There are so many SEO tools available that it may be a headache simply to manage them. My talk at UnGagged Las Vegas 2016 looks into some of these tools as well as how you can integrate them with each other to make your SEO work life easier and more effective. Warning: some profanity within slides!

1. @alexmoss @FireCask #UnGagged16
Work Life Hacks
For an SEO
to increasing productivity
& efficiency
Alex Moss
Director
@alexmoss@firecaskmcr

2. @alexmoss @FireCask #UnGagged16
Email alex@firecask.com
Twitter @alexmoss
Facebook fb.com/alexmoss1
Instagram @alexm.uk
Linkedin AlexMoss1
Google+
WHO’S THIS BRITISH GUY?

3. @alexmoss @FireCask #UnGagged16
Director at FireCask
Award-Winning
Online Marketing Agency
Search/Social/Outreach
WordPress Development
Co-Founder of Peadig
WordPress Theme Framework
Bootstrap Integration
Mobile/SEO/Social Friendly
Also lots of plugins
WHAT DO I DO?

4. SO MANY
FUCKING
TOOLS!

5. TOOLS YOU MAY
ALREADY KNOW

6. @alexmoss @FireCask #UnGagged16
AUDITING & ANALYSIS
Screaming Frog
Advanced desktop app.
Great for advanced auditing & analysis.
Too much to explain in this talk!
SEO Tools for Excel
Techie auditing fun in Excel
Only available for WIndows
Keyword Scraper
Enter keywords into doc
Scrapes suggestions within
spreadsheet
http://bitly.com/gscrapeit

7. @alexmoss @FireCask #UnGagged16
LANDSCAPE AND COMPETITION
SEMrush
Competitor analysis
Speak to Alexandra!
SISTRIX
Domain analysis
Keyword rankings and Suggestions
Competitor Analysis

8. @alexmoss @FireCask #UnGagged16
LINKS & OUTREACH
Buzzstream
Outreach CRM
Majestic
Link Landscape Data. Biggest crawler
AHrefs
Another version of Majestic. Includes
content as well as link explorer.

9. @alexmoss @FireCask #UnGagged16
FUN WITH FLAGS SPREADSHEETS
URL Profiler
Get metrics from any list of URLs and export to CSV

10. @alexmoss @FireCask #UnGagged16
FUN WITH FLAGS SPREADSHEETS
Search Analytics for Sheets
Search Console data to Google Drive.
Store historical data beyond 90 days!

11. GIVE YOUR CURRENT TOOLS
SOME CRACK

12. @alexmoss @FireCask #UnGagged16
Google Chrome & Gmail

13. @alexmoss @FireCask #UnGagged16
Gmail Addons Make Life Easier
Undo Send Pause Inbox
Canned
Responses

14. @alexmoss @FireCask #UnGagged16
Find out who you’re emailing
View more information on a person
from their email. Links, social profiles
and other information.

15. GET
STREAKING

16. @alexmoss @FireCask #UnGagged16
Schedule emails to send
later & Snooze emails to
pop back into your inbox
See if, when and
where someone has
read your email

17. @alexmoss @FireCask #UnGagged16
Turn your inbox into a collaborative sales funnel.
Also use as an email-based project management system.
Use Mail Merge to create mass-templated emails.
SALES FUNNELS WITHIN YOUR INBOX

18. @alexmoss @FireCask #UnGagged16
WHO NEEDS MAILCHIMP?
Take canned
responses to the
next level with
Mail Merge

19. MANAGE
YOUR SHIT

20. @alexmoss @FireCask #UnGagged16
YOUR 3 NECESSARY PM TOOLS
Teamwork
Web based project management app
Desktop time management
GIT / Bitbucket
Revision control for development
Sourcetree for better GUI
Franz
IM management platform
Uses web interfaces
Reduces app clutter

21. @alexmoss @FireCask #UnGagged16
EDITORIAL & CONTENT
Trello
Use the content addon to create a content
editorial calendar.
Full blog post
Days of the Year
Every day is “something” day
Jono made it, so take it with a pinch of salt
TrackMaven Calendar
Jono didn’t make this, so is shit in comparison
Downloadable calendar for Google Cal

22. @alexmoss @FireCask #UnGagged16
USE SLACK BECAUSE SCIENCE
Integrations mean updates are
communicated automatically.
Within FireCask, all our GIT repo
commits are sent to our design-
dev channel
Statistics can be viewed within the web
interface and also sent by email digest.
Here you can see activity with heat maps
of DM’s to public messages.

23. NOW…
LET THESE TOOLS
MAKE SWEET LOVE

24. @alexmoss @FireCask #UnGagged16

25. @alexmoss @FireCask #UnGagged16
Some IFTTT Applets
There are 1000’s of IFTTT applets to help automation.
Users can’t publish applets, so you have to make them yourself.
“This” Applets
• Reddit (search, mentions,
domains)
• Twitter search (hashtags,
usernames, advanced search)
• Blog posts / RSS feeds
“That” Applets
• Twitter lists or tweets (interaction
and automation)
• Share an embedded image from
Instagram to Twitter
• Email forwarding

26. @alexmoss @FireCask #UnGagged16
Some IFTTT Applets

27. @alexmoss @FireCask #UnGagged16
HAVE A THREESOME: TOOL -> GMAIL -> SLACK
• Create IFTTT applet
to handle incoming
email
• Have it publish in
your chosen channel
• Receive an email
• Set up filter to add
label

28. @alexmoss @FireCask #UnGagged16
STORE THOSE RANKINGS
• Email ranking reports
each day
• Create an applet to take
the attachment and add
it as a worksheet to a
given spreadsheet
• Now you can use this
data elsewhere and
manipulate it as you
wish

29. @alexmoss @FireCask #UnGagged16
SLACK ALL OVER MY FACE
Slack have a large number of integrations. Free account limits
the number of integrations you can have, but each integration
can have multiple integrations within them.
• /feed subscribe [URL]
• Share an embedded image from
Instagram to Twitter
• Email forwarding
Slack have an integration directory, including categories
for marketing and analytics.

30. @alexmoss @FireCask #UnGagged16
BRAND & SOCIAL MENTIONS
• Get brand mentions from
web & social.
• Share live/daily/weekly
updates into a Slack
channel

31. @alexmoss @FireCask #UnGagged16
ANALYTICS
• Connect GA profile and
other social assets
• Get daily/weekly/monthly
updates into a Slack
channel

32. @alexmoss @FireCask #UnGagged16
LIVE CHAT
• Insert code into website
• Live chat appears in a
channel when used
• Any person who responds
will control that
conversation

33. @alexmoss @FireCask #UnGagged16
Email alex@firecask.com
Twitter @alexmoss
Facebook fb.com/alexmoss1
Instagram @alexm.uk
Linkedin AlexMoss1
Google+
Slides:
http://firecask.com/go/ungagged16/
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