PPC Super Affiliate Strategies That Every Affiliate MUST Know Amit Mehta CEO & Co-Founder Performance Marketing Worldwide

In Search of an Opportunity Took six months before I “discovered” PPC affiliate marketing through Google Cash Method I failed at 16 Google campaigns before I succeeded My Home Office

Took six months before I “discovered” PPC affiliate marketing through Google Cash Method

I failed at 16 Google campaigns before I succeeded

PPC Success is an Uphill Battle in the Beginning – Sisyphus Effect Profit: 1 st 7 months: $0 8 th month: $2,000 9 th month: $10,000  SISYPHUS EFFECT TIPPING POINT SNOW-BALL EFFECT

Profit:

1 st 7 months: $0

8 th month: $2,000

9 th month: $10,000 

Going Deep vs. Going Wide

PROBLEM Too Narrow Focus on Competitive Keywords Missing Out on Most Traffic Here's How Most Affiliates Do Keyword Research This is a Deep Keyword List Going Deep

PROBLEM

Too Narrow Focus on Competitive Keywords

Missing Out on Most Traffic

Super Affiliates ALWAYS Go Wide Before They Go Deep Here's How a Super Affiliate Does Keyword Research in this Market This is a Broad Keyword Going Wide List

How and When to Go Wide and Deep Use Wordtracker, Keycompete, Sypfu, Wikipedia to build a broad Keyword List Go Wide and Launch campaign for your broad keyword list on …. Send traffic to targeted landing pages Go Deep: Use Google keywords tool and Wordtracker to go deep on the Keywords / Adgroups that are producing the most traffic and sales

Use Wordtracker, Keycompete, Sypfu, Wikipedia to build a broad Keyword List

Go Wide and Launch campaign for your broad keyword list on ….

Send traffic to targeted landing pages

Go Deep: Use Google keywords tool and Wordtracker to go deep on the Keywords / Adgroups that are producing the most traffic and sales

cheap shoes

Super Affiliate Bidding Strategies

You Can Have The Greatest Keyword List in the World and STILL Fail Why? Consider this scenario: Joe launches a big broad keyword list and bids 0.20 After 500 clicks he makes $60 in commission but spends $100  lowers bid to 0.10 After another 500 clicks – no sales, 1,000 clicks – no sales !

Why? Consider this scenario:

Joe launches a big broad keyword list and bids 0.20

After 500 clicks he makes $60 in commission but spends $100  lowers bid to 0.10

After another 500 clicks – no sales, 1,000 clicks – no sales !

So What Happened to Joe’s Campaign ? When Joe bid 0.20 high converting keywords were on page 1 and he made his sales from those keywords However, when he bid his CPC down to 0.10/click, the high converting keywords ended up on page 2 TIP: High Converting keywords are more expensive

When Joe bid 0.20 high converting keywords were on page 1 and he made his sales from those keywords

However, when he bid his CPC down to 0.10/click, the high converting keywords ended up on page 2

So How do YOU Avoid This ? Adjust your bids base on Ad Position If your Ads are position > 8.0, increase bids If your Ads are position < 3.0, then lower your bids YOUR GOAL: Have all your ads on page 1  collect data and see what converts

Adjust your bids base on Ad Position

If your Ads are position > 8.0, increase bids

If your Ads are position < 3.0, then lower your bids

Most Aspects of This Business Are Really SIMPLE !” Here’s how to optimize your bid positions: Target Cost/Conv: for $20 commission you want $10 cost/conv. For 100% ROI Once you have PROPER statistics: If cost/conv. > $15 lower bid by 15% If cost/conv. > $10 lower bid by 10% Else if cost/conv < $10 increase bid by 10% Repeat step 2

Here’s how to optimize your bid positions:

Target Cost/Conv: for $20 commission you want $10 cost/conv. For 100% ROI

Once you have PROPER statistics:

If cost/conv. > $15 lower bid by 15%

If cost/conv. > $10 lower bid by 10%

Else if cost/conv < $10 increase bid by 10%

Repeat step 2

Do You Fall Into One of These Categories ?

20/80 Rule as Applied to PPC Affiliate Marketing

A lot of affiliates ask me: “ Amit, how do you manage your HUGE Google account, with over 30 campaigns and over 100K keywords?” 20/80: 20% of your keywords will account for 80% of sales Focus on top 20%

A lot of affiliates ask me:

“ Amit, how do you manage your HUGE Google account, with over 30 campaigns and over 100K keywords?”

