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Why Storytelling Rocks?
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Why Storytelling Rocks?

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The Power of Storytelling for building Personal (& Business) Brands

The Power of Storytelling for building Personal (& Business) Brands

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  • 1. 1Copyright © 2013 Dr. Amit Nagpal All rights reserved. 1 Enlarge as a Human Being Excel as a Social Media Being Evolve as a Personal Brand
  • 2. 2Copyright © 2013 Dr. Amit Nagpal All rights reserved. WHY STORYTELLING ROCKS? Storytelling on Social Media for Personal (& Business) Brand Building (Partial Presentation as Given to CXOs) Dr Amit Nagpal, New Delhi www.dramitnagpal.com
  • 3. 3Copyright © 2013 Dr. Amit Nagpal All rights reserved. 0- Introduction 1-Ten Reasons Why Storytelling Rocks 2 The Art of Storytelling 3 Understanding the Uniqueness of Each Platform Description Agenda
  • 4. 4Copyright © 2013 Dr. Amit Nagpal All rights reserved. Introduction
  • 5. 5Copyright © 2013 Dr. Amit Nagpal All rights reserved. Sharing incidents / life stories in such a way that it improves the perception & reputation and thus contribute to brand building.  One liner stories  Anecdotes  Stories  Autobiography/Biography What is (Professional) Storytelling?
  • 6. 6Copyright © 2013 Dr. Amit Nagpal All rights reserved. When you share inspiring success stories, a great personal/business brand is a gift from the Universe.
  • 7. 7Copyright © 2013 Dr. Amit Nagpal All rights reserved. Social Media Mega Success= Mindful Content (Catchy stories) + Passionate Engagement (Engaging with the story audience) + Heartfelt Collaboration (promoting the stories of others, joint e-books etc) Formula for Social Media Mega Success
  • 8. 8Copyright © 2013 Dr. Amit Nagpal All rights reserved. When the dream becomes reality, your story is ready
  • 9. 9Copyright © 2013 Dr. Amit Nagpal All rights reserved. 10 Reasons Why Storytelling Rocks
  • 10. 10Copyright © 2013 Dr. Amit Nagpal All rights reserved.  Stories deliver information, connect people on an emotional level and build community.  Most of the people (esp in Community-centric cultures) prefer to share inspiring success stories and prefer building brands as more of a byproduct rather than promote themselves directly.  People feel comfortable with stories as they are full of depth and meaning. No wonder stories often end with the 'moral of the story'.  Stories stay in our mind or memory and also help us attract more customers .  Stories entertain. Twists and turns make stories all the more interesting and entertaining. “There is no greater agony than bearing an untold story inside you.” Maya Angelou 10 Reasons Why Storytelling Rocks
  • 11. 11Copyright © 2013 Dr. Amit Nagpal All rights reserved.  Storytelling is also edutainment or "Education + Entertainment"  Stories are all about the spirit of caring (inspiring) and sharing (experiences & lessons)  If storytelling is used to inspire others and build our brand/reputation too in the process, it becomes a good example of enlightened self- interest. Both the storyteller and audience benefit in the process.  Stories are the most powerful way of building brands, be it personal, organisations or products.  Every life has a story and every story must be brought to life (when it is put in words, audio or video, the story comes to life.) “There is no greater agony than bearing an untold story inside you.” Maya Angelou 10 Reasons Why Storytelling Rocks
  • 12. 12Copyright © 2013 Dr. Amit Nagpal All rights reserved. The motivation to participate in social media is to tell our story & interact with others in the process. Building and finding a community of people who encourage and challenge us make it worthwhile. Jon Mertz
  • 13. 13Copyright © 2013 Dr. Amit Nagpal All rights reserved. The Art of Storytelling
  • 14. 14Copyright © 2013 Dr. Amit Nagpal All rights reserved.  Why tell stories? (making stories and telling stories)  Demonstrating our sincerity and passion  Balance drama vs sincerity  Inspire your customers to share stories  Infographics-Visual Storytelling I have found my hero and he is me. George Sheridan The Art of Storytelling
  • 15. 15Copyright © 2013 Dr. Amit Nagpal All rights reserved. Infographics Tell an informative story
  • 16. 16Copyright © 2013 Dr. Amit Nagpal All rights reserved.
  • 17. 17Copyright © 2013 Dr. Amit Nagpal All rights reserved. Understanding the Uniqueness of each platform
  • 18. 18Copyright © 2013 Dr. Amit Nagpal All rights reserved. Visual Storytelling on Facebook/Pinterest 140 character stories on Twitter Short and sweet stories for Linkedin/Google + Short and catchy stories on Blog Understanding the Uniqueness of each platform
  • 19. 19Copyright © 2013 Dr. Amit Nagpal All rights reserved. Write Your Online Profiles in Story Format
  • 20. 20Copyright © 2013 Dr. Amit Nagpal All rights reserved. Stories go Viral
  • 21. 21Copyright © 2013 Dr. Amit Nagpal All rights reserved. 140 Character Stories on Twitter
  • 22. 22Copyright © 2013 Dr. Amit Nagpal All rights reserved. Aggregating your best stories results in a ‘Powerful Personal /Business Brand’
  • 23. 23Copyright © 2013 Dr. Amit Nagpal All rights reserved. Share the stories of others to spread the magic
  • 24. 24Copyright © 2013 Dr. Amit Nagpal All rights reserved. 24 Enlarge as a Human Being Excel as a Social Media Being Evolve as a Personal Brand
  • 25. 25Copyright © 2013 Dr. Amit Nagpal All rights reserved. www.dramitnagpal.com Thank You Find out more about “The Power of Storytelling” here http://bit.ly/1bJsCWC