Social Media Holiday Edition

What is Social Media and Why Should I Care? Holiday edition http://www.flickr.com/photos/violentz/2340808526/

Who We Are
Hall Web Services
www.hallme.com
@Hall_Web
10+ Years in Business
Suite of Online Tools
Amanda O'Brien Inbound Marketing Manager [email_address] @amanda_pants

Weekly Webinars
Next week:
Kasi – How Search Works
Two Weeks:
Amanda – What’s a web strategy and why do I need one?

Got Questions?
Use GoToWebinar “Chat” or “Ask a Question”
Twitter @Hall_web

What's The Buzz About?

Not Advertising Advertising no matter how you spin it (clever, funny, dramatic) is self serving. It is a pitch and no matter how cleverly disguised.

New Media – User Generated

Social Media Photo Credit: http://www.slideshare.net/mzkagan/what-the-fk-social-media

What Does This Have to Do With Business? http://www.bluebison.net/content/?cat=142

Why you should care? This is how your customers are communicating

Time to Re-think Your Marketing Strategy!
Old/Outbound Marketing
TV Radio Ads
Print Ads
Direct Mail
Telemarketing
An Interruption An Interaction
New/Inbound Marketing
Social Media
SEO/SEM
Blogging
Online Videos

Information Evolution

Shift in Power
Buyer has more power than the seller
We value the opinion of others when we buy
Ability to converse with hundreds before a purchase
Find what I want – Validate the Purchase – Buy it
Conversation vs. Presentation

The most important platforms are the ones that your target audience and customers are using. Photo credit: http://www.flickr.com/photos/victoriapeckham/164175205/

Research Buying
People are looking BEFORE they buy
Give them something to find
Corporate transparency
Customers preview products and SELLERS
Each experience changes users perspectives and expectations

Types of Sites
Content Producing
Content Sharing
Relationship Building

Corporate Transparency
Build Trust with Customers
Generate Inbound Links
Reputation Management
Promote your blog and website
Inexpensive – just takes time
Build relationships before purchasing point
Be a part of the conversation that is already going on
Extend your events, seminars, webcasts, conventions
Benefits of Social Networking

I can't put all my information on the Internet!?!
Giving Away all my secrets?
People will take the information and go to my competitors

Validation to your Customers
Sharing Information
Downloadable Information
Whitepapers
Blog
Validating your services, employees and expertise
Personalizing the buying process
Lower your customers risk
People do business with PEOPLE!

Creating measurable goals
Develop a content/time strategy
Create policies BEFORE
Establish company voice
Listen first – know your community
Find communities that matter
Create passionate small community
Have a social media strategy

Strategy and Goals
Where are you now?
What do you want to achieve?
How does this fit in with your business goals?
Make the goals measurable
Number of followers or friends
Number of blog posts
Number of comments
Unique visitors to blog and website
Click Thrus – Traffic Sources
Video Views

The Four Spheres of Social Media Strategy Blog: http://www.socialmediaexplorer.com/2009/11/18/the-four-spheres-of-social-media-strategy /

Social Media isn’t going away
Internet is becoming more social
Media is becoming more social
Companies are expected to be more social
‘ Everyone is a reporter’ mentality
More selective about who we do business with
Don’t have to be perfect but do have to be responsive
Communications tool

Re-cap
Be helpful, educate
Don’t shout
The buyers are in control
Give something to buy by providing value
Create Policies before you begin
Set your goals and measure them
Find out what works, make changes

Learn More
Web Vision Blog - http://www.hallme.com/blog
Webinars – http:// www.hallme.com/webinars
Follow Hall on Twitter - @Hall_Web @amanda_pants
[email_address]
Social Media Breakfast Maine 12/18: http://www.socialmediabreakfastmaine.com/
Case studies and content: http:// delicious.com/chrisbrogan
eBook on Policies: http://davefleet.com/downloads/social-media-policies-ebook.pdf
Ebook 10 Steps to Social Media Success:
http://www.hallme.com/sage-social-media-success.php
YouTube Video: http://www.youtube.com/watch?v=sIFYPQjYhv8

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Social Media Holiday Edition

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