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Measuring Social TV: How Social Media Co-Creation is Expanding Participation in Public Service Screen Production

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Measuring Social TV: How Social Media Co-Creation is Expanding Participation in Public Service Screen Production

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Co-presented presentation with Richard Huddleston, Supervising Executive Producer, Entertainment, ABC Television, for the 2014 Australian Screen Producers Education and Researchers Association

Co-presented presentation with Richard Huddleston, Supervising Executive Producer, Entertainment, ABC Television, for the 2014 Australian Screen Producers Education and Researchers Association

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Measuring Social TV: How Social Media Co-Creation is Expanding Participation in Public Service Screen Production

  1. 1. Measuring Social TV: How Social Media Co-Creation is Expanding Participation in Public Service Screen Production Dr Jonathon Hutchinson, University of Sydney Mr Richard Huddleston, ABC
  2. 2. thevortex.it
  3. 3. “a descriptive term that highlights the ways that users or consumers, within the constraints and affordances of platforms provided by others, collectively contribute to the social, cultural and economic value of the media products and experiences associated with those platforms; and likewise, it indicates the ways in which platform providers (however imperfectly) integrate user- participation into their own models of production” Co-creation is... Burgess and Banks (2010: 298)
  4. 4. “the process in which both parties systematically interact, learn, share information and integrate resources to jointly create value. Co-creation reduces research and development costs, increases product relevance and performance, and opens up new markets” van Dijk, Antonides, Schillewaert 2014
  5. 5. Image: ABC, CC BY NC
  6. 6. “the application of the principles of universality of availability, universality of appeal, provision for minorities, education of the public, distance from vested interests, quality programming standards, program maker independence, fostering of the public sphere” PSB Reithian values: (Cunningham, 2013: 62)
  7. 7. “it is better to understand the ABC and SBS as public service media organizations, rather than public service broadcasters” “The ABC and SBS have the potential to be content innovators in the provision of news and information in the ways that utilise UCC (user- created content) strategies” Flew et al., 2008: 2
  8. 8. “moves the sector [forward] from Reithian justifications of normative market shaping to a more nimble, facilitative role of performing experimental R&D for the system – a very recognisable role for the public sector from an innovation perspective” Distinctive innovation Cunningham, 2013: 95
  9. 9. abc.net.au/pool
  10. 10. abc.net.au/open
  11. 11. Richard HuddlestonSupervising Executive Producer Entertainment and Development ABC Television
  12. 12. Challenges The Audience Visibility Cut Through Growing Digital
  13. 13. Opportunities Experiment Think Titles Invest
  14. 14. Why #7DaysLater? Risk Factor Strong USP Cast Ludo Studios
  15. 15. New Research Methodologies
  16. 16. The Work Pipeline
  17. 17. Jonathon Hutchinson jonathon.hutchinson@sydney.edu.au Richard Huddleston richard.huddleston@abc.net.au Thank You

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