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Choose MyPlate: Selected Consumer Messages
Alice Henneman, MS, RD [email_address]   ●   http://food.unl.edu   University of Nebraska-Lincoln Extension in Lancaster County Save Time – Do More  with our FREE educational resources: http://food.unl.edu/web/fnh/educational-resources This publication has been peer-reviewed ● June 2011
Resources used ,[object Object],[object Object],[object Object],[object Object]
MyPyramid is now …
…  MyPlate
[object Object],MyPlate update
[object Object],MyPlate update
Choose MyPlate “Menu” of  Selected Consumer Messages ,[object Object],[object Object],[object Object]
Choose MyPlate “Menu” ,[object Object],[object Object],[object Object]
Food is to be enjoyed! “ Food is not nutritious until its eaten.”        ~ Smarter  Lunchrooms 2011
Enjoy  —  but eat less!  100 extra calories per day 10 extra pounds per year!
Enjoy — but eat less!  100 extra calories per day 10 extra pounds per year!
“ Your stomach shouldn’t  be a waist  (waste) basket.”  ~ Author Unknown Eat until “satisfied,” not “full”
It takes about 20 minutes for stomach to tell your brain you’re full   20 minutes
Downsize portion size The bigger the portion, the more people tend to eat
“ You better cut the pizza in  four pieces, because I’m not hungry enough to eat six.”    ~Yogi Berra
Limit foods high in sodium, added sugars, and refined grains   Photo courtesy of National Cancer Institute
Eat more nutrient- dense foods   Photo courtesy of National Cancer Institute
[object Object]
Nutrient-dense vs.  not nutrient-dense
Nutrient-dense vs.  not nutrient-dense
Nutrient-dense vs.  not nutrient-dense
Nutrient-dense foods and beverages include ALL: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Nutrition Facts Label doesn’t separate “added” & “naturally occurring” sugars “ Added”  sugars are sugars and syrups added to foods or beverages during preparation or processing 1 teaspoon sugar = about 4g of added and/or naturally occurring sugar
Other sugars occur  “naturally”  in foods like  milk, fruit, and some vegetables – they aren’t the  “added sugars” that are the concern
Can you guess:  Which food  has ADDED sugar according  to the ingredient list? A. INGREDIENTS: cultured pasteurized  grade A nonfat milk, whey protein concentrate, pectin ... B. INGREDIENTS: cultured grade A reduced fat milk, apples, high-fructose corn syrup, cinnamon, nutmeg, natural flavors, pectin ...
Can you guess:  Which food  has ADDED sugar according  to the ingredient list? A. INGREDIENTS: cultured pasteurized  grade A nonfat milk, whey protein concentrate, pectin ... B. INGREDIENTS: cultured grade A reduced fat milk, apples, high-fructose corn syrup, cinnamon, nutmeg, natural flavors, pectin ...
Physical activity and diet important regardless of weight!
“ My idea of exercise is a good brisk sit.”   ~ Phyllis Diller
Can you guess:  How much WEEKLY physical activity should adults (age 18 and over) do for substantial health benefits?  A. 2 hours and 30 minutes of moderate-intensive activity (i.e. 30 minutes, 5 times/week) B. 1 hour and 15 minutes of vigorous-intensity activity (i.e. 15 minutes, 5 times/week) C. Either A or B
Can you guess:  How much WEEKLY physical activity should adults (age 18 and over) do for substantial health benefits?  A. 2 hours and 30 minutes of moderate-intensive activity (i.e. 30 minutes, 5 times/week) B. 1 hour and 15 minutes of vigorous-intensity activity (i.e. 15 minutes, 5 times/week) C. Either A or B
Moderate  aerobic activity increases breathing and heart rate somewhat
Vigorous aerobic  activity greatly increases heart rate and breathing
Limit screen time or watch and workout
Get active  10 minutes 3 times a day Short on time?
You can live as if there’s no tomorrow ... …  but, tomorrow  will probably come …
[object Object],[object Object]
Choose MyPlate “Menu” ,[object Object],[object Object],[object Object],[object Object]
Fill half your plate with fruits & veggies
Pick a variety of vegetables from each vegetable subgroup Dark-green Red & orange Beans & peas (legumes) Starchy Other
[object Object],[object Object],[object Object],[object Object],[object Object],Did you know:  The vegetable subgroup of “beans and peas (legumes)” includes ...
