The December 2016 AdDuplex report provides an overview of Windows 10 mobile phone usage, highlighting shifts in device rankings and market shares, especially influenced by Black Friday sales. The Lumia 640 overtook the Lumia 535 in global rankings, while in the U.S., the Lumia 650 and 950 claimed the top spots. Additionally, HP remains the leading PC manufacturer, and the market share for Windows 10 mobile has seen minimal growth, with Windows Phone 8.1 still being the dominant platform.

1. AdDuplex Windows Device Statistics
Report – December, 2016
December 19th, 2016
Compiled by Alan Mendelevich

2. Windows Device Statistics Report
This month we take a look at the year-end snapshot of Windows 10 Mobile phones in use,
what Black Friday did to the PC manufacturer and phone charts, and whether Surface Studio
made a dent in the Surface product line usage.
www.adduplex.com 2
December 19th, AdDuplex

3. Data Source
This report is based on data collected from around 5,000 Windows phone apps
running AdDuplex SDK v.2 (and higher). The raw data analyzed was collected over the
day of December 19th, 2016 (UTC time) unless otherwise stated.
We have made every attempt to consolidate different reported phone model names
under their canonical retail model names, but it is possible that some of the rare model
name variations were not accounted for.
AdDuplex is the largest cross-promotion network for Windows Phone and Windows
Store apps and games empowering developers and publishers to promote their apps
for free by helping each other. AdDuplex was established in January 2011 in Vilnius,
Lithuania. As of December 2016, more than 10,000 apps actively use AdDuplex to gain
more visibility.

4. Windows 10 Mobile Devices – World
December 19th, AdDuplex
Lumia 640 has moved into
the second spot among
phones running Windows 10
Mobile worldwide replacing
Lumia 535 that was there in
October.
Lumia 950 XL moved to #8
(from 9) and all of the
Windows 10 era Lumias
(except for 550) have grown
their percentage shares.
www.adduplex.com 4
MICROSOFT
Lumia 550
13.0%
MICROSOFT
Lumia 640
12.3%
MICROSOFT
Lumia 535
11.5%
MICROSOF
T Lumia 640
XL 10.7%
MICROSOFT
Lumia 650
10.6%
MICROSOFT
Lumia 950
7.8%
NOKIA Lumia
930 4.9%
MICROSOFT
Lumia 950 XL
4.5%
NOKIA Lumia
730 3.9%
MICROSOFT
Lumia 540
3.1%
Other 17.7%

5. Windows 10 Mobile “Native” – World
December 19th, AdDuplex
By isolating phones that came
with Windows 10 Mobile from
the factory we can get an
estimate for 2016 sale shares
by model.
4 Lumias lined up by price
(lowest to highest) and together
comprise 97.5% of all Windows
10 Mobile phones sold.
Provided that most of the stock
for these Lumia models is sold
out and there are no new
phones from either Microsoft or
any high volume partners on
the horizon, this could be the
very last meaningful snapshot
of the Windows 10 Mobile
ecosystem as we know it.
www.adduplex.com 5
MICROSOFT
Lumia 550
35.4%
MICROSOFT
Lumia 650
28.7%
MICROSOFT
Lumia 950
21.3%
MICROSOFT
Lumia 950 XL
12.1%
ALCATEL
Fierce XL
0.6%
ACER Liquid
M330 0.4%
HP
Elite
x3
0.3%
ALCATEL
Idol 4S
0.1%
BUSH Eluma
B2 0.1%
ARCHOS
Archos 50
Cesium 0.1%
Other
0.8%

