1. Subtle. Still Effective Digital Marketing Strategies
Over the years, we have been hearing that “Content is King” and so have been
producing loads and loads of it. But over the years many questions have been
raised about the quality and the type of content produced. Google has already
penalized websites that have duplicate content. Today, it is ranking such websites
higher that are producing innovative content. Actually, it is the user preference that
has been changing which is changing the content strategy every now and then.
1. Reading is less, digital skimming is in
We already talked about that it is the user preference that the content is changing.
Now, when the user is busy and has less time to read the full content, so skimming
is in. today, it is the infographics that present the information in full context but in a
mix of content and images.

2. 2. Use the right channel and burst the right content
Videos, infographics all are in, but they have to be designed well as well as
submitted at the right time. You cannot post the content when it is old. It should not
lose its freshness. Also. Concentrate on the media where you are going to post it if
it is relevant and garner relevant traffic. Spread it quickly and spread it well. Keep
the excitement so that it engages the reader fully.
3. Sell through a story, construct such a message
Craft such a message that beholds the customer. No doubt, that your mission is to
sell your product or service, but a message that resonates and connects with the
customer emotionally has better probability to record more sales.