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A SMART Step Forward:
A panel discussion on building vibrant
     neighborhoods in Sonoma




  Thursday May 17, 2012 Steele Lane Community Center
Panel Participants:
Karen Chapple, Associate Professor of City and Regional Planning at UC
Berkeley and faculty director of the Center for Community Innovation

Ann Cheng, Director of GreenTRIP at TransForm

Anthony Taylor, a Health Program Manager for the Sonoma County
Department of Health Services

Lois Fisher, President and urban designer at Fisher Town Design
The Sonoma Marin Area Rail Transit Line (SMART) will start service in 2014.




The City received funding from MTC to
create a vision for the neighborhoods
surrounding the two SMART stations.




   5/21/2012
The City already completed the process for the Downtown Station located
                          in Railroad Square.




5/21/2012
Now the City is beginning to plan for the
                  North Santa Rosa station.

                                .




5/21/2012
Affordable Housing, Past and Future
80%

70%

60%

50%

40%
                                                                        Santa Rosa
30%
                                                                        SF Bay Area
20%

10%

 0%
       Change in Affordable      2010 Existing     2010-40 Affordable
-10%
        Housing 2000-2010     Affordable Housing     Housing Need
-20%
Change
    in
Housing
Prices, 1
  989-
 2009
“Improving the social and physical
environments in neighborhoods can be
one of the most important contributions
to improving the health of populations.”


                    Bay Area Regional Health Inequities
                    Initiative
Public Health Potential of Smart Growth




                       Safe & Healthy Communities Consulting, 2003
2.2 Parking Spaces per Unit             vs. 0.9




                      Change       2.2                0.9
Acres                  None        8                   8
Units                  +200       801                1,001
Parking Spaces         -899       1,800               901
Parking Cost         -$16.6 m    $33.3 m             $16.7m
Traffic Reduction     +$6 m                      1 free pass &
Strategies                                      1 free carshare
                                                 membership
                                                    per unit
Results – First five
certified projects:
40 year commitment
  2,010: FREE Transit Passes

  600: FREE Carshare Memberships

  355: 100%     Unbundled Parking Spaces
Site Analysis for NSR SMART Station Options:
Population density comparison of North Santa Rosa
             vs. Coddingtown Station
Well Connected Street Network is key

                                       Transit Stop
          Transit Stop
Coddingtown Station Community Based Master
        plan influenced Specific Plan
Transforming Coddingtown Plaza into a “transit
                  district”
Transforming Coddingtown Plaza into a “transit
                  district”
Post Redevelopment Case Study: Roseland
                Plaza



Land Acquisition:
Re-zoning MAY be a tool if combined with
•Walkable code
•Up-zoning
•Incentives
One case of eminent domain by non-profit – Dudley Street
neighborhood, Boston

Incentives:
Pre-approved CEQA review
Additional units or height for desired outcomes (affordable
housing, grocery stores, civic space, etc.)
Reduced parking requirements
Priority in Development Review
Roseland Plaza stays as a redevelopment project:




  • County removes toxics.
  • While toxics are being cleaned up, County has a community planning process
    (paid for by public health grant, run through local non profit) to clarify
    community desire (beyond the Urban Vision Plan) for site prior to sale to clarify
    conditions of sale.
  • County tries to find a developer partner without having any financial incentives
    to sweeten the pot.
  • Developer works with community to come up with a plan that fits the Urban
    Vision Plan and more detailed community planning process.
  • Developer finds grants/financing to build project.
Property is required to be sold by State:




  • County removes toxics
  • County creates conditions of sale to go with property (through a community
     planning process (paid for by public health grant, run through LandPaths or
     CAP) to clarify community desire (1 acre square, streets, minimum percent
     of affordable housing, etc.)
  • Local Roseland community non-profit joint venture could be formed to
     purchase site, this entity does a planning & entitlement process and finds
     grants to build project: streets and parking laid out, plaza installed by
     community volunteers and grants site is subdivided into smaller parcels and
     finally, developers purchase these smaller sites that come with clear
     expectations, guidelines, build-to lines,
  - OR –
  • Typical developer finds grants/financing to build project.
Thank You!

