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@alexmoss #SAScon
Tools & Tips to
Improve Internal
Productivity & Efficiency
Alex Moss
Director, FireCask
@alexmoss #SAScon
Director at FireCask
Award-Winning
Online Marketing Agency
Search/Social/Outreach
WordPress Development
...
@alexmoss #SAScon
We’ve worked with these lovely folks over the past year:
Token Client Logo Slide
@alexmoss #SASconImage source: https://goo.gl/RrceMP
All Companies Deal with Pollution
@alexmoss #SASconImage source:https://goo.gl/JJpklB
@alexmoss #SAScon
My Clutter is Organised - in a Laptop
@alexmoss #SASconImage source: http://goo.gl/r4Vuxg
Reading Tools for Research
@alexmoss #SAScon
Read faster…
RSS Reader Apps
I use RSS Bot for Mac
Cnet covers other apps (Windows &
Mac) now Google Rea...
@alexmoss #SAScon
Squirt in Action
@alexmoss #SAScon
Goodbye Google Reader, Hello Feedly
Feedly merges all your RSS feeds into one dashboard. Add your own RS...
@alexmoss #SAScon
Dealing with Leads
Image source: https://goo.gl/B8U76k
@alexmoss #SAScon
Recruit’em helps you find Leads
An easier way to search through Linkedin, Google+, Twitter and other
soci...
@alexmoss #SAScon
My Personal CRM…
Google Chrome & Gmail
Once Gmail is loaded, there are some handy Chrome extensions…
@alexmoss #SAScon
Use Gmail Labs to add functionality to your inbox. The 4 plugins below
help user experience and protect ...
@alexmoss #SAScon
I split inboxes into Important, Linkedin and Everything else.
Chrome extensions enhance experience and o...
@alexmoss #SAScon
Find out who you’re Emailing
View more information on a person
from their email. Links, social profiles
a...
@alexmoss #SAScon
So, Streak is AWESOME!
Schedule emails to send
later & Snooze emails to
pop back into your inbox
See if,...
@alexmoss #SAScon
So, Streak is AWESOME!
Turn your inbox into a collaborative sales funnel
Also use as an email-based proj...
@alexmoss #SAScon
Web Based CRM Platforms
Pipedrive
Web portal platform
Cheaper and better UX than
Salesforce and Basecamp...
@alexmoss #SAScon
Communication
Image source: http://goo.gl/0S7dmD
@alexmoss #SAScon
Instant Messaging
Skype
External Communication
Video Conferencing
Non-Cloud File Transfer
Slack
Internal...
@alexmoss #SAScon
Set #Channels per Project/Client,
and Set Private Groups by Topic or Internal Team
@alexmoss #SAScon
Integrations mean updates are
communicated automatically.
Within FireCask, all our GIT repo
commits are ...
@alexmoss #SAScon
Other Collaborative Tools
Firefox Hello
Free videoconferencing
No signups at all, just share URL
Sipgate...
@alexmoss #SASconhttps://twitter.com/mattcutts/status/480596115054534657
SEO Tools
@alexmoss #SAScon
Collaboration
Image source: http://goo.gl/HwmPZV
@alexmoss #SAScon
Cloud Document Management
Office 365
More privacy over data
Better desktop support
Excel handle big data b...
@alexmoss #SAScon
A Free Projection Management Tool
Google Drive
2 years ago I created a nifty Google Drive template
to he...
@alexmoss #SAScon
Google Drive Task Management
Manage Task, Time & Budgets
Conditional Formatting for Easy Reading
Use scr...
@alexmoss #SAScon
Organise projects into boards. Each board has lists which can be shared
amongst groups. You can even use...
@alexmoss #SAScon
I use it mostly for personal organisation.
Having the iOS/Android app also helps.
Holiday Checklist Boar...
@alexmoss #SAScon
All internal projects are managed within Wrike. Split into hierarchy, we can
use this for all clients, m...
@alexmoss #SAScon
Projects are split into tree view, with each project containing each task.
You can monitor and manage al...
@alexmoss #SAScon
All internal projects are managed within Wrike. Split into hierarchy, we can
use this for all clients, m...
@alexmoss #SAScon
Each folder has multiple tasks. Each task can be time tracked independently,
as well as room for uploads...
@alexmoss #SAScon
Wrike even has a nifty Chrome Extension with desktop notifications
as well as an Android & iOS app, and a...
@alexmoss #SAScon
File Transfer
Desktop App
Faster and more secure
Unlimited transfer limits
Less reliance on the cloud
We...
@alexmoss #SAScon
Other Collaborative Tools
LastPass
Manage all passwords
Share access with your team
Chrome/Android/iOS a...
@alexmoss #SAScon
Developer & Auditing Tools
Image source: http://goo.gl/AEToki
@alexmoss #SAScon
Some Quick Auditing Tools
Redirect Checker
Checks any URL path and
redirects that may occur
Sharemetric
...
