13. Problems.
1. Producing a ‘Culture Book’ is time consuming.
2. Company cultures evolve, not stagnant.
3. Maintaining corporate culture is too much of a top-
down approach.
14. Solution.
1. LinkedIn offers a platform to companies to produce a
special ‘Culture Book’
2. An aggregation of profiles, events, insights, and
special custom data entry sections.
3. Provided for a fee or for large HMS engagements.
4. Printed or digitally produced and archived.
24. Teach Develop Share
Create the Allow individual Promote your culture
foundation of the employees to add both internally and
corporate culture their personality over externally
and values time
A yearbook is periodic event to
honor, learn, and grow
25. Grow Added Increase
Members Data Value
Increase enterprise Profile completeness LinkedIn is a broader
member engagement and company insight enterprise tool
The benefits to LinkedIn go beyond
goodwill
26. Value & Talent & Brand &
Mission Culture Hiring
Define, strengthen Relationships and Promote positive work-
and reinforce personality matters life and values
The benefits to companies goes
deeper than company moral
For us, fundamentally changing the way the world works begins with our mission statement: To connect the world’s professionals to make them more productive and successful. And by far and away the most important word in this mission is professional. This is our exclusive area of focus. There are only a handful of companies that can connect 100s of millions if not billions of people around the world in milliseconds and LinkedIn is the only one of those companies with an exclusive focus on professionals. And that continues to serve our members and customers well.
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For us, fundamentally changing the way the world works begins with our mission statement: To connect the world’s professionals to make them more productive and successful. And by far and away the most important word in this mission is professional. This is our exclusive area of focus. There are only a handful of companies that can connect 100s of millions if not billions of people around the world in milliseconds and LinkedIn is the only one of those companies with an exclusive focus on professionals. And that continues to serve our members and customers well.
This is a case of changing the way the world works.Spencer Stuart is a top global executive search firm.The past 2-3 years we have been working with those organizations like Spencer Stuart that are astute enough to embrace a partnership wherein they focus on providing exceptional professional services and we provide fresh and relevant profile data. The email here from Spencer Stuart to everyone in their database is one of the most telling signs that we’re at the tipping point of being the professional profile of record and eliminating the need for the resume. For context, we’re allowing the top 5 exec search companies including Spender Stuart to collect profiles via Sign In With LinkedIn, and to stay up-to-date with those profiles so long as the member hasn’t revoked their access.
For us, fundamentally changing the way the world works begins with our mission statement: To connect the world’s professionals to make them more productive and successful. And by far and away the most important word in this mission is professional. This is our exclusive area of focus. There are only a handful of companies that can connect 100s of millions if not billions of people around the world in milliseconds and LinkedIn is the only one of those companies with an exclusive focus on professionals. And that continues to serve our members and customers well.
For us, fundamentally changing the way the world works begins with our mission statement: To connect the world’s professionals to make them more productive and successful. And by far and away the most important word in this mission is professional. This is our exclusive area of focus. There are only a handful of companies that can connect 100s of millions if not billions of people around the world in milliseconds and LinkedIn is the only one of those companies with an exclusive focus on professionals. And that continues to serve our members and customers well.
For us, fundamentally changing the way the world works begins with our mission statement: To connect the world’s professionals to make them more productive and successful. And by far and away the most important word in this mission is professional. This is our exclusive area of focus. There are only a handful of companies that can connect 100s of millions if not billions of people around the world in milliseconds and LinkedIn is the only one of those companies with an exclusive focus on professionals. And that continues to serve our members and customers well.
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For us, fundamentally changing the way the world works begins with our mission statement: To connect the world’s professionals to make them more productive and successful. And by far and away the most important word in this mission is professional. This is our exclusive area of focus. There are only a handful of companies that can connect 100s of millions if not billions of people around the world in milliseconds and LinkedIn is the only one of those companies with an exclusive focus on professionals. And that continues to serve our members and customers well.