The “beans and peas (legumes)” subgroup does NOT include ... Green  peas Green  beans
A. Vegetable B. Protein C. Both A and B D. Neither A or B Can you guess:  What type of food are “beans and peas (legumes)” considered?
A. Vegetable B. Protein C. Both A and B D. Neither A or B Can you guess:  What type of food are “beans and peas (legumes)” considered?
[object Object]
Whole grains contain the entire grain seed or “kernel” Bran Endosperm Germ
[object Object],[object Object],[object Object]
3 ways to eat half whole grains  2 oz. 100% whole grains, 2 oz. partly whole-grain  products , & 2 oz. refined grain products 3 oz. 100% whole grains & 3 oz. refined-grain products 6 oz.  partly  whole-grain products
A. INGREDIENTS: wheat flour, water, high fructose corn syrup, molasses, wheat, bran ... B. INGREDIENTS: whole wheat flour, water, brown sugar ... Can you guess:  Which bread is highest in WHOLE grains?
A. INGREDIENTS: wheat flour, water, high fructose corn syrup, molasses, wheat, bran ... B. INGREDIENTS: whole wheat flour, water, brown sugar ... Can you guess:  Which bread is highest in WHOLE grains?
Switching to fat-free or low-fat (1%) milk makes a difference! Whole 2% 1% Fat-free 165  calories 125  calories 100 calories 85 calories Calories  saved 40 65 80
Can you guess:  Which is  more nutrient-dense? A. Fat-free and low fat (1%) milk B. Whole milk C. They are equally nutrient-dense
Can you guess:  Which is  more nutrient-dense? A. Fat-free and low fat (1%) milk B. Whole milk C. They are equally nutrient-dense
Choose MyPlate “Menu” ,[object Object],[object Object],[object Object]
Can   you guess:  People ages  2 and older should reduce daily sodium intake to less than … A. 2,300 mg or 1,500 mg, depending on age/other individual characteristics B. 2,300 mg or 3,000 mg, depending on age/other individual characteristics
Can   you guess:  People ages  2 and older should reduce daily sodium intake to less than … A. 2,300 mg or 1,500 mg, depending on age/other individual characteristics B. 2,300 mg or 3,000 mg, depending on age/other individual characteristics
[object Object],[object Object],[object Object],Groups reduced to 1,500 mg
Can you guess:  How much sodium is in a teaspoon of salt?  A. 1,300 mg B. 2,300 mg C. 3,300 mg
Can you guess:  How much sodium is in a teaspoon of salt?  A. 1,300 mg B. 2,300 mg C. 3,300 mg
A. 30 mg B. 250 mg C. 470 mg  Can you guess:  H ow much sodium is in 1 cup of this food?
Can you guess:  H ow much sodium is in 1 cup of this food?  A. 30 mg B. 250 mg C. 470 mg
[object Object],[object Object],[object Object],[object Object],[object Object],Easy ways to reduce sodium
[object Object],[object Object],[object Object],Reduce sugar-sweetened beverage intake:
Remember … A variety of foods, in moderation, can fit into a healthy eating pattern if nutrient needs have been met without exceeding calorie limits.  Regular physical activity helps maintain calorie balance.
THE END “ The greatest    wealth is   health.”  ~Virgil
Extension is a Division of the Institute of Agriculture and Natural Resources at the University of Nebraska – Lincoln cooperating with the Counties and the United States Department of Agriculture. University of Nebraska – Lincoln Extension educational programs abide with the nondiscrimination policies of the University of Nebraska – Lincoln and the United States Department of Agriculture.

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Choose MyPlate: Selected Consumer Messages

  • 1. Choose MyPlate: Selected Consumer Messages
  • 2. Alice Henneman, MS, RD [email_address] ● http://food.unl.edu University of Nebraska-Lincoln Extension in Lancaster County Save Time – Do More with our FREE educational resources: http://food.unl.edu/web/fnh/educational-resources This publication has been peer-reviewed ● June 2011
  • 3.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. Food is to be enjoyed! “ Food is not nutritious until its eaten.”   ~ Smarter Lunchrooms 2011
  • 11. Enjoy — but eat less! 100 extra calories per day 10 extra pounds per year!
