Product Improvements

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Product Improvements

  1. 1. Presenting Product Improvements Aiden Yeh Wenzao Ursuline University
  2. 2. Product Development • The creation of products with new or different characteristics that offer new or additional benefits to the customer. • Product development may involve modification of an existing product or its presentation, or formulation of an entirely new product that satisfies a newly defined customer want or market niche. Read more: http://www.businessdictionary.com/definition/product-development.html#ixzz2mCA
  3. 3. Source: http://bit.ly/18RgPTs
  4. 4. • A good, idea, method, information, object or service created as a result of a process and serves a need or satisfies a want. • It has a combination of tangible and intangible attributes ( benefits, features, functions, uses) that a seller offers a buyer for purchase. • For example a seller of a toothbrush not only offers the physical product but also the idea that the consumer will be improving the health of their teeth. Read more: http://www.businessdictionary.com/definition/product.html#ixzz2mCBDjOyl Graphic source: http://blog.moveableonline.com/assets/2013/03/new-product-development-process.jpg
  5. 5. Consumers http://www.smeworld.org/userfiles/Latika(2).jpg
  6. 6. http://www.designsojourn.com/wp-content/uploads/2013/02/130121.showrooming-500x370.jpg Consumers today
  7. 7. http://www.dineshbakshi.com/as-a-level-business-studies/marketing-management/102-revision-notes/1242-4cs-of-marketing http://3.bp.blogspot.com/-ribieks32EY/UPxkkdxE5aI/AAAAAAAABl0/ebMamttF-XU/s1600/4Ps-4Cs-Marketing-Shift.JPG 4Ps & 4Cs of Marketing
  8. 8. What improvements do you see?
  9. 9. What improvements do you see?
  10. 10. Improving products= product quality
  11. 11. Group Task • Think of a product that needs improvement • Discuss what needs improvement and why? • Google a photo of the original product and show which aspect of the product that you will improve • Using your smartphone or tablet, design (draw) your improved product • Present your product improvements in class

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