This mission statement manifests in our member value proposition and is the core focus for LinkedIn And the value we deliver to our members is 3 fold Identity: Maintaining their professional profile of record and networking with other professionalsInsights: finding insights to be better at what you doEverywhere: Working where ever you workAnd this is what keeps our members coming back every day.I will explain what LI brings to members that allows us to bring these amazing data assets.We develop products across three dimensions to deliver value to our members: 1.Professional Identity, which helps professionals connect, find, and be found;LinkedIn is the most powerful, professionally-oriented search engine on the planet. In becoming a member, you are carving out a piece of digital real estate and creating your professional profile of record. When you need to find someone, connect with someone, do a business deal or tap professional knowledge, LinkedIn is the place to go. 2.Insights, which help people get the information and knowledge they need to be great at what they do; A fire hose of unique and valuable information, knowledge, data and insight flow through the LinkedIn network as a result of our members connecting and sharing.Our job is to build products that derive information and insights from that data for our members to help them be better at what they do every day. Examples of some of these products are LI Today, Groups, Homepage, Signal3.And Everywhere, which ensures that our platform works wherever our members work, regardless of where they are, on the Web or off. We live in an age where we can no longer expect our members to be tethered to their desks. We live in a mobile, ubiquitous computer age. LinkedIn is focused on providing members with access to their professional identity and insights wherever they may be -- whether it is on and off the desktop or on and off LinkedIn.com. We know our members will still visit other sites, and we want to continue to scale our API offerings to provide value to our members no matter where they are.
This mission statement manifests in our member value proposition and is the core focus for LinkedIn And the value we deliver to our members is 3 fold Identity: Maintaining their professional profile of record and networking with other professionalsInsights: finding insights to be better at what you doEverywhere: Working where ever you workAnd this is what keeps our members coming back every day.I will explain what LI brings to members that allows us to bring these amazing data assets.We develop products across three dimensions to deliver value to our members: 1.Professional Identity, which helps professionals connect, find, and be found;LinkedIn is the most powerful, professionally-oriented search engine on the planet. In becoming a member, you are carving out a piece of digital real estate and creating your professional profile of record. When you need to find someone, connect with someone, do a business deal or tap professional knowledge, LinkedIn is the place to go. 2.Insights, which help people get the information and knowledge they need to be great at what they do; A fire hose of unique and valuable information, knowledge, data and insight flow through the LinkedIn network as a result of our members connecting and sharing.Our job is to build products that derive information and insights from that data for our members to help them be better at what they do every day. Examples of some of these products are LI Today, Groups, Homepage, Signal3.And Everywhere, which ensures that our platform works wherever our members work, regardless of where they are, on the Web or off. We live in an age where we can no longer expect our members to be tethered to their desks. We live in a mobile, ubiquitous computer age. LinkedIn is focused on providing members with access to their professional identity and insights wherever they may be -- whether it is on and off the desktop or on and off LinkedIn.com. We know our members will still visit other sites, and we want to continue to scale our API offerings to provide value to our members no matter where they are.
This mission statement manifests in our member value proposition and is the core focus for LinkedIn And the value we deliver to our members is 3 fold Identity: Maintaining their professional profile of record and networking with other professionalsInsights: finding insights to be better at what you doEverywhere: Working where ever you workAnd this is what keeps our members coming back every day.I will explain what LI brings to members that allows us to bring these amazing data assets.We develop products across three dimensions to deliver value to our members: 1.Professional Identity, which helps professionals connect, find, and be found;LinkedIn is the most powerful, professionally-oriented search engine on the planet. In becoming a member, you are carving out a piece of digital real estate and creating your professional profile of record. When you need to find someone, connect with someone, do a business deal or tap professional knowledge, LinkedIn is the place to go. 2.Insights, which help people get the information and knowledge they need to be great at what they do; A fire hose of unique and valuable information, knowledge, data and insight flow through the LinkedIn network as a result of our members connecting and sharing.Our job is to build products that derive information and insights from that data for our members to help them be better at what they do every day. Examples of some of these products are LI Today, Groups, Homepage, Signal3.And Everywhere, which ensures that our platform works wherever our members work, regardless of where they are, on the Web or off. We live in an age where we can no longer expect our members to be tethered to their desks. We live in a mobile, ubiquitous computer age. LinkedIn is focused on providing members with access to their professional identity and insights wherever they may be -- whether it is on and off the desktop or on and off LinkedIn.com. We know our members will still visit other sites, and we want to continue to scale our API offerings to provide value to our members no matter where they are.
For us, fundamentally changing the way the world works begins with our mission statement: To connect the world’s professionals to make them more productive and successful. And by far and away the most important word in this mission is professional. This is our exclusive area of focus. There are only a handful of companies that can connect 100s of millions if not billions of people around the world in milliseconds and LinkedIn is the only one of those companies with an exclusive focus on professionals. And that continues to serve our members and customers well.
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When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960's, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions. Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: "Stay Hungry. Stay Foolish." It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you. Stay Hungry. Stay Foolish. Thank you all very much.