  • 12. Enjoy — but eat less! 100 extra calories per day 10 extra pounds per year!
  • 13. “ Your stomach shouldn’t be a waist (waste) basket.”  ~ Author Unknown Eat until “satisfied,” not “full”
  • 14. It takes about 20 minutes for stomach to tell your brain you’re full 20 minutes
  • 15. Downsize portion size The bigger the portion, the more people tend to eat
  • 16. “ You better cut the pizza in four pieces, because I’m not hungry enough to eat six.” ~Yogi Berra
  • 17. Limit foods high in sodium, added sugars, and refined grains Photo courtesy of National Cancer Institute
  • 18. Eat more nutrient- dense foods Photo courtesy of National Cancer Institute
  • 19.
  • 20. Nutrient-dense vs. not nutrient-dense
  • 21. Nutrient-dense vs. not nutrient-dense
  • 22. Nutrient-dense vs. not nutrient-dense
  • 23.
  • 24. Nutrition Facts Label doesn’t separate “added” & “naturally occurring” sugars “ Added” sugars are sugars and syrups added to foods or beverages during preparation or processing 1 teaspoon sugar = about 4g of added and/or naturally occurring sugar
  • 25. Other sugars occur “naturally” in foods like milk, fruit, and some vegetables – they aren’t the “added sugars” that are the concern
  • 26. Can you guess: Which food has ADDED sugar according to the ingredient list? A. INGREDIENTS: cultured pasteurized grade A nonfat milk, whey protein concentrate, pectin ... B. INGREDIENTS: cultured grade A reduced fat milk, apples, high-fructose corn syrup, cinnamon, nutmeg, natural flavors, pectin ...
  • 27. Can you guess: Which food has ADDED sugar according to the ingredient list? A. INGREDIENTS: cultured pasteurized grade A nonfat milk, whey protein concentrate, pectin ... B. INGREDIENTS: cultured grade A reduced fat milk, apples, high-fructose corn syrup, cinnamon, nutmeg, natural flavors, pectin ...
  • 28. Physical activity and diet important regardless of weight!
  • 29. “ My idea of exercise is a good brisk sit.” ~ Phyllis Diller
  • 30. Can you guess: How much WEEKLY physical activity should adults (age 18 and over) do for substantial health benefits? A. 2 hours and 30 minutes of moderate-intensive activity (i.e. 30 minutes, 5 times/week) B. 1 hour and 15 minutes of vigorous-intensity activity (i.e. 15 minutes, 5 times/week) C. Either A or B
  • 31. Can you guess: How much WEEKLY physical activity should adults (age 18 and over) do for substantial health benefits? A. 2 hours and 30 minutes of moderate-intensive activity (i.e. 30 minutes, 5 times/week) B. 1 hour and 15 minutes of vigorous-intensity activity (i.e. 15 minutes, 5 times/week) C. Either A or B
  • 32. Moderate aerobic activity increases breathing and heart rate somewhat
  • 33. Vigorous aerobic activity greatly increases heart rate and breathing
  • 34. Limit screen time or watch and workout
  • 35. Get active 10 minutes 3 times a day Short on time?
  • 36. You can live as if there’s no tomorrow ... … but, tomorrow will probably come …
  • 37.
  • 38.
  • 39. Fill half your plate with fruits & veggies
  • 40. Pick a variety of vegetables from each vegetable subgroup Dark-green Red & orange Beans & peas (legumes) Starchy Other
  • 41.
  • 42. The “beans and peas (legumes)” subgroup does NOT include ... Green peas Green beans
  • 43. A. Vegetable B. Protein C. Both A and B D. Neither A or B Can you guess: What type of food are “beans and peas (legumes)” considered?
  • 44. A. Vegetable B. Protein C. Both A and B D. Neither A or B Can you guess: What type of food are “beans and peas (legumes)” considered?
  • 45.
  • 46. Whole grains contain the entire grain seed or “kernel” Bran Endosperm Germ
  • 47.
  • 48. 3 ways to eat half whole grains 2 oz. 100% whole grains, 2 oz. partly whole-grain products , & 2 oz. refined grain products 3 oz. 100% whole grains & 3 oz. refined-grain products 6 oz. partly whole-grain products
  • 49. A. INGREDIENTS: wheat flour, water, high fructose corn syrup, molasses, wheat, bran ... B. INGREDIENTS: whole wheat flour, water, brown sugar ... Can you guess: Which bread is highest in WHOLE grains?
