Social Media Holiday Edition


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Wondering what Facebook, Digg, LinkedIn, StumbleUpon and Twitter can do for your B2B business? Learn about how people are using social media networks to create and join conversations online and how to change your marketing to an "inbound" approach. We share tips on how to create and maintain a profile for your business for best success.

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Social Media Holiday Edition

  1. 1. What is Social Media and Why Should I Care? Holiday edition
  2. 2. Who We Are <ul><li>Hall Web Services </li></ul><ul><li> </li></ul><ul><li>@Hall_Web </li></ul><ul><li>10+ Years in Business </li></ul><ul><li>Suite of Online Tools </li></ul>Amanda O'Brien Inbound Marketing Manager [email_address] @amanda_pants
  3. 3. Weekly Webinars <ul><li>Next week: </li></ul><ul><li>Kasi – How Search Works </li></ul><ul><li>Two Weeks: </li></ul><ul><li>Amanda – What’s a web strategy and why do I need one? </li></ul>
  4. 4. Got Questions? <ul><li>Use GoToWebinar “Chat” or “Ask a Question” </li></ul><ul><li>Twitter @Hall_web </li></ul>
  5. 5. What's The Buzz About?
  6. 6. Not Advertising Advertising no matter how you spin it (clever, funny, dramatic) is self serving. It is a pitch and no matter how cleverly disguised.
  7. 7. New Media – User Generated
  8. 8. Social Media Photo Credit:
  9. 9. What Does This Have to Do With Business?
  10. 10. Why you should care? This is how your customers are communicating
  11. 11. Time to Re-think Your Marketing Strategy! <ul><li>Old/Outbound Marketing </li></ul><ul><li>TV Radio Ads </li></ul><ul><li>Print Ads </li></ul><ul><li>Direct Mail </li></ul><ul><li>Telemarketing </li></ul>An Interruption An Interaction <ul><li>New/Inbound Marketing </li></ul><ul><li>Social Media </li></ul><ul><li>SEO/SEM </li></ul><ul><li>Blogging </li></ul><ul><li>Online Videos </li></ul>
  12. 12. Information Evolution
  13. 13. Shift in Power <ul><li>Buyer has more power than the seller </li></ul><ul><li>We value the opinion of others when we buy </li></ul><ul><li>Ability to converse with hundreds before a purchase </li></ul><ul><li>Find what I want – Validate the Purchase – Buy it </li></ul><ul><li>Conversation vs. Presentation </li></ul>
  14. 14. The most important platforms are the ones that your target audience and customers are using. Photo credit:
  15. 15. Research Buying <ul><li>People are looking BEFORE they buy </li></ul><ul><li>Give them something to find </li></ul><ul><li>Corporate transparency </li></ul><ul><li>Customers preview products and SELLERS </li></ul><ul><li>Each experience changes users perspectives and expectations </li></ul>
  16. 16. Types of Sites <ul><li>Content Producing </li></ul><ul><li>Content Sharing </li></ul><ul><li>Relationship Building </li></ul>
  17. 17. <ul><li>Corporate Transparency </li></ul><ul><li>Build Trust with Customers </li></ul><ul><li>Generate Inbound Links </li></ul><ul><li>Reputation Management </li></ul><ul><li>Promote your blog and website </li></ul><ul><li>Inexpensive – just takes time </li></ul><ul><li>Build relationships before purchasing point </li></ul><ul><li>Be a part of the conversation that is already going on </li></ul><ul><li>Extend your events, seminars, webcasts, conventions </li></ul>Benefits of Social Networking
  18. 18. I can't put all my information on the Internet!?! <ul><li>Giving Away all my secrets? </li></ul><ul><li>People will take the information and go to my competitors </li></ul>
  19. 19. Validation to your Customers <ul><li>Sharing Information </li></ul><ul><li>Downloadable Information </li></ul><ul><li>Whitepapers </li></ul><ul><li>Blog </li></ul><ul><li>Validating your services, employees and expertise </li></ul><ul><li>Personalizing the buying process </li></ul><ul><li>Lower your customers risk </li></ul>People do business with PEOPLE!
  20. 20. <ul><li>Creating measurable goals </li></ul><ul><li>Develop a content/time strategy </li></ul><ul><li>Create policies BEFORE </li></ul><ul><li>Establish company voice </li></ul><ul><li>Listen first – know your community </li></ul><ul><li>Find communities that matter </li></ul><ul><li>Create passionate small community </li></ul>Have a social media strategy
  21. 21. Strategy and Goals <ul><li>Where are you now? </li></ul><ul><li>What do you want to achieve? </li></ul><ul><li>How does this fit in with your business goals? </li></ul><ul><li>Make the goals measurable </li></ul><ul><li>Number of followers or friends </li></ul><ul><li>Number of blog posts </li></ul><ul><li>Number of comments </li></ul><ul><li>Unique visitors to blog and website </li></ul><ul><li>Click Thrus – Traffic Sources </li></ul><ul><li>Video Views </li></ul>
  22. 22. The Four Spheres of Social Media Strategy Blog: /
  23. 23. Social Media isn’t going away <ul><li>Internet is becoming more social </li></ul><ul><li>Media is becoming more social </li></ul><ul><li>Companies are expected to be more social </li></ul><ul><li>‘ Everyone is a reporter’ mentality </li></ul><ul><li>More selective about who we do business with </li></ul><ul><li>Don’t have to be perfect but do have to be responsive </li></ul><ul><li>Communications tool </li></ul>
  24. 24. Re-cap <ul><li>Be helpful, educate </li></ul><ul><li>Don’t shout </li></ul><ul><li>The buyers are in control </li></ul><ul><li>Give something to buy by providing value </li></ul><ul><li>Create Policies before you begin </li></ul><ul><li>Set your goals and measure them </li></ul><ul><li>Find out what works, make changes </li></ul>
  25. 25. Learn More <ul><li>Web Vision Blog - </li></ul><ul><li>Webinars – http:// </li></ul><ul><li>Follow Hall on Twitter - @Hall_Web @amanda_pants </li></ul><ul><li>[email_address] </li></ul><ul><li>Social Media Breakfast Maine 12/18: </li></ul><ul><li>Case studies and content: http:// </li></ul><ul><li>eBook on Policies: </li></ul><ul><li>Ebook 10 Steps to Social Media Success: </li></ul><ul><li> </li></ul><ul><li>YouTube Video: </li></ul>
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