0
1Copyright © 2013 Dr. Amit Nagpal All rights reserved. 1
Enlarge
as a Human Being
Excel
as a Social Media Being
Evolve
as ...
2Copyright © 2013 Dr. Amit Nagpal All rights reserved.
WHY STORYTELLING ROCKS?
Storytelling on Social Media
for Personal (...
3Copyright © 2013 Dr. Amit Nagpal All rights reserved.
0- Introduction
1-Ten Reasons Why Storytelling Rocks
2 The Art of S...
4Copyright © 2013 Dr. Amit Nagpal All rights reserved.
Introduction
5Copyright © 2013 Dr. Amit Nagpal All rights reserved.
Sharing incidents / life stories in such a way that it improves the...
6Copyright © 2013 Dr. Amit Nagpal All rights reserved.
When you share inspiring success stories,
a great personal/business...
7Copyright © 2013 Dr. Amit Nagpal All rights reserved.
Social Media Mega Success=
Mindful Content (Catchy stories)
+ Passi...
8Copyright © 2013 Dr. Amit Nagpal All rights reserved.
When the dream becomes reality,
your story is ready
9Copyright © 2013 Dr. Amit Nagpal All rights reserved.
10 Reasons
Why Storytelling Rocks
10Copyright © 2013 Dr. Amit Nagpal All rights reserved.
 Stories deliver information, connect people on an emotional leve...
11Copyright © 2013 Dr. Amit Nagpal All rights reserved.
 Storytelling is also edutainment or "Education + Entertainment"
...
12Copyright © 2013 Dr. Amit Nagpal All rights reserved.
The motivation to participate
in social media
is to tell our story...
13Copyright © 2013 Dr. Amit Nagpal All rights reserved.
The Art of Storytelling
14Copyright © 2013 Dr. Amit Nagpal All rights reserved.
 Why tell stories? (making stories and telling stories)
 Demonst...
15Copyright © 2013 Dr. Amit Nagpal All rights reserved.
Infographics
Tell an informative story
16Copyright © 2013 Dr. Amit Nagpal All rights reserved.
17Copyright © 2013 Dr. Amit Nagpal All rights reserved.
Understanding the Uniqueness of
each platform
18Copyright © 2013 Dr. Amit Nagpal All rights reserved.
Visual Storytelling on Facebook/Pinterest
140 character stories ...
19Copyright © 2013 Dr. Amit Nagpal All rights reserved.
Write Your
Online Profiles
in Story Format
20Copyright © 2013 Dr. Amit Nagpal All rights reserved.
Stories go Viral
21Copyright © 2013 Dr. Amit Nagpal All rights reserved.
140 Character Stories on Twitter
22Copyright © 2013 Dr. Amit Nagpal All rights reserved.
Aggregating
your best
stories results in
a
‘Powerful
Personal
/Bus...
23Copyright © 2013 Dr. Amit Nagpal All rights reserved.
Share the stories of others
to spread the magic
24Copyright © 2013 Dr. Amit Nagpal All rights reserved. 24
Enlarge
as a Human Being
Excel
as a Social Media Being
Evolve
a...
25Copyright © 2013 Dr. Amit Nagpal All rights reserved.
www.dramitnagpal.com
Thank You
Find out more about
“The Power of S...
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Why Storytelling Rocks?

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The Power of Storytelling for building Personal (& Business) Brands

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Transcript of "Why Storytelling Rocks?"