  • 50. A. INGREDIENTS: wheat flour, water, high fructose corn syrup, molasses, wheat, bran ... B. INGREDIENTS: whole wheat flour, water, brown sugar ... Can you guess: Which bread is highest in WHOLE grains?
  • 51. Switching to fat-free or low-fat (1%) milk makes a difference! Whole 2% 1% Fat-free 165 calories 125 calories 100 calories 85 calories Calories saved 40 65 80
  • 52. Can you guess: Which is more nutrient-dense? A. Fat-free and low fat (1%) milk B. Whole milk C. They are equally nutrient-dense
  • 53. Can you guess: Which is more nutrient-dense? A. Fat-free and low fat (1%) milk B. Whole milk C. They are equally nutrient-dense
  • 54.
  • 55. Can you guess: People ages 2 and older should reduce daily sodium intake to less than … A. 2,300 mg or 1,500 mg, depending on age/other individual characteristics B. 2,300 mg or 3,000 mg, depending on age/other individual characteristics
  • 56. Can you guess: People ages 2 and older should reduce daily sodium intake to less than … A. 2,300 mg or 1,500 mg, depending on age/other individual characteristics B. 2,300 mg or 3,000 mg, depending on age/other individual characteristics
  • 57.
  • 58. Can you guess: How much sodium is in a teaspoon of salt? A. 1,300 mg B. 2,300 mg C. 3,300 mg
  • 59. Can you guess: How much sodium is in a teaspoon of salt? A. 1,300 mg B. 2,300 mg C. 3,300 mg
  • 60. A. 30 mg B. 250 mg C. 470 mg Can you guess: H ow much sodium is in 1 cup of this food?
  • 61. Can you guess: H ow much sodium is in 1 cup of this food? A. 30 mg B. 250 mg C. 470 mg
  • 62.
  • 63.
  • 64. Remember … A variety of foods, in moderation, can fit into a healthy eating pattern if nutrient needs have been met without exceeding calorie limits. Regular physical activity helps maintain calorie balance.
  • 65. THE END “ The greatest wealth is health.” ~Virgil
  • 66. Extension is a Division of the Institute of Agriculture and Natural Resources at the University of Nebraska – Lincoln cooperating with the Counties and the United States Department of Agriculture. University of Nebraska – Lincoln Extension educational programs abide with the nondiscrimination policies of the University of Nebraska – Lincoln and the United States Department of Agriculture.

Editor's Notes

  1. Here is what we’ll be covering today from the Selected Consumer Messages from Choose MyPlate. Find more information, check ChooseMyPlate.gov
  2. These are two main messages under “Balancing calories.”
  3. Eating is one of life’s pleasures. Use MyPlate to plan healthy, enjoyable meals!
  4. It doesn’t take many extra calories a day to add 10 pounds a year! The good news is by reducing daily calorie intake by 100 calories, you can lose 10 pounds per year.
  5. Eat only until you are satisfied, not full. If you tend to overeat, be aware of the time of day, place and your mood while eating so you can better control the amount you eat.
  6. Slow down to slim down!
  7. Research indicates the larger the portion, the more we tend to eat. Take less. Serve on smaller plates. Use narrow vs. wide glasses. Order a smaller portion. Split with a friend. Ask for a to-go-box right away and put half the meal away so you can’t see it. Review the calorie content of foods and beverages offered and choose lower-calorie options. Calorie information may be available on menus, in a pamphlet, on food wrappers, or online.
  8. NOTE: This slide is for illustration purposes only. In real life, raw meat would not be placed next to foods that would be eaten uncooked.
  9. NOTE: This slide is for illustration purposes only. In real life, raw meat would not be placed next to foods that would be eaten uncooked.
