Social Media - How to start
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Short presentation for Business Link covering how to get started in social media and what is needed for success.

Short presentation for Business Link covering how to get started in social media and what is needed for success.

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Social Media - How to start Social Media - How to start Presentation Transcript

  • Harnessing the Power of Social Media for Business Link August 2009
      • Social Media is :
      • All about sharing
        • content, opinions, insights, experiences, viewpoints
      • It can take the media form of
        • text, images, audio and video
      • And is likely to be distributed by
        • blogs, boards, forums, SMS, communities
  • The social media landscape:
  • The 4 (+1) C’s for success:
  • The 4 (+1) C’s for success: COMMITMENT!
      • Why care about it?
      • 100,000,000 videos on You Tube
      • 200,000,000 blogs
      • 1 billion tweets on twitter
      • 200,000,000 active global users of Facebook every month
  • Consumer influence is a powerful tool to harness:
  • However, be wary of hype!
  • And it can get very confusing!
  • Approaching a social strategy:
    • Who are we talking to?
      • Indentify and understand ‘the people’ you want to talk to
    • How are we going to create meaning and value?
      • Find out what products, topics, issues people care about and how they relate to your business offering
  • Research the current landscape:
      • Where are your audience going?
      • What is the current noise is out there about your business and is it positive?
      • Who is talking about your topics previously identified?
      • How are they talking about it?
      • What is the preferred content form?
      • Have any key topics been missed or new topics found that present an opportunity?
      • What other companies are out there participating in conversations?
      • Define what success will look like:
      • Traffic to the website
      • Engagement & interaction
      • Brand awareness
      • Return on investment
      • Leads
      • Sales
      • Email registrations
      • Points to consider:
      • What assets does the company have to create a communication or conversation?
      • Will the assets be short lived and need replacing or do they have long term value?
      • What human resource do you have to support a social media strategy?
      • What budget is available to support a social media strategy?
  • Conversation themes: Knowledge sharing Interviews Product reviews Latest debates Top ten - Best tips Real Life Stories Interactive games Interactive quiz’s
  • Outreach Mechanisms: Launch a company blog Start a forum Create video content Online Press Release Develop a social network profile Micro - Blogging Create a Podcast Blogger Relations Build a widget or social ap
    • Social ideas: A Company Blog
      • Use to:
      • create fresh content for the website
      • support the SEO strategy
      • provides interest and stickiness for site visitors
      • give a reason for visitors to return to the site
      • encourage trust
      • provides basis for conversations in other social communities
      • demonstrates expertise
    • Social ideas: A Company Blog
      • Massive increases to blog when promoted correctly
      • Gains back links by creating ‘linkworthy’ content
    • Social ideas: Micro-Blogging
      • Use:
      • to promote your company blog
      • as a universe to seed promotions, vouchers and other content
      • to test new business ideas with both customers and non-customers
      • as a monitoring device to understand what is being said about your company or brand
      • as a customer service tool to provide feedback to customers real time through the purchase cycle or answer post sales queries
      • to project a more of a personality to the business, to make the brand appear real
      • as an announcement tool to keep everyone informed of latest developments
    • Social ideas: Micro-Blogging
      • Full time effort to ‘follow’ others – become authority
      • Create own personal profile
      • Generate income via recommendations
    • Social ideas: Social Networks
      • Use to:
      • promote your company blog
      • as a universe to seed promotions, vouchers and other content get involved with existing groups relevant to your brand and products
      • build long term relationships with existing customers and personalise the company
      • as an announcement tool to keep everyone informed of latest developments
      • provide good visibility in Google and support a SEO strategy
      • meet new people and prospective customers
    • Social ideas: Social Networks
      • Link your blog / Twitter / Videos to your FB page
      • Promot e offers and happenings to your engaged audience
  • Our advice - Start slowly and develop strategy over time Company Blog Micro Blogging Company Fan Page Blogger relations Content production Grow activity in line with success, available time and confidence.
    • For a free consultation please contact:
    • Andy Headington
    • Marketing Director
    • [email_address]
    • Thank you for listening!
    • Any questions?