Class1 B - Dismantleing website to its components

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We discussed about third party pages vs having your own domain. Various parts of your website like domain, hosting, registrars, name servers etc. It was a little technical for people who were new to web and websites.

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Class1 B - Dismantleing website to its components

  1. 1. Dismantling website When you type SEO for Clients what happens? How does it give you a page that contains my stupid pic and not so stupid PPT? 06/08/09
  2. 2. Own domain Vs third-party <ul><li>Hubpages </li></ul><ul><li>Squidoo </li></ul><ul><li>Blogspot (You can have your domain here) </li></ul><ul><li>Wordpress.com etc </li></ul><ul><li>Secret: Big advantage of third party pages. </li></ul>06/08/09
  3. 3. 5 Sweet Devils <ul><li>Choose a domain name </li></ul><ul><li>Choose a registrar </li></ul><ul><li>Choose a Name servers </li></ul><ul><li>Choose a Hosting server </li></ul><ul><li>Get a File transfer software (FTP client, FileZilla) </li></ul>06/08/09
  4. 4. 1) Choosing a domain name <ul><li>Think of a domain name that is Good (Will give you the points to think in next slides) </li></ul><ul><li>Example.com (com is known as Top level domain or TLD, actual address is example.com.) </li></ul><ul><li>Read left to right, . controls .com, .com controls example.com, example.com controls subdomain.example.com and so on …. </li></ul>06/08/09
  5. 5. <ul><li>2) Domain Registrar </li></ul>06/08/09
  6. 6. 2) Lets choose registrars <ul><li>ICANN is top boss (non-profit org) </li></ul><ul><li>A domain name registrar is a company, accredited by the Internet Corporation for Assigned Names and Numbers (ICANN) or by a national ccTLD authority, to register Internet domain names. (Read Wikipedia) </li></ul><ul><li>Cost $3 - $20+ ($10 for .com is ok, for other TLDs, different) </li></ul><ul><li>Lets go for godaddy.com </li></ul>06/08/09
  7. 7. Godaddy 06/08/09 <ul><li>Register at Go daddy – Get your username and password </li></ul><ul><li>Login with your username and password </li></ul><ul><li>Search and see if it available </li></ul><ul><li>Without buying other things just buy the domain by click next and next .. </li></ul><ul><li>They will give you a control panel, update whois address etc </li></ul>
  8. 8. Godaddy management 06/08/09 Note: Very powerful section, don’t share with anyone. You control it.
  9. 9. Godaddy management 06/08/09
  10. 10. <ul><li>3) Name servers </li></ul>06/08/09
  11. 11. Name Servers <ul><li>In simpler terms, changing the Nice domain names to number (IP) </li></ul><ul><li>Two name server changes: </li></ul><ul><ul><li>At registrar level that tells the world who will decide (DNS) the IP of the domain </li></ul></ul><ul><ul><li>At name server (DNS) that defines the IP of the domain. </li></ul></ul>06/08/09
  12. 12. At registrar level 06/08/09
  13. 13. At registrar level 06/08/09
  14. 14. At AsmallOrange Level 06/08/09
  15. 15. IP (Hmmmm…..) <ul><li>(In simper terms) Each computer gets an identity on web, big hosting companies buy these IPs. </li></ul><ul><li>On Internet if someone says 212.222.212.121 (It will lead to a computer that has this IP address) </li></ul><ul><li>When you connect to the internet you get an identity – Terrorist are caught like this. </li></ul>06/08/09
  16. 16. Hosting <ul><li>Web server (Someone who is listening when you say http://www.SEOforClients.com ) … It is listen at a port 80 (default). So http://www.SEOforClients.com:80 is same. HTTPs at 443. </li></ul><ul><li>Let’s simplify it. </li></ul>06/08/09
  17. 17. 06/08/09 You buy space and data transfer here
  18. 18. File transfer to your hosting folder 06/08/09
  19. 19. <ul><li>Important points </li></ul><ul><li>while choosing a domain name </li></ul>06/08/09
  20. 20. 1) Phone test <ul><li>SEOforclients or SEO4clients (numeric) </li></ul><ul><li>Avoiding hyphens </li></ul><ul><li>Creativity Vs Simplicity </li></ul><ul><li>Brand name </li></ul>06/08/09
  21. 21. 2) Bill board test <ul><li>scan-ability </li></ul><ul><li>Associative theory of memory </li></ul><ul><li>Redirection helps here. </li></ul>06/08/09
  22. 22. 3) Viral effect test (Remarkable) <ul><li>Almost9months.com </li></ul><ul><li>TooManyBalls.BlogSpot.com </li></ul><ul><li>WhyDidTheKitchedCrossTheRoad.com </li></ul><ul><li>MPkaCV.com </li></ul>06/08/09
  23. 23. 4) Easy to remember test <ul><li>GoodMorningBible.com </li></ul><ul><li>BibleGateWay.com </li></ul>06/08/09
  24. 24. 5) Your name, get it right <ul><li>- StXaviersCollegeCalcutta.com and StXaviersCalcutta.com and StXaviersKolkata.com (2 available, one bought by domain sellers </li></ul><ul><li>Airtel.com goes to vodafone.es </li></ul><ul><li>Competitors are looking at you. </li></ul>06/08/09
  25. 25. 6) Topic based <ul><li>SEOforClients.com </li></ul><ul><li>SEObook.com </li></ul><ul><li>Mortgage.com </li></ul>06/08/09
  26. 26. 7) Brand <ul><li>Keep the center brand website and have other websites that support your topical products. Not mini sites ok. </li></ul>06/08/09
  27. 27. 8) .org, .in, .us etc, get it <ul><li>Big business should reserve some important domains as soon as it comes, like .mobi, .org, .in, .uk etc </li></ul>06/08/09
  28. 28. Lets choose a registrar <ul><li>Just check the reputation in the market </li></ul><ul><li>For big business choose premium registrars … People say other create problem </li></ul><ul><li>Bigger issues (Not covering), (Ask for WMW discussion from me) </li></ul>06/08/09
  29. 29. Lets choose a hosting partner <ul><li>Bandwidth </li></ul><ul><li>Space </li></ul><ul><li>Price </li></ul><ul><li>Support </li></ul><ul><li>Downtime </li></ul><ul><li>Speed </li></ul><ul><li>Location </li></ul><ul><li>Cpanel </li></ul><ul><li>Backup </li></ul>06/08/09
  30. 30. Cpanel 06/08/09
  31. 31. Summary of the class <ul><li>Third party pages or own domain </li></ul><ul><li>Dismantling website (Domain, registrar, name server, hosting, ftp client) </li></ul><ul><li>Choosing domain name, hosting </li></ul><ul><li>Exercise: </li></ul><ul><li>Think of a domain name for your interest, we will book it next week. </li></ul><ul><li>Lets create a page on hubpages, squidoo, blogspot, wordpress.com – And see how it ranks </li></ul>06/08/09
  32. 32. Next class <ul><li>Signs of success for a website </li></ul><ul><li>How businesses are different and needs different strategies? </li></ul>06/08/09
  33. 33. Thanks for data/image <ul><li>pluggd.in </li></ul><ul><li>verveconsultants.com </li></ul><ul><li>atomthought.com </li></ul>06/08/09

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