The document summarizes a learning week project called "LW GRAPHIA" that aimed to provide cultural stimulation for disadvantaged students near Malpensa, Italy. The project involved taking students to an agriturismo resort in Marche Region for workshops in printing, serigraphy, and visits to important cultural sites and natural landscapes. Students learned about ancient printing techniques and experienced implicit and unconventional communication through art and nature. The week-long program was organized by Stefania Serafini for her students, and was later expanded to a new project for disabled students based on its success despite limited advertising.
Uneak White's Personal Brand Exploration Presentation
Interview simona serafini graphia
1. Learning Week: “LW GRAPHIA” Communication, arts & crafts Residential training Interviewee Simona Serafini
2. THE MAIN GOAL: Try to provide cultural stimuli for disadvantaged students (Malpensa surroundings) by discovering the sense of communication Concretely … Go at the heart of communication techniques discovering the first tools for press Discover implicit channels of communications (art) Discover meanings in natural landscapes
3. THE PROJECT One week immersion in a rural resort (agriturismo) in Marche Region, supplied with laboratories for press, serigraphy, etc… + visits to important Cultural sites (Gradara – famous for being the setting of Paolo e Francesca’s love story in Dante’s Divina Commedia, SassoCorvaro) and remarkable natural landscapes such as “GrottediFrasassi” Students got into contact with ancient press techniques going at the roots of communication and experienced implicit (nature) and unconventional (art) ways of communicating. 13 students fo the first edition, 22 students for the second edition ( students attending the third year of a course for shop assistant ) THE PROCESS The whole project was defined and managed by StefaniaSerafini (school director of ASLAM) and targeted for her students. Evaluation: basic questionnaires provided to students at the end of the experience (Entertraining) + qualitative evaluation through story telling
4.
5. FUTURE DEVELOPMENTS Despite no advertising campaignwasdedicatedto the project (Itwasonlydirectedtointernalstudents) the idea circulated and was at the basisof a new project designedby a schooldealingwithdeseabledstudents.
