Marketing on a budget feb 2013

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How to market yourself to the new consumer and your listings with limited money!

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  • What are your conversion rates?
  • As you are thinking about this ? On the screen, make sure to take into account it is not one-dimensional brand if you are a broker/owner/or manager- YOUR client is the consumer (seller or buyer), the agents in your area at other firms, and the agents in your office. Four ?’s you need to ask yourself- Why use a real estate professional? Why use my company or franchise? Why use my office? Why use me?Now take this to the level of an agent -Give the Patrick Bissett story with Prudential vs KWClick for slide now for definition to show up on screenBrand DefinitionQ: What is a brand? A: Any brand is a set of perceptions and images that represent a company, product or service. While many people refer to a brand as a logo, tag line or audio jingle, a brand is actually much larger. A brand is the essence or promise of what will be delivered or experienced. Importantly, brands enable a buyer to easily identify the offerings of a particular company. Brands are generally developed over time through: 1. Advertisements containing consistent messaging 2Recommendations from friends, family members or colleagues 3.Interactions with a company and its representatives 4.Real-life experiences using a product or service (generally considered the most important element of establishing a brand) Once developed, brands provide an umbrella under which many different products can be offered--providing a company tremendous economic leverage and strategic advantage in generating awareness of their offerings in the marketplace.
  • $200 billion worth- Ask the audience- what do you think is their brand? When you think of Google, what do you think? How did they beat out Yahoo? Nobody says Yahoo it, they say Google it- Google play/google driveApple- Iphones & IpadsHGTV- House Hunters – audio fileOld Spice- video guy or the Honey BadgerOk let’s play the logo game? Do your clients know what it is?
  • As you are thinking about this ? On the screen, make sure to take into account it is not one-dimensional brand if you are a broker/owner/or manager- YOUR client is the consumer (seller or buyer), the agents in your area at other firms, and the agents in your office. Four ?’s you need to ask yourself- Why use a real estate professional? Why use my company or franchise? Why use my office? Why use me?Now take this to the level of an agent -Give the Patrick Bissett story with Prudential vs KWClick for slide now for definition to show up on screenBrand DefinitionQ: What is a brand? A: Any brand is a set of perceptions and images that represent a company, product or service. While many people refer to a brand as a logo, tag line or audio jingle, a brand is actually much larger. A brand is the essence or promise of what will be delivered or experienced. Importantly, brands enable a buyer to easily identify the offerings of a particular company. Brands are generally developed over time through: 1. Advertisements containing consistent messaging 2Recommendations from friends, family members or colleagues 3.Interactions with a company and its representatives 4.Real-life experiences using a product or service (generally considered the most important element of establishing a brand) Once developed, brands provide an umbrella under which many different products can be offered--providing a company tremendous economic leverage and strategic advantage in generating awareness of their offerings in the marketplace.
  • Update your outdate photos, logo –make them edgier! Update your mentality-remember it’s not about YOU anymore it is about the consumer
  • As you are thinking about this ? On the screen, make sure to take into account it is not one-dimensional brand if you are a broker/owner/or manager- YOUR client is the consumer (seller or buyer), the agents in your area at other firms, and the agents in your office. Four ?’s you need to ask yourself- Why use a real estate professional? Why use my company or franchise? Why use my office? Why use me?Now take this to the level of an agent -Give the Patrick Bissett story with Prudential vs KWClick for slide now for definition to show up on screenBrand DefinitionQ: What is a brand? A: Any brand is a set of perceptions and images that represent a company, product or service. While many people refer to a brand as a logo, tag line or audio jingle, a brand is actually much larger. A brand is the essence or promise of what will be delivered or experienced. Importantly, brands enable a buyer to easily identify the offerings of a particular company. Brands are generally developed over time through: 1. Advertisements containing consistent messaging 2Recommendations from friends, family members or colleagues 3.Interactions with a company and its representatives 4.Real-life experiences using a product or service (generally considered the most important element of establishing a brand) Once developed, brands provide an umbrella under which many different products can be offered--providing a company tremendous economic leverage and strategic advantage in generating awareness of their offerings in the marketplace.
  • Other ways to market yourself?
  • Update your outdate photos, logo –make them edgier! Update your mentality-remember it’s not about YOU anymore it is about the consumer
  • Update your outdate photos, logo –make them edgier! Update your mentality-remember it’s not about YOU anymore it is about the consumer
  • Other ways to market yourself?
  • Other ways to market yourself?
  • Other ways to market yourself?
  • What are your conversion rates?
  • What are your conversion rates?
  • What are your conversion rates?
  • Other ways to market yourself?
  • Update your outdate photos, logo –make them edgier! Update your mentality-remember it’s not about YOU anymore it is about the consumer
  • Update your outdate photos, logo –make them edgier! Update your mentality-remember it’s not about YOU anymore it is about the consumer
  • Update your outdate photos, logo –make them edgier! Update your mentality-remember it’s not about YOU anymore it is about the consumer
  • Update your outdate photos, logo –make them edgier! Update your mentality-remember it’s not about YOU anymore it is about the consumer
  • Update your outdate photos, logo –make them edgier! Update your mentality-remember it’s not about YOU anymore it is about the consumer
  • Facebook Ads
  • Update your outdate photos, logo –make them edgier! Update your mentality-remember it’s not about YOU anymore it is about the consumer
  • Property desk
  • Update your outdate photos, logo –make them edgier! Update your mentality-remember it’s not about YOU anymore it is about the consumer
  • Talk about tags, keywords, Google +, dooid
  • Update your outdate photos, logo –make them edgier! Update your mentality-remember it’s not about YOU anymore it is about the consumer
  • Issuu is free- keynote is on macAuthorstream.com is freeAnimoto - $30 per yearYoutube-your listing video of you, video your listings, your youtube channel
  • Talk about tags, keywords, Google +, dooid
  • Marketing on a budget feb 2013

