ENTERTAIN W. Social Marketing andrea@wsocialmarketing.com
WHY WOULD YOU WRITE? INFORMATION EXPERTISE THOUGHT LEADERSHIP BUILDING TRUST W. Social Marketing andrea@wsocialmarketing.com
NO WAITING AROUND MEDIA IS GREAT BUT..... WHY NOT CREATE YOUR OWN CONTENT? W. Social Marketing andrea@wsocialmarketing.com
COMPANY CONTENT CAN BE.... DEVELOPMENTS EXPERTISE MILESTONES & ACCOMPLISHMENTS PRODUCT/SERVICE INFORMATION W. Social Marketing andrea@wsocialmarketing.com
HOW DOES YOUR CONTENT PROVIDE VALUE FOR CUSTOMERS? W. Social Marketing andrea@wsocialmarketing.com
QUESTIONS? W. Social Marketing andrea@wsocialmarketing.com
KINDS OF CONTENT W. Social Marketing andrea@wsocialmarketing.com
BLOGS W. Social Marketing andrea@wsocialmarketing.com
WHAT’S YOUR BLOG? COMPANY BLOG W. Social Marketing andrea@wsocialmarketing.com
WHAT’S YOUR BLOG? CEO BLOG W. Social Marketing andrea@wsocialmarketing.com
WHAT’S YOUR BLOG? INDUSTRY BLOG W. Social Marketing andrea@wsocialmarketing.com
WHAT’S YOUR BLOG? PRODUCT OR DEPARTMENT BLOG W. Social Marketing andrea@wsocialmarketing.com
WHAT’S YOUR BLOG? CUSTOMER SERVICE BLOG W. Social Marketing andrea@wsocialmarketing.com
WEBSITE HOW DO YOU RATE WEBSITE FOR LEAD GENERATION? W. Social Marketing andrea@wsocialmarketing.com
PRESS RELEASES THINK INBOUND WITH PRESS RELEASES W. Social Marketing andrea@wsocialmarketing.com
PRESS RELEASE TIPS POST PRESS RELEASE TO WEBSITE OR BLOG REMEMBER KEYWORDS IN PRESS RELEASE HEADLINE & BODY POST PRESS RELEASE TO SOCIAL NETWORKING SITES W. Social Marketing andrea@wsocialmarketing.com
BLOG TIPS CREATE RSS FEEDS FOR PRESS PAGE & COMPANY BLOG CREATE AUTOMATED FEEDS FOR NEW POSTS TO SOCIAL NETWORKING SITES W. Social Marketing andrea@wsocialmarketing.com
OTHER TYPES OF CONTENT SLIDES DOWNLOADABLE PDFS PODCASTS VIDEO PHOTOS W. Social Marketing andrea@wsocialmarketing.com
CONTENT DISTRIBUTION SOCIAL MEDIA FORUMS/GROUPS VIDEO HOSTING SITES WEBSITES W. Social Marketing andrea@wsocialmarketing.com
WHY CONTENT FOR YOUR BUSINESS? W. Social Marketing andrea@wsocialmarketing.com
GETTING MORE BUSINESS RELATIONSHIPS PROSPECTS CLIENTS W. Social Marketing andrea@wsocialmarketing.com
HOMEWORK ASSIGNMENT Find company or individual blogs you like to read Research other company’s online collateral Follow those companies on social media RESEARCH W. Social Marketing andrea@wsocialmarketing.com
QUESTIONS? W. Social Marketing andrea@wsocialmarketing.com
Andrea Walker www.wsocialmarketing.com Twitter: @andreafwalker andrea@wsocialmarketing.com Linkedin: http://www.linkedin.com/in/wsocialmarketing

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How Good Content Builds Business

