Hummingbird is an opportunity for the Webmasters to improve upon the entrance page contents to give the end user a better experience.

1. Google Hummingbird
- An Overview Of Search Pattern & Keywords

2. Hummingbird: An Introduction
•
Google Hummingbird is a search algorithm used
by Google. September 27, 2013 was Google's official
birthday, made Google 15 years old. To celebrate their
15th birthday, Google launched a new "Hummingbird"
algorithm, claiming that Google search can be a more
human way to interact with users and provide a more
direct answer.
•
Why it’s named as such? – Being precise & Fast.
•
•
Focus shifted to “Conversational search”.
For e.g. “What’s the closest place to buy the iPhone 5s
to my home?” A traditional search engine might focus on
finding matches for words — finding a page that says
“buy” and “iPhone 5s,”.

3. Understanding Keyword Relations
Athletic
Athletic
Equipment
Equipment
Company
Company
Sports
Sports
Athletic
Athletic
Equipment
Equipment
Skiing
Skiing
SKI
SKI
Strong Relationship
Closely Related
Distantly Related
Bindings
Bindings
K2 Ski
K2 Ski

4. Keyword Relations
• One Word can modify our search results:

5. How is Google Calculating Knowledge item relationship

6. So What Should Be The Focus Now!!
 Focus more
on user
search
queries or
knowledge
items as
Keywords.
 Devise
content as to
answer the
FAQ’s
related to
your service

7. What Actually Google Knowledge Graph is??

8. Key Takeaways :
Recommendations:
Keyword Research: It should be done more like a visual map of word
relationships as opposed to list of keywords and query volumes.
Link Building:
* Getting links from related content which are semantic to
query or Knowledge units of end users.
* Exact anchor text is OUT- related anchor text is IN.
Entrance Page Contents: Expanding the number of entrance pages that
answer the queries being posted in your niche.
Long-tail Keywords are more important.

9. References
•
•
•
•
http://www.entrepreneur.com/article/229926
http://searchengineland.com/google-hummingbird-172816
http://en.wikipedia.org/wiki/Semantic_search
http://www.google.com/insidesearch/howsearchworks/thest
ory/
• http://searchengineland.com/5-ways-to-unlock-thebenefits-of-semantic-search-hummingbird-175634
• http://mashable.com/2012/03/22/google-semantic-searchseo/