The Power of Storytelling for building Personal (& Business) Brands

1. 1Copyright © 2013 Dr. Amit Nagpal All rights reserved. 1
Enlarge
as a Human Being
Excel
as a Social Media Being
Evolve
as a Personal Brand

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WHY STORYTELLING ROCKS?
Storytelling on Social Media
for Personal (& Business) Brand
Building
(Partial Presentation as Given to CXOs)
Dr Amit Nagpal, New Delhi
www.dramitnagpal.com

3. 3Copyright © 2013 Dr. Amit Nagpal All rights reserved.
0- Introduction
1-Ten Reasons Why Storytelling Rocks
2 The Art of Storytelling
3 Understanding the Uniqueness of Each Platform
Description
Agenda

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Introduction

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Sharing incidents / life stories in such a way that it improves the perception &
reputation and thus contribute to brand building.
 One liner stories
 Anecdotes
 Stories
 Autobiography/Biography
What is (Professional) Storytelling?

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When you share inspiring success stories,
a great personal/business brand
is a gift from the Universe.

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Social Media Mega Success=
Mindful Content (Catchy stories)
+ Passionate Engagement (Engaging with
the story audience)
+ Heartfelt Collaboration
(promoting the stories of others, joint e-books etc)
Formula for Social Media Mega Success

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When the dream becomes reality,
your story is ready

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10 Reasons
Why Storytelling Rocks

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 Stories deliver information, connect people on an emotional level and
build community.
 Most of the people (esp in Community-centric cultures) prefer to
share inspiring success stories and prefer building brands as more of a
byproduct rather than promote themselves directly.
 People feel comfortable with stories as they are full of depth and
meaning. No wonder stories often end with the 'moral of the story'.
 Stories stay in our mind or memory and also help us attract more
customers .
 Stories entertain. Twists and turns make stories all the more
interesting and entertaining.
“There is no greater agony than bearing an untold story inside you.” Maya Angelou
10 Reasons
Why Storytelling Rocks

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 Storytelling is also edutainment or "Education + Entertainment"
 Stories are all about the spirit of caring (inspiring) and sharing
(experiences & lessons)
 If storytelling is used to inspire others and build our brand/reputation
too in the process, it becomes a good example of enlightened self-
interest. Both the storyteller and audience benefit in the process.
 Stories are the most powerful way of building brands, be it personal,
organisations or products.
 Every life has a story and every story must be brought to life (when it
is put in words, audio or video, the story comes to life.)
“There is no greater agony than bearing an untold story inside you.” Maya Angelou
10 Reasons
Why Storytelling Rocks

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The motivation to participate
in social media
is to tell our story &
interact with others in the process.
Building and finding
a community of people
who encourage and challenge us
make it worthwhile.
Jon Mertz

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The Art of Storytelling

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 Why tell stories? (making stories and telling stories)
 Demonstrating our sincerity and passion
 Balance drama vs sincerity
 Inspire your customers to share stories
 Infographics-Visual Storytelling
I have found my hero and he is me. George Sheridan
The Art of Storytelling

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Infographics
Tell an informative story

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Understanding the Uniqueness of
each platform

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Visual Storytelling on Facebook/Pinterest
140 character stories on Twitter
Short and sweet stories for Linkedin/Google +
Short and catchy stories on Blog
Understanding the Uniqueness
of each platform

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Write Your
Online Profiles
in Story Format

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Stories go Viral

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140 Character Stories on Twitter

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Aggregating
your best
stories results in
a
‘Powerful
Personal
/Business
Brand’

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Share the stories of others
to spread the magic

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Enlarge
as a Human Being
Excel
as a Social Media Being
Evolve
as a Personal Brand

25. 25Copyright © 2013 Dr. Amit Nagpal All rights reserved.
www.dramitnagpal.com
Thank You
Find out more about
“The Power of Storytelling” here
http://bit.ly/1bJsCWC