  • 1. CONTENT CREATION How Good Content Builds Business
  • 2. WHO AM I? -College Graduate -Former News Junkie -Entrepreneur Interests: Social Media Technology Business Musicals!!
  • 3. WHY CONTENT? EDUCATE INFORM ENTERTAIN W. Social Marketing andrea@wsocialmarketing.com
  • 4. WHY WOULD YOU WRITE? INFORMATION EXPERTISE THOUGHT LEADERSHIP BUILDING TRUST W. Social Marketing andrea@wsocialmarketing.com
  • 5. NO WAITING AROUND MEDIA IS GREAT BUT..... WHY NOT CREATE YOUR OWN CONTENT? W. Social Marketing andrea@wsocialmarketing.com
  • 6. COMPANY CONTENT CAN BE.... DEVELOPMENTS EXPERTISE MILESTONES & ACCOMPLISHMENTS PRODUCT/SERVICE INFORMATION W. Social Marketing andrea@wsocialmarketing.com
  • 7. HOW DOES YOUR CONTENT PROVIDE VALUE FOR CUSTOMERS? W. Social Marketing andrea@wsocialmarketing.com
  • 8. QUESTIONS? W. Social Marketing andrea@wsocialmarketing.com
  • 9. KINDS OF CONTENT W. Social Marketing andrea@wsocialmarketing.com
  • 10. BLOGS W. Social Marketing andrea@wsocialmarketing.com
  • 11. WHAT’S YOUR BLOG? COMPANY BLOG W. Social Marketing andrea@wsocialmarketing.com
  • 12. WHAT’S YOUR BLOG? CEO BLOG W. Social Marketing andrea@wsocialmarketing.com
  • 13. WHAT’S YOUR BLOG? INDUSTRY BLOG W. Social Marketing andrea@wsocialmarketing.com
  • 14. WHAT’S YOUR BLOG? PRODUCT OR DEPARTMENT BLOG W. Social Marketing andrea@wsocialmarketing.com
  • 15. WHAT’S YOUR BLOG? CUSTOMER SERVICE BLOG W. Social Marketing andrea@wsocialmarketing.com
  • 16. WEBSITE HOW DO YOU RATE WEBSITE FOR LEAD GENERATION? W. Social Marketing andrea@wsocialmarketing.com
  • 17. PRESS RELEASES THINK INBOUND WITH PRESS RELEASES W. Social Marketing andrea@wsocialmarketing.com
  • 18. PRESS RELEASE TIPS POST PRESS RELEASE TO WEBSITE OR BLOG REMEMBER KEYWORDS IN PRESS RELEASE HEADLINE & BODY POST PRESS RELEASE TO SOCIAL NETWORKING SITES W. Social Marketing andrea@wsocialmarketing.com
  • 19. BLOG TIPS CREATE RSS FEEDS FOR PRESS PAGE & COMPANY BLOG CREATE AUTOMATED FEEDS FOR NEW POSTS TO SOCIAL NETWORKING SITES W. Social Marketing andrea@wsocialmarketing.com
  • 20. OTHER TYPES OF CONTENT SLIDES DOWNLOADABLE PDFS PODCASTS VIDEO PHOTOS W. Social Marketing andrea@wsocialmarketing.com
  • 21. CONTENT DISTRIBUTION SOCIAL MEDIA FORUMS/GROUPS VIDEO HOSTING SITES WEBSITES W. Social Marketing andrea@wsocialmarketing.com
  • 22. WHY CONTENT FOR YOUR BUSINESS? W. Social Marketing andrea@wsocialmarketing.com
  • 23. GETTING MORE BUSINESS RELATIONSHIPS PROSPECTS CLIENTS W. Social Marketing andrea@wsocialmarketing.com
  • 24. HOMEWORK ASSIGNMENT Find company or individual blogs you like to read Research other company’s online collateral Follow those companies on social media RESEARCH W. Social Marketing andrea@wsocialmarketing.com
  • 25. QUESTIONS? W. Social Marketing andrea@wsocialmarketing.com
  • 26. Andrea Walker www.wsocialmarketing.com Twitter: @andreafwalker andrea@wsocialmarketing.com Linkedin: http://www.linkedin.com/in/wsocialmarketing

Editor's Notes