1. RESEARCH
REPORT
on
A
COMPARATIVE
STUDY
AND
CONSUMER
PREFERENCE
TOWARDS
IDEA
AND
VODAFONE
-­‐
A
CASE
STUDY
OF
MORADABAD
CITY
In
the
partial
fulfillment
of
the
award
of
degree
of
MASTER
OF
BUSINESS
ADMINISTRATION
BATCH(2010-­‐2012)
Research
Guide:
Submitted
by:
Miss.
Sumita
chahal
Amit
kumar
singh
MBA
Department
MBA(2010-­‐2012)
IMSEC
Ghaziabad
Roll
no:
1014370006
IMS
ENGINEERING
COLLEGE
GHAZIABAD(U.P)

2.
ACKNOWLEDGEMENT
First of all I would like to express my gratitude to my faculty Miss. Sumita Chahal who guided
me with her knowledge and skill and helped me in successful completion of the work.
I thank my Institute who has given me an opportunity to show my skills. I also thank all my
nearer and dearer ones without there support this project would not been possible.
I would heartily thank all the respondents of the survey without whose support & valuable inputs
this project would not have been completed

3. DECLARATION
I,
Amit
Kumar
Singh
here
by
declare
that
the
Research
report
titled
“A
COMPARATIVE
STUDY
AND
CONSUMER
PREFERENCE
TOWARDS
IDEA
AND
VODAFONE
-­‐
A
CASE
STUDY
OF
MORADABAD
CITY”,
Submitted
in
Partial
fulfillment
for
the
degree
of
“MASTER
OF
BUSINESS
ADMINISTRATION”
to
IMS
ENGINEERING
COLLEGE,
GHAZIABAD
is
my
own
effort
and
has
not
been
submitted
earlier
to
any
other
University
/
Board
/
Institute.
Place:
Ghaziabad
Amit
kumar
singh
Date:

4. Certificate
TO WHOM SO EVER IT MAY CONCERN
This is to certify that Amit kumar singh is a bonafide student of MBA 2nd year of this institute.
He prepared research report titled “A COMPARATIVE STUDY AND CONSUMER
PREFERENCE TOWARDS IDEA AND VODAFONE - A CASE STUDY OF
MORADABAD CITY” for partial fulfillment of Master of Business Administration (MBA)
affiliated to Mahamaya Technical University, Noida (Formally Uttar Pradesh Technical
University).
I
wish
him
all
the
best
for
his
Future
endeavors.
Prof. Rushen S. Chahal
Head of Department (MBA)

5.
PREFACE
In this project report we have tried to study the importance of customer relationship management
in mobile companies like Idea and Vodafone. The CRM is a new technique in marketing where
the marketer tries to develop long term relationship with the customers to develop them as life
time customers. CRM aims to make the customers climb up the ladder of loyalty. Customer
Service and Innovation are the drivers of this Cellular Brand. A brand known for many firsts,
Idea was the first to launch GPRS and EDGE in the country. Idea has received international
recognition for its path-breaking innovations when it won the GSM Association Award for "Best
Billing and Customer Care Solution" for 2 consecutive years. IDEA Cellular is a leading GSM
mobile service operator with pan India licenses. With a customer base of over 40 million in 15
service areas, operations are soon expected to start in Orissa and Tamil Nadu-the first steps in
providing pan India services covering over 90% of India's telephony potential. A frontrunner in
introducing revolutionary tariff plans, IDEA Cellular has the distinction of offering the most
customer friendly and competitive Pre Paid offerings, for the first time in India in an increasingly
segmented market. Vodafone is the world's largest mobile telecommunications company
measured by revenues and the world's second-largest measured by subscribers (behind China
Mobile), with around 341 million proportionate subscribers as of November 2010. It operates
networks in over 30 countries and has partner networks in over 40 additional countries. It owns
45% of Verizon Wireless, the largest mobile telecommunications company in the United States
measured by subscribers. The name Vodafone comes from voice data fone, chosen by the
company to "reflect the provision of voice and data services over mobile phones".

6. TABLE OF CONTENTS
Chapter No. Title Page No.
Acknowledgement i
Declaration ii
Preface iii
Chapter - 1 Introduction 1-5
• Statement of the problem
• Introduction to the topic
• Scope and Importance
Chapter - 2 The Indian Telecom Industry 6-9
Chapter - 3 Company Profile 10-42
• Idea
Chapter - 4 Research Methodology 43-48
Chapter - 5 Data Analysis and Interpretation 49-70
Chapter - 6 Findings, Conclusions, Suggestions 71-75
• Limitations 76
Bibliography 77
Appendices 78-80