2. Amy Smythe Harris
• Broker Associates, GRI, CRS, E-Pro,
GREEN,SFR, TRLP
• HAR & TAR Instructor/Train the Trainer-6
years
• HAR Director 2009 & 2011
• TAR Director 2011
• NextGen Advisory Group
• TAR Professional Development &
Professional Standards 2009 &
Technology for 2010
• TAR Technology Chair for 2011
• NAR Communications Committee for
2010 & 2011
• NAR YPN 2010
• WCR Montgomery Co. Tech. Chair
3. What is Social Media??
• A social network service focuses on
building online communities of people who
share interests and/or activities, or who
are interested in exploring the interests
and activities of others. Social networking
has encouraged new ways to
communicate and share information.
-Wikipedia
6. I don’t have the time!!!
• The national statisticour time need
to spend 40-60% of
says we
prospecting for business
7. Facebook Statistics
• More than 500 million Active Users
• Approx. 1 in 13 people on earth
• Average user has 130 friends
• month
Users spend over 700 billion minutes per
• 18% are 34-44 age
• Inside Facebook Stats
8. Twitter Statistics
• April 2010-106 million users in 4 years
• Sending out 55 million tweets a day
• 64% users are over 35
• Trailed by the 45-54 age
• Median age-39
9. Why should you use in Real Estate?
• Your sphere of influence is here
• Great way to network
• You can build better
relationships
• You can get leads from here
FUN & FREE
11. Facebook vs. Twitter
Allows you to connect,
Allows you to connect,
share photo albums, videos,
share photo albums, videos,
links with people that you
links with people –but it is in
have friended that is all in
a stream
one place- your profile page
limited to 140 characters to
Not limited by text to post
post
Mutual “friending” must
Followers can follow you
occur
Less privacy
More privacy controls
Searchable
Not searchable
12. Other Social Media
Review site for all types of Check-in site for all
business businesses allowing you to
see where your friends are
at
13. Marketing Plan
• Start the Brand
• Get new headshots done that are casual
• Use a company to develop your look
– @ryanzundell or elance.com
• Get your own email
• Buy a domain for your blog –if keeping blog separate
from static site
• Research your Brand Name on -Namechk.com Make
your domain match your twitter handle, Facebook fan
page, Skype, Youtube
14. Amy Tip #1
• Set up a marketing plan & find
your voice Google Alert
15. Amy Tip #2
• Sign up for sites
–facebook.com
–twitter.com
–foursquare.com
–yelp.com
–linkedin.com
16. Etiquette for SM
• Listen to Learn
• Don’t Poke people
• Avoid Auto DM’s if possible
• Send Message w/Friend
Request
• “Know me first don’t sell me”