    1. 1. Marketing on a Budget @amyoutloud amy@amysmytheharris.com Amyoutloud.com
    2. 2. Trends• Rental Market• Boomerrangs• Foreign Investors• Mommy Bloggers
    3. 3. What is your Brand?
    4. 4. Re-Brand YOU
    5. 5. It’s Time to Update• Consumer/Centric• Power of the domain name• Shift into Social Media mentality• What is your niche/passion?
    6. 6. Implement the BRAND
    7. 7. Re-Brand #1New Photos
    8. 8. PhotosGet NEW Photos
    9. 9. Photos NOWGet NEW Photos
    10. 10. Re-Brand #2• Get a new logo• 99designs.com or Freelogoservices.com or Logomojo.com
    11. 11. Re-Brand #3• Use a company to develop your look – Creativethunderdesigns.com or fiverr.com – Ryanzundell@gmail.com
    12. 12. Re-Brand #4• Research your Brand Name – namechk.com• Buy a domain for your blog
    13. 13. Target Market?
    14. 14. Marketing Plan
    15. 15. Marketing Yourself• What you are doing now to market or prospect for biz?• What are costs?• Where are your leads coming from?
    16. 16. Old School Marketing Yourself• Shopping Carts• Billboards• Flyers• Chamber of Commerce/Networking• Church bulletins• Newspapers
    17. 17. Hybrid Site• Jay Thompsons site• Dale Chumbleys Blog• Ines Hegedus-Garcia
    18. 18. Facebook Profile
    19. 19. Facebook Biz Areweconnected.com
    20. 20. Twitter
    21. 21. Twitter to Prospect• Hootsuite.com• Socialoomph.com• Socialmadesimple.com• Socialmention.com• Klout
    22. 22. Youtube
    23. 23. Videos to Market YOU• Video for blogging• Video email – eyejot.com –Iwowwe.com –Bombbomb.com• Skype or Facetime or Google Hangout• Video biz card
    24. 24. + More Ideas• Yelp• Foursquare• Pinterest• Instagram• Happygrasshopper.com
    25. 25. Marketing for Listings
    26. 26. Listings Presentations• Keynote• Issuu.com• Slideshark• Animoto• Youtube• Prezi
    27. 27. Marketing your Listing• Youtube video of home• Virtual tour• Single property sites- homefinder.com• Zillow• Realtor.com
    28. 28. Marketing your Listing• Twitter• Postlets.com• Facebook.com/marketplace• Blog• Qwiki• Foursquare
    29. 29. Videos to Market Listings• Animoto• Tourwrist• Pixeet360• Qik or Ustream• Wellcomemat
    30. 30. Track itGoogle AlertsGoogle AnaylticsWebseo.comSocialmention.com
    31. 31. Q&A Timefacebook.com/amysmytheharrisSlideshare.net/amysharrisTinyurl.com/amyhdhat

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