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What assets does the company have to create a communication or conversation?
Will the assets be short lived and need replacing or do they have long term value?
What human resource do you have to support a social media strategy?
What budget is available to support a social media strategy?
Conversation themes: Knowledge sharing Interviews Product reviews Latest debates Top ten - Best tips Real Life Stories Interactive games Interactive quiz’s
Outreach Mechanisms: Launch a company blog Start a forum Create video content Online Press Release Develop a social network profile Micro - Blogging Create a Podcast Blogger Relations Build a widget or social ap
Promot e offers and happenings to your engaged audience
Our advice - Start slowly and develop strategy over time Company Blog Micro Blogging Company Fan Page Blogger relations Content production Grow activity in line with success, available time and confidence.