2. What is Media Convergence?
• Different media sources joining together into
one
• Such as radio, newspapers, TV and internet
• These factors result in technological determinism
• Convergent technology is technology that
allows an audience to consume more than one
type of media from a single platform.
Definition – a phenomenon involving the interlocking of computing and
information technology companies, telecommunications networks, and
content providers from the publishing worlds of newspapers, magazines,
music, radio, television, films, and entertainment software.
3. Aspects of the Internet
• Aspects of the internet include social
networking sites, YouTube, online
Newspapers and Magazines are
convergent but people can’t quote the
internet as the direct answer, their answer
needs to be linked into the media area
that they are specifically talking about (e.g
film, music, magazine, newspapers, radios,
video games.)
4. Digital Projection
• Digital projection is convergent
technology because films are produced
digitally have moved away from psychical
medium and can be supplied to theatres
in digital format meaning lower distribution
costs.
• Popular usage globally.
5. Cross Media Convergence
• Very similar to Synergy
• Business Studies term which refers to companies
coming together vertically or horizontally.
• Very similar to Synergy, cross media convergence
involves media products whereas synergy can
involve non media products.
• cross-media convergence also applies to
marketing strategies whereby products are
marketed using print, web, film and TV.
Definition - cross-media convergence is the way that different products are produced
and distributed on different platforms using different media resources. E.g. the Guardian
used to be a purely paper-based media product. Now it's produced and distributed
through apps available on smart phones and tablets and the website, etc.
