Social Media - How to start
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  • 1. Harnessing the Power of Social Media for Business Link August 2009
  • 2.
      • Social Media is :
      • All about sharing
        • content, opinions, insights, experiences, viewpoints
      • It can take the media form of
        • text, images, audio and video
      • And is likely to be distributed by
        • blogs, boards, forums, SMS, communities
  • 3. The social media landscape:
  • 4. The 4 (+1) C’s for success:
  • 5. The 4 (+1) C’s for success: COMMITMENT!
  • 6.
      • Why care about it?
      • 100,000,000 videos on You Tube
      • 200,000,000 blogs
      • 1 billion tweets on twitter
      • 200,000,000 active global users of Facebook every month
  • 7. Consumer influence is a powerful tool to harness:
  • 8. However, be wary of hype!
  • 9. And it can get very confusing!
  • 10. Approaching a social strategy:
    • Who are we talking to?
      • Indentify and understand ‘the people’ you want to talk to
    • How are we going to create meaning and value?
      • Find out what products, topics, issues people care about and how they relate to your business offering
  • 11. Research the current landscape:
      • Where are your audience going?
      • What is the current noise is out there about your business and is it positive?
      • Who is talking about your topics previously identified?
      • How are they talking about it?
      • What is the preferred content form?
      • Have any key topics been missed or new topics found that present an opportunity?
      • What other companies are out there participating in conversations?
  • 12.
      • Define what success will look like:
      • Traffic to the website
      • Engagement & interaction
      • Brand awareness
      • Return on investment
      • Leads
      • Sales
      • Email registrations
  • 13.
      • Points to consider:
      • What assets does the company have to create a communication or conversation?
      • Will the assets be short lived and need replacing or do they have long term value?
      • What human resource do you have to support a social media strategy?
      • What budget is available to support a social media strategy?
  • 14. Conversation themes: Knowledge sharing Interviews Product reviews Latest debates Top ten - Best tips Real Life Stories Interactive games Interactive quiz’s
  • 15. Outreach Mechanisms: Launch a company blog Start a forum Create video content Online Press Release Develop a social network profile Micro - Blogging Create a Podcast Blogger Relations Build a widget or social ap
  • 16.
    • Social ideas: A Company Blog
      • Use to:
      • create fresh content for the website
      • support the SEO strategy
      • provides interest and stickiness for site visitors
      • give a reason for visitors to return to the site
      • encourage trust
      • provides basis for conversations in other social communities
      • demonstrates expertise
  • 17.
    • Social ideas: A Company Blog
      • Massive increases to blog when promoted correctly
      • Gains back links by creating ‘linkworthy’ content
  • 18.
    • Social ideas: Micro-Blogging
      • Use:
      • to promote your company blog
      • as a universe to seed promotions, vouchers and other content
      • to test new business ideas with both customers and non-customers
      • as a monitoring device to understand what is being said about your company or brand
      • as a customer service tool to provide feedback to customers real time through the purchase cycle or answer post sales queries
      • to project a more of a personality to the business, to make the brand appear real
      • as an announcement tool to keep everyone informed of latest developments
  • 19.
    • Social ideas: Micro-Blogging
      • Full time effort to ‘follow’ others – become authority
      • Create own personal profile
      • Generate income via recommendations
  • 20.
    • Social ideas: Social Networks
      • Use to:
      • promote your company blog
      • as a universe to seed promotions, vouchers and other content get involved with existing groups relevant to your brand and products
      • build long term relationships with existing customers and personalise the company
      • as an announcement tool to keep everyone informed of latest developments
      • provide good visibility in Google and support a SEO strategy
      • meet new people and prospective customers
  • 21.
    • Social ideas: Social Networks
      • Link your blog / Twitter / Videos to your FB page
      • Promot e offers and happenings to your engaged audience
  • 22. Our advice - Start slowly and develop strategy over time Company Blog Micro Blogging Company Fan Page Blogger relations Content production Grow activity in line with success, available time and confidence.
  • 23.
    • For a free consultation please contact:
    • Andy Headington
    • Marketing Director
    • [email_address]
  • 24.
    • Thank you for listening!
    • Any questions?