@alexmoss #SAScon
LinkRisk audits Domain Authority
Uses multiple sources to show
you a domain’s link profile
Great for comp...
@alexmoss #SAScon
Outreach CRM Platforms
Find potential sites and contact
methods by domain or category
Turn outreach into...
@alexmoss #SAScon
Manage your Code Better
Sublime Text
Better than Notepad
Colour coded for filetypes
Integrations and func...
@alexmoss #SAScon
Geeky Lifehacks
IFTTT
Choose a trigger, then an action
Connect to LOTS of apps
Great for automated tasks...
@alexmoss #SAScon
OK, I’m Done! Where’s the Jägertrain?
Image source:https://goo.gl/rF1Yoz
@alexmoss #SAScon
Thank you! Any Questions?
alex@firecask.com
twitter.com/alexmoss
fb.com/alexmoss1
linkedin.com/in/alexmos...
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#SAScon 2015-tools-tips-improve-internal-productivity-efficiency

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#SAScon 2015-tools-tips-improve-internal-productivity-efficiency

  1. 1. @alexmoss #SAScon Tools & Tips to Improve Internal Productivity & Efficiency Alex Moss Director, FireCask
  2. 2. @alexmoss #SAScon Director at FireCask Award-Winning Online Marketing Agency Search/Social/Outreach WordPress Development We’re also Hiring J Co-Founder of Peadig WordPress Theme Framework Bootstrap Integration Mobile/SEO/Social Friendly Also lots of plugins Who am I?
  3. 3. @alexmoss #SAScon We’ve worked with these lovely folks over the past year: Token Client Logo Slide
  4. 4. @alexmoss #SASconImage source: https://goo.gl/RrceMP All Companies Deal with Pollution
  5. 5. @alexmoss #SASconImage source:https://goo.gl/JJpklB
  6. 6. @alexmoss #SAScon My Clutter is Organised - in a Laptop
  7. 7. @alexmoss #SASconImage source: http://goo.gl/r4Vuxg Reading Tools for Research
  8. 8. @alexmoss #SAScon Read faster… RSS Reader Apps I use RSS Bot for Mac Cnet covers other apps (Windows & Mac) now Google Reader is dead. Squirt.io Parses any URL and shows you content one word at a time. Reading faster works
  9. 9. @alexmoss #SAScon Squirt in Action
  10. 10. @alexmoss #SAScon Goodbye Google Reader, Hello Feedly Feedly merges all your RSS feeds into one dashboard. Add your own RSS by URL, and also discover new feeds by subject. Alternatively, use Google Drive with ImportFeed functions to pull into a doc.
  11. 11. @alexmoss #SAScon Dealing with Leads Image source: https://goo.gl/B8U76k
  12. 12. @alexmoss #SAScon Recruit’em helps you find Leads An easier way to search through Linkedin, Google+, Twitter and other social networks to find the connection you want.
  13. 13. @alexmoss #SAScon My Personal CRM… Google Chrome & Gmail Once Gmail is loaded, there are some handy Chrome extensions…
  14. 14. @alexmoss #SAScon Use Gmail Labs to add functionality to your inbox. The 4 plugins below help user experience and protect you from mistakes…
  15. 15. @alexmoss #SAScon I split inboxes into Important, Linkedin and Everything else. Chrome extensions enhance experience and organisation. My Inbox is Busy, but Organised Send text messages directly from your inbox. To-do lists with Gmail integration. Apps for iOS and Android available.
  16. 16. @alexmoss #SAScon Find out who you’re Emailing View more information on a person from their email. Links, social profiles and other information.
  17. 17. @alexmoss #SAScon So, Streak is AWESOME! Schedule emails to send later & Snooze emails to pop back into your inbox See if, when and where someone has read your email
  18. 18. @alexmoss #SAScon So, Streak is AWESOME! Turn your inbox into a collaborative sales funnel Also use as an email-based project management system Use Mail Merge to create mass-templated emails
  19. 19. @alexmoss #SAScon Web Based CRM Platforms Pipedrive Web portal platform Cheaper and better UX than Salesforce and Basecamp Wrike Better than Pipedrive,… More on this later
  20. 20. @alexmoss #SAScon Communication Image source: http://goo.gl/0S7dmD
  21. 21. @alexmoss #SAScon Instant Messaging Skype External Communication Video Conferencing Non-Cloud File Transfer Slack Internal or Team Platform Channels per Project/Client Better Search/Archiving more stuff…
  22. 22. @alexmoss #SAScon Set #Channels per Project/Client, and Set Private Groups by Topic or Internal Team
  23. 23. @alexmoss #SAScon Integrations mean updates are communicated automatically. Within FireCask, all our GIT repo commits are sent to our design- dev channel Statistics can be viewed within the web interface and also sent by email digest. Here you can see activity with heat maps of DM’s to public messages. More reading: http://goo.gl/OLpjcX
  24. 24. @alexmoss #SAScon Other Collaborative Tools Firefox Hello Free videoconferencing No signups at all, just share URL Sipgate UK landline VoIP for free Connect to your smartphone either with call settings or an app Powwownow Free conference calling Use 0844 number with PIN
  25. 25. @alexmoss #SASconhttps://twitter.com/mattcutts/status/480596115054534657 SEO Tools
  26. 26. @alexmoss #SAScon Collaboration Image source: http://goo.gl/HwmPZV
  27. 27. @alexmoss #SAScon Cloud Document Management Office 365 More privacy over data Better desktop support Excel handle big data better Google Drive Better collaborative tools Wider community Cheaper
  28. 28. @alexmoss #SAScon A Free Projection Management Tool Google Drive 2 years ago I created a nifty Google Drive template to help myself organise all client projects. I even shared it within a long post I wrote for Moz.