6. Windows 10 Mobile Devices – US
December 19th, AdDuplex
Looks like Black Friday sale
has reshaped the US chart
quite a bit.
Lumia 650 and 950 both
moved past 640 to occupy
the first and second positions
on the chart.
950 XL is in the same fourth
spot (but gained another
0.3%) while 1520 slid down 6
to 9. Are hardcore 1520 fans
finally giving up and
upgrading to 950 XL (or
something else)?
Alcatel Idol 4S moved 16 to
13 (2.5x share growth). HP
Elite x3 – 19 to 18 (1.3x).
www.adduplex.com 6
MICROSOFT
Lumia 650
21.8%
MICROSOFT
Lumia 950
20.0%
MICROSOFT
Lumia 640
19.3%
MICROSOF
T Lumia 950
XL 6.4%
ALCATEL
Fierce XL 5.0%
MICROSOFT
Lumia 640 XL
4.4%
NOKIA Lumia
635 3.9%
NOKIA Lumia
735 3.7%
NOKIA Lumia
1520 3.4%
NOKIA Lumia
Icon 3.0%
Other 9.2%

7. Windows 10 PC Manufacturers – World
December 19th, AdDuplex
HP is still number one among
PC manufacturers and
getting stronger (+1.5% since
October).
Dell shot up 2.9% since
October to displace Lenovo
at #2.
Other than that we see a
similar lineup to what we had
in October.
www.adduplex.com 7
HP 23.4%
Dell 14.5%
Lenovo 11.4%
Asus 10.1%
Acer 9.4%
Toshiba 5.8%
Microsoft 2.5%
Samsung 2.2%
MSI 1.4%
Sony 1.3%
Other 17.9%

8. Surface computers (Windows 10) – World
December 19th, AdDuplex
Surface Studio was delivered to
first customers just recently,
and though it was clear it won’t
break any sales records, it was
a good opportunity to look at
the usage of the Surface
lineup.
Last time we looked at this was
back in June and Surface Pro 4
has surpassed its older sibling
Pro 3 since then to claim #1
with 37.4%.
The order of the remainder of
the list remains the same, but it
looks like Surface Book will
overtake Surface Pro 2 very
soon (6.2% vs. 6.0%).
As for Surface Studio – as
expected we’ve seen a few, but
not surprisingly it’s the most
niche of them all.
www.adduplex.com 8
Surface Pro 4
37.4%
Surface Pro 3
27.0%
Surface 3
15.0%
Surface Pro
8.4%
Surface Pro 2
6.2% Surface
Book
6.0%
Surface Studio
0.1%

9. Windows mobile OS versions – World
December 19th, AdDuplex
There was a little bit of
growth in Windows 10 Mobile
market share (likely on the
back of Black Friday sales),
but overall situation is still the
same – Windows Phone 8.1
is still the de-facto standard
target platform for Windows
on the phone.
www.adduplex.com 9
Windows
Phone 8.1
77.1%
Windows 10
Mobile 16.0%
Windows
Phone 8.0
4.9%
Windows
Phone 7.x
2.1%

10. Windows 10 Mobile OS Versions – World
December 19th, AdDuplex
Within Windows 10 Mobile
upgrade situation is still
strong with more than 92% of
the users on the latest official
release (Anniversary Update)
or later (Insiders).
www.adduplex.com 10
Windows 10
Mobile 1511
7.7%
Windows 10
Mobile 1607
81.9%Windows 10
Mobile RS2
(Insiders)
10.4%

11. Windows 10 PC OS Versions – World
December 19th, AdDuplex
Anniversary Update is a safe
target version for Windows
10 developers on the desktop
as well. Now with 87% of the
users using AU or newer
build.
www.adduplex.com 11
Window
s 10
2.6%
Windows 10
1511 10.4%
Windows 10
1607 86.3%
Windows 10
RS2 (Insiders)
0.7%

12. Are you developing Windows apps or games? Steam games? Online games or a Software as a
Service product? You can most definitely benefit from exposing your product to Windows 10
users! AdDuplex puts your products just 1 click away from the Holiday shoppers…
And until the end of December 2016 you can get 2 times more users for the same price!
Use coupon code HOLIDAY2016-EV4ED2 to top-up your AdDuplex account and get a 100%
bonus in advertising credits.
Get 2x more customers
manage.adduplex.com

13. AdDuplex
CROSS-PROMOTION NETWORK FOR WINDOWS STORE
APPS
CONNECT WITH US
facebook.com/adduplex
@adduplex
www.adduplex.com
copyright © 2016