Dismantling website When you type SEO for Clients what happens? How does it give you a page that contains my stupid pic and not so stupid PPT? 06/08/09

Own domain Vs third-party Hubpages Squidoo Blogspot (You can have your domain here) Wordpress.com etc Secret: Big advantage of third party pages. 06/08/09

Hubpages

Squidoo

Blogspot (You can have your domain here)

Wordpress.com etc

Secret: Big advantage of third party pages.

5 Sweet Devils Choose a domain name Choose a registrar Choose a Name servers Choose a Hosting server Get a File transfer software (FTP client, FileZilla) 06/08/09

Choose a domain name

Choose a registrar

Choose a Name servers

Choose a Hosting server

Get a File transfer software (FTP client, FileZilla)

1) Choosing a domain name Think of a domain name that is Good (Will give you the points to think in next slides) Example.com (com is known as Top level domain or TLD, actual address is example.com.) Read left to right, . controls .com, .com controls example.com, example.com controls subdomain.example.com and so on …. 06/08/09

Think of a domain name that is Good (Will give you the points to think in next slides)

Example.com (com is known as Top level domain or TLD, actual address is example.com.)

Read left to right, . controls .com, .com controls example.com, example.com controls subdomain.example.com and so on ….

2) Domain Registrar 06/08/09

2) Domain Registrar

2) Lets choose registrars ICANN is top boss (non-profit org) A domain name registrar is a company, accredited by the Internet Corporation for Assigned Names and Numbers (ICANN) or by a national ccTLD authority, to register Internet domain names. (Read Wikipedia) Cost $3 - $20+ ($10 for .com is ok, for other TLDs, different) Lets go for godaddy.com 06/08/09

ICANN is top boss (non-profit org)

A domain name registrar is a company, accredited by the Internet Corporation for Assigned Names and Numbers (ICANN) or by a national ccTLD authority, to register Internet domain names. (Read Wikipedia)

Cost $3 - $20+ ($10 for .com is ok, for other TLDs, different)

Lets go for godaddy.com

Godaddy 06/08/09 Register at Go daddy – Get your username and password Login with your username and password Search and see if it available Without buying other things just buy the domain by click next and next .. They will give you a control panel, update whois address etc

Register at Go daddy – Get your username and password

Login with your username and password

Search and see if it available

Without buying other things just buy the domain by click next and next ..

They will give you a control panel, update whois address etc

Godaddy management 06/08/09 Note: Very powerful section, don’t share with anyone. You control it.

Godaddy management 06/08/09

3) Name servers 06/08/09

3) Name servers

Name Servers In simpler terms, changing the Nice domain names to number (IP) Two name server changes: At registrar level that tells the world who will decide (DNS) the IP of the domain At name server (DNS) that defines the IP of the domain. 06/08/09

In simpler terms, changing the Nice domain names to number (IP)

Two name server changes:

At registrar level that tells the world who will decide (DNS) the IP of the domain

At name server (DNS) that defines the IP of the domain.

At registrar level 06/08/09

At registrar level 06/08/09

At AsmallOrange Level 06/08/09

IP (Hmmmm…..) (In simper terms) Each computer gets an identity on web, big hosting companies buy these IPs. On Internet if someone says 212.222.212.121 (It will lead to a computer that has this IP address) When you connect to the internet you get an identity – Terrorist are caught like this. 06/08/09

(In simper terms) Each computer gets an identity on web, big hosting companies buy these IPs.

On Internet if someone says 212.222.212.121 (It will lead to a computer that has this IP address)

When you connect to the internet you get an identity – Terrorist are caught like this.

Hosting Web server (Someone who is listening when you say http://www.SEOforClients.com ) … It is listen at a port 80 (default). So http://www.SEOforClients.com:80 is same. HTTPs at 443. Let’s simplify it. 06/08/09

Web server (Someone who is listening when you say http://www.SEOforClients.com ) … It is listen at a port 80 (default). So http://www.SEOforClients.com:80 is same. HTTPs at 443.

Let’s simplify it.

06/08/09 You buy space and data transfer here

File transfer to your hosting folder 06/08/09

Important points while choosing a domain name 06/08/09

Important points

while choosing a domain name

1) Phone test SEOforclients or SEO4clients (numeric) Avoiding hyphens Creativity Vs Simplicity Brand name 06/08/09

SEOforclients or SEO4clients (numeric)

Avoiding hyphens

Creativity Vs Simplicity

Brand name

2) Bill board test scan-ability Associative theory of memory Redirection helps here. 06/08/09

scan-ability

Associative theory of memory

Redirection helps here.

3) Viral effect test (Remarkable) Almost9months.com TooManyBalls.BlogSpot.com WhyDidTheKitchedCrossTheRoad.com MPkaCV.com 06/08/09

Almost9months.com

TooManyBalls.BlogSpot.com

WhyDidTheKitchedCrossTheRoad.com

MPkaCV.com

4) Easy to remember test GoodMorningBible.com BibleGateWay.com 06/08/09

GoodMorningBible.com

BibleGateWay.com

5) Your name, get it right - StXaviersCollegeCalcutta.com and StXaviersCalcutta.com and StXaviersKolkata.com (2 available, one bought by domain sellers Airtel.com goes to vodafone.es Competitors are looking at you. 06/08/09

- StXaviersCollegeCalcutta.com and StXaviersCalcutta.com and StXaviersKolkata.com (2 available, one bought by domain sellers

Airtel.com goes to vodafone.es

Competitors are looking at you.

6) Topic based SEOforClients.com SEObook.com Mortgage.com 06/08/09

SEOforClients.com

SEObook.com

Mortgage.com

7) Brand Keep the center brand website and have other websites that support your topical products. Not mini sites ok. 06/08/09

Keep the center brand website and have other websites that support your topical products. Not mini sites ok.

8) .org, .in, .us etc, get it Big business should reserve some important domains as soon as it comes, like .mobi, .org, .in, .uk etc 06/08/09

Big business should reserve some important domains as soon as it comes, like .mobi, .org, .in, .uk etc

Lets choose a registrar Just check the reputation in the market For big business choose premium registrars … People say other create problem Bigger issues (Not covering), (Ask for WMW discussion from me) 06/08/09

Just check the reputation in the market

For big business choose premium registrars … People say other create problem

Bigger issues (Not covering), (Ask for WMW discussion from me)

Lets choose a hosting partner Bandwidth Space Price Support Downtime Speed Location Cpanel Backup 06/08/09

Bandwidth

Space

Price

Support

Downtime

Speed

Location

Cpanel

Backup

Cpanel 06/08/09

Summary of the class Third party pages or own domain Dismantling website (Domain, registrar, name server, hosting, ftp client) Choosing domain name, hosting Exercise: Think of a domain name for your interest, we will book it next week. Lets create a page on hubpages, squidoo, blogspot, wordpress.com – And see how it ranks 06/08/09

Third party pages or own domain

Dismantling website (Domain, registrar, name server, hosting, ftp client)

Choosing domain name, hosting

Exercise:

Think of a domain name for your interest, we will book it next week.

Lets create a page on hubpages, squidoo, blogspot, wordpress.com – And see how it ranks

Next class Signs of success for a website How businesses are different and needs different strategies? 06/08/09

Signs of success for a website

How businesses are different and needs different strategies?

Thanks for data/image pluggd.in verveconsultants.com atomthought.com 06/08/09

pluggd.in

verveconsultants.com

atomthought.com