  10. This figure illustrates the concept of nutrient-dense foods comparing a baked form of chicken with a breaded and fried form. Data from the U.S. Department of Agriculture, Agricultural Research Service, Food and Nutrient Database for Dietary Studies 4.1. http:// www.ars.usda.gov/Services/doc
  11. This slide illustrates the added calories from added sugar. Source: Based on data from the U.S. Department of Agriculture, Agricultural Research Service, Food and Nutrient Database for Dietary Studies 4.1. http:// www.ars.usda.gov/Services/doc
  12. This figure illustrates the concept of nutrient-dense foods comparing a leaner form of meat with a form containing more fat. Source: Based on data from the U.S. Department of Agriculture, Agricultural Research Service, Food and Nutrient Database for Dietary Studies 4.1. http:// www.ars.usda.gov/Services/doc
  13. Sometimes when people see the word “sugar” on the Nutrition Facts Label of a food that has “naturally occurring” sugar, such as milk, fruit, or some vegetables, they may feel they shouldn’t eat it. However, unless a person had to monitor total carbohydrate, it is the “added” sugars that are the concern of the DGA2010.
  14. Answer: B. If you are uncertain whether the sugar shown on the Nutrition Facts Label is “added” or “naturally occurring,” check the list of ingredients. Look for such words as syrup, sugar, honey, molasses, dextrin, and words ending on “ose” (such as dextrose, fructose, lactose, maltose, sucrose).
  15. Attaining a desirable weight isn’t enough to be healthy if you didn’t following a healthy diet and physical activity to attain it.
  16. NOT!
  17. Answer: C. Either option or an equivalent combination of the two options is acceptable. Aerobic activity should be performed in episodes of at least 10 minutes, and preferably, it should be spread throughout the week. For additional and more extensive health benefits, adults should increase their aerobic physical activity to 300 minutes (5 hours) a week of moderate-intensity, or 150 minutes a week of vigorous-intensity aerobic physical activity, or an equivalent combination of moderate- and vigorous-intensity activity. Additional health benefits are gained by engaging in physical activity beyond this amount. Adults also should include muscle-strengthening activities that involve all major muscle groups on 2 or more days a week.
  18. Moderate activity is aerobic activity that increases a person’s breathing and heart rate somewhat. It includes brisk walking, dancing, swimming, or bicycling on a level terrain.
  19. Examples of vigorous intensity activity that greatly increases a person’s heart rate and breathing include jogging, singles tennis, swimming continuous laps, or bicycling uphill.
  20. Are there ways you can workout while you watch TV? Peddle on an exercise bicycle? Walk on a treadmill? Etc.
  21. Walk during a break, over the noon hour, while waiting for a load of laundry to get done, after dinner, etc.
  22. Most of us will probably live a long life, but without being healthy, it may not be as enjoyable. And, our life may be accompanied by costly medical bills!
  23. Avoid being like this man!
  24. These are three main messages under “Foods to increase.”
  25. Divide the other half between a lean protein source and a whole grain.
  26. Formerly the Dietary Guidelines included an orange vegetable subgroup. In 2010, they added red foods and now refer to a red-orange subgroup, to include tomatoes, because of the tomato’s nutritive value and the extent to which it occurs in American diets. Tomatoes are high in the antioxidant lycopene. They also are a significant source of vitamin C, fiber and potassium. Examples of food from the five vegetable subgroups include: Dark-green vegetables: All fresh, frozen, and canned dark-green leafy vegetables and broccoli, cooked or raw: for example, broccoli; spinach; romaine; collard, turnip, and mustard greens. Red and orange vegetables: All fresh, frozen, and canned red and orange vegetables, cooked or raw: for example, tomatoes, red peppers, carrots, sweet potatoes, winter squash, and pumpkin. Beans and peas (legumes): All cooked beans and peas: for example, kidney beans, lentils, chickpeas, and pinto beans. Does not include green beans or green peas. (See additional comment under protein foods group.) Starchy vegetables: All fresh, frozen, and canned starchy vegetables: for example, white potatoes, corn, green peas. Other vegetables: All fresh, frozen, and canned other vegetables, cooked or raw: for example, iceberg lettuce, green beans, and onions.
  27. Green peas are in the “Starchy Vegetables” vegetable subgroup. Green beans are in the “Other Vegetables” vegetable subgroup.
  28. Answer C. Both A and B. The DGA2010 vegetable subgroup of “beans and peas (legumes)” refers to the mature forms of legumes. It includes kidney beans, pinto beans, black beans, garbanzo beans (chickpeas), lima beans, black-eyed peas, split peas, and lentils. They contain protein and other nutrients similar to seafood, meat, and poultry. Plus, they are excellent sources fiber and other nutrients which also are found in vegetables. Green peas and green (string) beans are not considered part of the “beans and peas (legumes)” subgroup.
