A presentation for the trends plus conference in London 1st December 2011. In it I talk about my frustrations with trends and trend watching, the importance of insight, the rarity of genuine insight and revelation as a new action standard for insight. I'm afraid that the offer at the end applied to the conference participants only.
28. # 1 Does it feel like a revelation?
# 2 Revelations live in the real world
29.
30. # 1 Does it feel like a revelation?
# 2 Revelations live in the real world
# 3 Look for unknown unknowns
31. # 1 Does it feel like a revelation?
# 2 Revelations live in the real world
# 3 Look for unknown unknowns
# 4 What do they really care about?
32. # 1 Does it feel like a revelation?
# 2 Revelations live in the real world
# 3 Look for unknown unknowns
# 4 What do they really care about?
# 5 Ban wishful thinking
33. For your free stamp email
richard.hutington@saatchi.co.uk