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Consumer Behavior Towards Malls Amrita

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amritasingh87

The document discusses a study on consumer behavior towards malls in Ghaziabad, India. It selected four leading malls and surveyed 160 customers. The findings show that 75% of consumers frequently visit malls in Ghaziabad, with 55% preferring Shipra Mall. Most consumers visit for food, shopping, and location. Customers prefer a particular mall for attributes like ambience, cleanliness, and infrastructure. The suggestions call for malls to increase products, events, food variety, and focus on location, ambience, parking, and security to attract more customers.

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CONSUMER BEHAVIOR TOWARDS MALLS IN GHAZIABAD PRESENTED BY- AMRITA SINGH ANKUR NANDI SWATI SINGH
OVERVIEW ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SELECTED LEADING MALLS IN GHAZIABAD ,[object Object],[object Object],[object Object],[object Object]
RESEARCH DESIGN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
QUESTIONNAIRE ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],8%
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FOOD
LEISURE
SHOPPING
LOCATION
ENTERTAINMENT
MOVIES
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
AMBIENCE
FLOOR DIRECTORY
SECURITY
PARKING
CLEANLINESS
EVENTS/PROMOTIONS
CROWD
INFRASTRUCTURE
FINDINGS ,[object Object],[object Object],[object Object],[object Object]
SUGGESTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Conclusion
[object Object]

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Consumer Behavior Towards Malls Amrita