  29. Moderate evidence shows that adults who eat more whole grains, particularly those higher in dietary fiber, have a lower body weight compared to adults who eat fewer whole grains.
  30. Whole grains include the entire grain seed, usually called the kernel. The kernel consists of three components—the bran, germ, and endosperm. If the kernel has been cracked, crushed, or flaked, then, to be called a “whole grain” a food must retain the same relative proportions of these components as they exist in the intact grain. Whole grains are consumed either as a single food (e.g., wild rice or popcorn) or as an ingredient in foods (e.g., in cereals, breads, and crackers). Some examples of whole-grain ingredients include buckwheat, bulgur, millet, oatmeal, quinoa, rolled oats, brown or wild rice, whole-grain barley, whole rye, and whole wheat.
  31. The Whole Grain Stamp, while not mandatory, is found on many products containing whole grains and is another way to help you choose whole grain products. Foods with this Stamp guarantee the product contains at least half a serving (8g) of whole grains per serving. Inside the Stamp is a declaration of the grams of whole grains per serving for the particular food.   Here is how the Whole Grains Council describes this Stamp (retrieved March 2, 2011 at http://www.wholegrainscouncil.org/whole-grain-stamp): There are two different varieties of stamp, the Basic Stamp and the 100% Stamp. - If a product bears the 100% Stamp, then all its grain ingredients are whole grains. There is a minimum requirement of 16g (16 grams) — a full serving — of whole grain per labeled serving, for products using the 100% Stamp. - If a product bears the Basic Stamp, it contains at least 8g (8 grams) — a half serving — of whole grain, but may also contain some refined grain. Even if a product contains large amounts of whole grain (23g, 37g, 41g, etc.), it will use the Basic Stamp if it also contains extra bran, germ, or refined flour.
  32. This slide shows an example of a explanatory graphic from the DGA2010 Guidelines. The actual Guideline for whole grains is “consume at least half of your grains as whole grains,” and this figure shows 3 different ways of how someone could choose to make half of their total grain intake whole grain, using bread as an example.
  33. Answer: B. a “whole grain” should be the first ingredient or the second ingredient, after water. For foods with multiple whole-grain ingredients, they should appear near the beginning of the ingredients list.
  34. Choosing fat-free or1% low-fat milk and milk products provides the same nutrients with less solid fat and thus fewer calories. Soy beverages fortified with calcium and A and D are considered part of the milk and milk products group because they are similar to milk both nutritionally and in their use in meals.
  35. Answer: A. Increase your intake of fat-free or low-fat (1%) milk and milk products, such as milk, yogurt, cheese, or fortified soy beverages. If you are drinking whole milk, gradually switch to lower fat options. If you are drinking whole milk, go to 2% and move on down to 1% low-fat or fat-free milk. Lower fat milk provides the same nutrients as higher fat milk, but is lower in calories and saturated fat while still providing essential nutrients (calcium, protein, etc.).
  36. These are two main messages under “Foods to reduce.”
  37. Answer: A. 2,300 mg or 1,500 mg, depending on age/other individual characteristics
  38. The 1500 mg recommendation applies to half the total population (ages 2+) and to the majority of adults.
  39. Answer: B. 2,300 mg
  40. Answer: C. 470 mg.
  41. NOTE: Salt is typically used in yeast breads and other bread-type products made with yeast to regulate the growth of the yeast and prevent the food from rising too rapidly. While yeast breads can be made without salt, modifications in the ingredients and recipe techniques are usually made to create a product with a satisfactory texture. As salt also adds flavor, most bread is still made with salt.
  42. Strong evidence shows children and adolescents who consume more sugar-sweetened beverages have higher body weight compared to those who drink less, and moderate evidence also supports this relationship in adults. Sugar-sweetened beverages provide excess calories and few essential nutrients to the diet and should only be consumed when nutrient needs have been met and without exceeding daily calorie limits. Reduce the intake of these beverages by: drinking fewer sugar-sweetened beverages, consuming smaller portions, substituting water, unsweetened coffee and tea, and other beverages with few or no calories.  Read the label or see new front of pack calorie information on an increasing number of beverages."