  29. 29. @alexmoss #SAScon Google Drive Task Management Manage Task, Time & Budgets Conditional Formatting for Easy Reading Use scripts to trigger email alerts when allocated time is close
  30. 30. @alexmoss #SAScon Organise projects into boards. Each board has lists which can be shared amongst groups. You can even use as an editorial calendar.
  31. 31. @alexmoss #SAScon I use it mostly for personal organisation. Having the iOS/Android app also helps. Holiday Checklist Board: https://trello.com/b/Dm1kNYbP
  32. 32. @alexmoss #SAScon All internal projects are managed within Wrike. Split into hierarchy, we can use this for all clients, miscellaneous projects and even as a CRM. http://firecask.com/go/wrike/
  33. 33. @alexmoss #SAScon Projects are split into tree view, with each project containing each task. You can monitor and manage all tasks within your own dashboard. http://firecask.com/go/wrike/
  34. 34. @alexmoss #SAScon All internal projects are managed within Wrike. Split into hierarchy, we can use this for all clients, miscellaneous projects and even as a CRM. http://firecask.com/go/wrike/
  35. 35. @alexmoss #SAScon Each folder has multiple tasks. Each task can be time tracked independently, as well as room for uploads, WYSIWYG text editing and commenting. http://firecask.com/go/wrike/
  36. 36. @alexmoss #SAScon Wrike even has a nifty Chrome Extension with desktop notifications as well as an Android & iOS app, and a LOT of other integrations http://firecask.com/go/wrike/
  37. 37. @alexmoss #SAScon File Transfer Desktop App Faster and more secure Unlimited transfer limits Less reliance on the cloud Web Interface No account needed Send files up to 2GB Email confirmations
  38. 38. @alexmoss #SAScon Other Collaborative Tools LastPass Manage all passwords Share access with your team Chrome/Android/iOS apps Evernote Write formatted notes with rich content to share amongst your team Chrome/Android/iOS apps Skitch Great to take screenshots and annotate them. Syncs with Evernote.
  39. 39. @alexmoss #SAScon Developer & Auditing Tools Image source: http://goo.gl/AEToki
  40. 40. @alexmoss #SAScon Some Quick Auditing Tools Redirect Checker Checks any URL path and redirects that may occur Sharemetric View the number of shares from a bunch of social networks Screaming Frog No explanation needed J
  41. 41. @alexmoss #SAScon LinkRisk audits Domain Authority Uses multiple sources to show you a domain’s link profile Great for competitor analysis but better to manage multiple client domains to clean up…
  42. 42. @alexmoss #SAScon Outreach CRM Platforms Find potential sites and contact methods by domain or category Turn outreach into a CRM to monitor contact, make notes and find related sites Does everything BuzzStream does, plus the slide before, plus: •  Automatically finds new/lost links every day •  Easily manage disavow lists and submissions
  43. 43. @alexmoss #SAScon Manage your Code Better Sublime Text Better than Notepad Colour coded for filetypes Integrations and functions Bitbucket GIT is a must for any developer Bitbucket provides repo’s for free Paid alternative: Github SourceTree Windows/Mac GIT management app to connect your PC to the repo
  44. 44. @alexmoss #SAScon Geeky Lifehacks IFTTT Choose a trigger, then an action Connect to LOTS of apps Great for automated tasks Builtwith Find out information about how a site is built AccuRanker There are many rank trackers, but this has been great for FireCask http://firecask.com/go/accuranker/
  45. 45. @alexmoss #SAScon OK, I’m Done! Where’s the Jägertrain? Image source:https://goo.gl/rF1Yoz
  46. 46. @alexmoss #SAScon Thank you! Any Questions? alex@firecask.com twitter.com/alexmoss fb.com/alexmoss1 linkedin.com/in/alexmoss1 Slides: firecask.com/go/SAScon2015

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