  1. 1. 1Copyright © 2013 Dr. Amit Nagpal All rights reserved. 1 Enlarge as a Human Being Excel as a Social Media Being Evolve as a Personal Brand
  2. 2. 2Copyright © 2013 Dr. Amit Nagpal All rights reserved. WHY STORYTELLING ROCKS? Storytelling on Social Media for Personal (& Business) Brand Building (Partial Presentation as Given to CXOs) Dr Amit Nagpal, New Delhi www.dramitnagpal.com
  3. 3. 3Copyright © 2013 Dr. Amit Nagpal All rights reserved. 0- Introduction 1-Ten Reasons Why Storytelling Rocks 2 The Art of Storytelling 3 Understanding the Uniqueness of Each Platform Description Agenda
  4. 4. 4Copyright © 2013 Dr. Amit Nagpal All rights reserved. Introduction
  5. 5. 5Copyright © 2013 Dr. Amit Nagpal All rights reserved. Sharing incidents / life stories in such a way that it improves the perception & reputation and thus contribute to brand building.  One liner stories  Anecdotes  Stories  Autobiography/Biography What is (Professional) Storytelling?
  6. 6. 6Copyright © 2013 Dr. Amit Nagpal All rights reserved. When you share inspiring success stories, a great personal/business brand is a gift from the Universe.
  7. 7. 7Copyright © 2013 Dr. Amit Nagpal All rights reserved. Social Media Mega Success= Mindful Content (Catchy stories) + Passionate Engagement (Engaging with the story audience) + Heartfelt Collaboration (promoting the stories of others, joint e-books etc) Formula for Social Media Mega Success
  8. 8. 8Copyright © 2013 Dr. Amit Nagpal All rights reserved. When the dream becomes reality, your story is ready
  9. 9. 9Copyright © 2013 Dr. Amit Nagpal All rights reserved. 10 Reasons Why Storytelling Rocks
  10. 10. 10Copyright © 2013 Dr. Amit Nagpal All rights reserved.  Stories deliver information, connect people on an emotional level and build community.  Most of the people (esp in Community-centric cultures) prefer to share inspiring success stories and prefer building brands as more of a byproduct rather than promote themselves directly.  People feel comfortable with stories as they are full of depth and meaning. No wonder stories often end with the 'moral of the story'.  Stories stay in our mind or memory and also help us attract more customers .  Stories entertain. Twists and turns make stories all the more interesting and entertaining. “There is no greater agony than bearing an untold story inside you.” Maya Angelou 10 Reasons Why Storytelling Rocks
  11. 11. 11Copyright © 2013 Dr. Amit Nagpal All rights reserved.  Storytelling is also edutainment or "Education + Entertainment"  Stories are all about the spirit of caring (inspiring) and sharing (experiences & lessons)  If storytelling is used to inspire others and build our brand/reputation too in the process, it becomes a good example of enlightened self- interest. Both the storyteller and audience benefit in the process.  Stories are the most powerful way of building brands, be it personal, organisations or products.  Every life has a story and every story must be brought to life (when it is put in words, audio or video, the story comes to life.) “There is no greater agony than bearing an untold story inside you.” Maya Angelou 10 Reasons Why Storytelling Rocks
  12. 12. 12Copyright © 2013 Dr. Amit Nagpal All rights reserved. The motivation to participate in social media is to tell our story & interact with others in the process. Building and finding a community of people who encourage and challenge us make it worthwhile. Jon Mertz
  13. 13. 13Copyright © 2013 Dr. Amit Nagpal All rights reserved. The Art of Storytelling
  14. 14. 14Copyright © 2013 Dr. Amit Nagpal All rights reserved.  Why tell stories? (making stories and telling stories)  Demonstrating our sincerity and passion  Balance drama vs sincerity  Inspire your customers to share stories  Infographics-Visual Storytelling I have found my hero and he is me. George Sheridan The Art of Storytelling
  15. 15. 15Copyright © 2013 Dr. Amit Nagpal All rights reserved. Infographics Tell an informative story
  16. 16. 16Copyright © 2013 Dr. Amit Nagpal All rights reserved.
  17. 17. 17Copyright © 2013 Dr. Amit Nagpal All rights reserved. Understanding the Uniqueness of each platform
  18. 18. 18Copyright © 2013 Dr. Amit Nagpal All rights reserved. Visual Storytelling on Facebook/Pinterest 140 character stories on Twitter Short and sweet stories for Linkedin/Google + Short and catchy stories on Blog Understanding the Uniqueness of each platform
  19. 19. 19Copyright © 2013 Dr. Amit Nagpal All rights reserved. Write Your Online Profiles in Story Format
  20. 20. 20Copyright © 2013 Dr. Amit Nagpal All rights reserved. Stories go Viral
  21. 21. 21Copyright © 2013 Dr. Amit Nagpal All rights reserved. 140 Character Stories on Twitter
  22. 22. 22Copyright © 2013 Dr. Amit Nagpal All rights reserved. Aggregating your best stories results in a ‘Powerful Personal /Business Brand’
  23. 23. 23Copyright © 2013 Dr. Amit Nagpal All rights reserved. Share the stories of others to spread the magic
  24. 24. 24Copyright © 2013 Dr. Amit Nagpal All rights reserved. 24 Enlarge as a Human Being Excel as a Social Media Being Evolve as a Personal Brand
  25. 25. 25Copyright © 2013 Dr. Amit Nagpal All rights reserved. www.dramitnagpal.com Thank You Find out more about “The Power of Storytelling” here http://bit.ly/1bJsCWC
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