20/80: 20% of your keywords will account for 80% of sales

Focus on top 20%

How Can You Apply 20/80 to Your Campaigns Focus attention on top 20% of campaigns Split test ads for only top Adgroups GO DEEP for only top Adgroups After one month, PAUSE ALL ADGROUPS WITH NO SALES

Focus attention on top 20% of campaigns

Split test ads for only top Adgroups

GO DEEP for only top Adgroups

After one month, PAUSE ALL ADGROUPS WITH NO SALES

Why & How You Need to TEST

Why You Need to Test Scenario: Let’s say you are making $200/day in sales but spending $300/day  $100/day loss  CTR by 50%  50% MORE TRAFFIC SAME COST – You’re now breaking even  landing page conversions by 50%  $150/day profit

Scenario: Let’s say you are making $200/day in sales but spending $300/day  $100/day loss

 CTR by 50%  50% MORE TRAFFIC SAME COST – You’re now breaking even

 landing page conversions by 50%  $150/day profit

How to Properly Test Google Ads Split test 2 Ads at a time Wait until 30 clicks on each Ad Landing Page Test headlines, call to action, images, color scheme Again, wait until 30 sales on each variation

Google Ads

Split test 2 Ads at a time

Wait until 30 clicks on each Ad

Landing Page

Test headlines, call to action, images, color scheme

Again, wait until 30 sales on each variation

How To Make Big-G Happy 10-15 pages of unique original content + privacy policy + About Us/Contact Site map at bottom of each page Link to Resource page with “high trust” sites Fresh Content – few articles per week / add to blog Targeted landing pages with highly relevant content THINK SEO site

10-15 pages of unique original content + privacy policy + About Us/Contact

Site map at bottom of each page

Link to Resource page with “high trust” sites

Fresh Content – few articles per week / add to blog

Targeted landing pages with highly relevant content

THINK SEO site

Here’s Why You Need to Make Your Business Google Happy No more lost sleep over Google Slaps Improved Conversions Competitive Advantage FREE Traffic Long-term profitability Don’t Be Lazy, Build Your Business Right !

No more lost sleep over Google Slaps

Improved Conversions

Competitive Advantage

FREE Traffic

Long-term profitability

Don’t Be Lazy, Build Your Business Right !

Are Your Bottlenecking Your Affiliate Business When I went full-time I realized I was my biggest bottleneck ! What are you good at? Don’t be the jack of all trades and master of none !

When I went full-time I realized I was my biggest bottleneck !

What are you good at? Don’t be the jack of all trades and master of none !

My Team – To Whom I Give All the Credit Business Team Thomas: Expert at web design, SEO, social networks Melanie: Expert at copywriting, SEO and content writing Alin: Talented web designer Priscilla: Excellent bookkeeper Terenia: Presentation Specialist Home Team: Concierge, Maid Service, Travel Counselor, Laundry Service

Business Team

Thomas: Expert at web design, SEO, social networks

Melanie: Expert at copywriting, SEO and content writing

Alin: Talented web designer

Priscilla: Excellent bookkeeper

Terenia: Presentation Specialist

Home Team: Concierge, Maid Service, Travel Counselor, Laundry Service

The Future of PPC Affiliate Marketing

So, Here’s What the Future Holds . . . Slimmer profit margins for PPC New exciting opportunities Stricter QS requirements from Google and Yahoo/MSN

Slimmer profit margins for PPC

New exciting opportunities

Stricter QS requirements from Google and Yahoo/MSN

How Do You Capitalize on ALL of This ? Launch more affiliate offers / extend lifetime Optimize and expand Build a team Develop creative strategies Supplement PPC with SEO Web 2.0 / Mobile Ads / Contextual Ads Think one step ahead of Google

Launch more affiliate offers / extend lifetime

Optimize and expand

Build a team

Develop creative strategies

Supplement PPC with SEO

Web 2.0 / Mobile Ads / Contextual Ads

Think one step ahead of Google

5 Things I Love About the Super Affiliate Lifestyle 5. Shocking Bank Tellers 4. Nap Time 3. Real Security 2. World Travel / Mobile Income 1. Living the Life You Choose

5. Shocking Bank Tellers

4. Nap Time

3. Real Security

2. World Travel / Mobile Income

1. Living the Life You Choose