Consumer Behavior presentation

1. CONSUMER BUYING BEHAVIOR TOWARD
SHOPPING MALL
CONSUMER BUYING BEHAVIOR TOWARD
SHOPPING MALL
PRESENTED BY-
PRAGYA SHUKLA-JL13PGDM033
TASHEEN SHEIKH-JL13PGDM119
AYUSH SRIVASTAVA-JL13FS18

2. Introduction
Consumer behavior refers to the behavior that
consumer display in searching that they expect will
satisfy their needs.
consumer behavior is the study of how individuals make
decisions to spend their available resources like time.
Consumer buying behavior is the customer playing the
three distinct roles of user, payer and buyer.
The common assumption is that a consumer is a person
who identifies a need or desire.

3. Consumer Behavior
MOTIVATION
PERSONALITY
LEARNING
MOTIVES
ATTITUDE

4. Objective of the Study
To understand the how changes are coming in the
behavior of customer regarding shopping malls.
To understand that now customers are relay feeling
much comfortable buying at the shopping malls and
what motivates them to visit and buy.
To understand how trend has changed as per consumer
behavior.
To find out overall consumer buying experience.
To identify Consumer good & bad experiences toward
shopping malls.

5. Research Methodology
Research problem- “Consumer Buying Behavior toward
Shopping malls”
Data source- Primary data.
Research Approach- Survey Approach.
Research Methodology- Descriptive method.
Research Instruments- Questionnaire.
Sampling plan-
a) Sample collection- Shopping Malls.
b) Sample method- Random Sample method
c) Sample Size-28
d) Primary Data- Questionnaire.

6. Learning
The Product quality ascertainment in
shopping Mall comes through experience.
Transaction
Information
Entertainment
Buyer
(Goal Directed)
Browser
Consumers browse in apparel and departmentConsumers browse in apparel and department
stores; not grocery and drug storesstores; not grocery and drug stores

7. Motivation
Facility of food court inside shopping malls motivates
people to Visit shopping malls.
keep up the trends.
Needed items, or shopping lists, often affect theNeeded items, or shopping lists, often affect the
choice of storechoice of store
Store choice
“Where to shop”
Category Selection
“What to buy”

8. Communication
Consumers report that their choice of store is driven by:
Convenience
Proximity to the shopper’s home
One-stop shopping convenience
Proximity to other stores.
Price
Variety and assortment
Service
Employee behaviour in shopping mall impacts purchase
from shopping malls greatly.

9. Perception
The Shopping Mall light & Temperature attracts people
to shopping that location.
Accessibility and availability to Merchandise in Shopping
Mall also impact shopping behaviour.
The feature of large variety of product under one roof at
mall effects Purchase pattern.
The advantage of sales promotion scheme effects the
purchasing frequency from shopping mall

10. Personality
Purpose to Come to Shopping Mall are usually
Shopping, Fun and Entertainment Eating and Family
Outing
Student House maker Service class Business and
Professional are usually the common Categories to
which people Belong.
Purchasing every daily use product from shopping Malls
also reflects their personality.

11. Motives
Self Identity Convenience Appreciation of Modernity
Bargain Hunting and Price offer or Schemes are few
Motives which encourages people for purchase through
Shopping Mall.
Purchasing every daily use product from shopping Malls
also reflects their Motives.

12. Conclusion
Consumers behavior have a high impact of inadequate
Parking facility as it directly affects their decision to visit
the mall or not.
Consumers are very much satisfied with Accessibility
and Availability of product and Light and ambience
attract most of them.
People are happy with employee behavior and Payment
facilities at shopping mall.
There is a high influence of family and friends on People
decision.