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A smart step forward1

  • 1. A SMART Step Forward: A panel discussion on building vibrant neighborhoods in Sonoma Thursday May 17, 2012 Steele Lane Community Center
  • 2. Panel Participants: Karen Chapple, Associate Professor of City and Regional Planning at UC Berkeley and faculty director of the Center for Community Innovation Ann Cheng, Director of GreenTRIP at TransForm Anthony Taylor, a Health Program Manager for the Sonoma County Department of Health Services Lois Fisher, President and urban designer at Fisher Town Design
  • 3. The Sonoma Marin Area Rail Transit Line (SMART) will start service in 2014. The City received funding from MTC to create a vision for the neighborhoods surrounding the two SMART stations. 5/21/2012
  • 4. The City already completed the process for the Downtown Station located in Railroad Square. 5/21/2012
  • 5. Now the City is beginning to plan for the North Santa Rosa station. . 5/21/2012
  • 6. Affordable Housing, Past and Future 80% 70% 60% 50% 40% Santa Rosa 30% SF Bay Area 20% 10% 0% Change in Affordable 2010 Existing 2010-40 Affordable -10% Housing 2000-2010 Affordable Housing Housing Need -20%
  • 7. Change in Housing Prices, 1 989- 2009
  • 8. “Improving the social and physical environments in neighborhoods can be one of the most important contributions to improving the health of populations.” Bay Area Regional Health Inequities Initiative
  • 9. Public Health Potential of Smart Growth Safe & Healthy Communities Consulting, 2003
  • 10. 2.2 Parking Spaces per Unit vs. 0.9 Change 2.2 0.9 Acres None 8 8 Units +200 801 1,001 Parking Spaces -899 1,800 901 Parking Cost -$16.6 m $33.3 m $16.7m Traffic Reduction +$6 m 1 free pass & Strategies 1 free carshare membership per unit
  • 11. Results – First five certified projects: 40 year commitment 2,010: FREE Transit Passes 600: FREE Carshare Memberships 355: 100% Unbundled Parking Spaces
  • 12. Site Analysis for NSR SMART Station Options:
  • 13. Population density comparison of North Santa Rosa vs. Coddingtown Station
  • 14. Well Connected Street Network is key Transit Stop Transit Stop
  • 15. Coddingtown Station Community Based Master plan influenced Specific Plan
  • 16. Transforming Coddingtown Plaza into a “transit district”
  • 17. Transforming Coddingtown Plaza into a “transit district”
  • 18. Post Redevelopment Case Study: Roseland Plaza Land Acquisition: Re-zoning MAY be a tool if combined with •Walkable code •Up-zoning •Incentives One case of eminent domain by non-profit – Dudley Street neighborhood, Boston Incentives: Pre-approved CEQA review Additional units or height for desired outcomes (affordable housing, grocery stores, civic space, etc.) Reduced parking requirements Priority in Development Review
  • 19. Roseland Plaza stays as a redevelopment project: • County removes toxics. • While toxics are being cleaned up, County has a community planning process (paid for by public health grant, run through local non profit) to clarify community desire (beyond the Urban Vision Plan) for site prior to sale to clarify conditions of sale. • County tries to find a developer partner without having any financial incentives to sweeten the pot. • Developer works with community to come up with a plan that fits the Urban Vision Plan and more detailed community planning process. • Developer finds grants/financing to build project.
  • 20. Property is required to be sold by State: • County removes toxics • County creates conditions of sale to go with property (through a community planning process (paid for by public health grant, run through LandPaths or CAP) to clarify community desire (1 acre square, streets, minimum percent of affordable housing, etc.) • Local Roseland community non-profit joint venture could be formed to purchase site, this entity does a planning & entitlement process and finds grants to build project: streets and parking laid out, plaza installed by community volunteers and grants site is subdivided into smaller parcels and finally, developers purchase these smaller sites that come with clear expectations, guidelines, build-to lines, - OR – • Typical developer finds grants/financing to build project.