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Understanding Information
Architecture
Doctrain East, October 2007


Joe Gelb
President, Suite Solutions
Main Training Topics
 Introductions: Who is this guy?
 What is information architecture?
 Why is it important?
 Introduction to key concepts and standards
 Methodology for developing information
 architecture for techdocs and training
 Let’s try it
Who is this guy?
 Background in Mechanical Engineering
    CAD/CAM
    Production process planning
 CTO for a leading techdoc provider and technology
 vendor
    Built and managed professional services group
    Responsible for design, development and
    implementation of DB and publishing applications
    for tech and reference publications, including CMS
 Left to form independent consulting and
 implementation group
Main Training Topics
 Introductions: Who is this guy?
 What is information architecture?
 Why is it important?
 Introduction to key concepts and standards
 Methodology for developing information
 architecture for techdocs and training
 Let’s try it
What is Information Architecture
 The science of expressing a model or concept for
 information
 Used for activities that require expressions of
 complex systems
 Consists of:
    Structural design of shared information
    environments
    Organizing and labeling information to support
    usability and findability
                                    From Wikipedia
What is IA for us?
 Method for organizing documentation and training
 resources – text, media – into an overarching
 knowledge model
 The knowledge model is created and maintained
 separate from the actual content – like creating a
 global index
 Allows us to provide access to the information
 based on the model of the knowledge it contains
 Steve Newcombe
 Simple level: Organization of content by hierarchy,
 relationships
 Next level: Organization of subjects, and relate
 content to those subjects
Why it is it important for us?
 Best practices for technical content development
 based on topic-oriented content architecture
 Topic-oriented content = modular = component-
 based documentation
 Instead of creating deliverables, we create discrete
 topics of information
 Need better methodologies to plan, create,
 manage, localize, publish, deliver and find content
 Why?
    Sheer volume of individual resources
    Allows us to reap the benefits
Topic-Based Content
Topics
  Each topic answers a single question
  Only enough information to understand one
  concept, perform one procedure or provide one
  set of reference information
Maps
   Assemble topics into deliverables
   Define relationships between topics
Standards being adopted
   DITA
   SCORM
   S1000D
Business Advantages of
Topic-based Content
More efficient authoring
   Reuse content in multiple deliverables
   Easier to maintain content
  Topic architecture and DTD promotes
  minimalization
Easier to customize deliverables:
Conditionalization on the map level, topic level,
and element level
Automated publishing
Business Advantages of
Topic-based Content
Reduce review time
  Review topics as they are ready
  SMEs focus on single topics instead of entire
  deliverables
  Review topics once, even if they appear multiple
  times in multiple deliverables
Reduce localization costs
   Only send new and updated topics for translation
   Translate topics as they are ready: no need to wait
   for entire deliverable to be completed
 Reduce time to market:
 Quicker authoring, review, translation, publishing
Overview of DITA
Darwin Information Typing Architecture
OASIS standard
Open Source: DTDs, schemas, DITA-OT
are free
Not just a DTD: an architecture for
designing, authoring, managing and
publishing content
Overview of DITA
Facility for customization within the
standard: specialization (thus Darwin)
Facilitates documentation minimalization
with semantic tagging
Open Source Toolkit (DITA-OT) for
producing outputs
Active user and development community:
reaching critical mass
DITA Facilitates Reuse
 Assemble topics into deliverables
 Reference topic elements within other
 topics: conrefs (content references)
 Conditionalize content within topics using
 conditional attributes
 Filter content based on conditions to get
 multi-purpose outputs
 (conditional processing)
 Manage links separately from the content
 using relationship tables
DITA Maps: Assembling
Topics into Deliverables
 Assemble any number of topics into
 sequences for print or online delivery
 Organize topics into a hierarchy
   Based on context and position, not the
   topics themselves
 Use sub-maps within maps
     Allows you to create building blocks
 Topics can occur in more than one position
 in the same map
DITA Maps: Assembling
Topics into Deliverables
 Can create different types of maps:
   Solution-oriented
   How products and procedures work together
   Task-oriented
   How to accomplish a specific goal
   Feature-oriented
   What does a product or component do
Where Does IA Fit Into This
 Hierarchical and sequential organization of topics into
 deliverables:
 DITA Maps, SCORM manifests
 Definition of relationships between topics:
 DITA relationship tables, related links
 Overarching knowledge model:
 XTM, SKOS, DITA Taxonomy specialization
    Helps organize creation and sharing of content
    Determines valid use of conditionalization in the
    content – topics and maps
    Allows usage of standard tools for navigating and
    searching content: semantic web
Main Training Topics
 Introductions: Who is this guy?
 What is information architecture?
 Why is it important?
 Introduction to key concepts and standards
 Methodology for developing information
 architecture for techdocs and training
 Let’s try it
What is Semantic Web?
Semantics: the study of meaning
Semantic technologies: help separate meaning from
the documentation content itself based on open
standards
Allows computers to interpret and process the meaning
of a document
Semantic Web: framework that allows information to be
identified and reused across application, organization
and community boundaries
Meaning is represented using ontologies and provide
reasoning through relationships, rules, logic and
conditions expressed in the ontologies
What’s an Ontology?
                - Dr. Leo Obrst, MITRE Information Semantics Group

 Terms used to describe and represent an area of
 knowledge – subject matter
    Model for the meaning of those terms
    Vocabulary and the meaning of that vocabulary
 For us, that means standardized index, glossary,
 conditional tags/conditional attribute values
 Used by people, databases and applications to
 navigate, identify and share information in a specific
 domain (specific area of knowledge)

 For us, that means better planning and content
 reuse on the authoring side and better delivery on
 the production side
What are Semantic
Technologies
 Global naming schemes: URI (identifier)
 Standard syntax to describe data and properties of the
 data: RDF
 Standard way to describe relationships between data:
 Ontologies defined with:
    OWL Web Ontology Language
    XML Topic Maps (XTM)
    SKOS – Simple Knowledge Organization System
Spectrum of Ontology
RDF: Resource Description
Framework
 Standard model for representing information
 Standard syntax to describe and exchange data
 Defines a graph of relations represented by
 object-attribute-value triples
 That is: Object O has an attribute A with value V
Sample RDF XML




 Object type: Component
 Object identifier: C89722A8-…-68F01FCD2ADE
 Attributes
    Title
    Release date
    Part Number, Part Name
RDF Graphical Representation
OWL: Ontology Working
Language
 Describes relations between classes of information
 Based on classes, individuals and properties
 Class: a concept or subject in a domain; can be
 organized hierarchically




 Individual: instance of a class
OWL: Ontology Working
Language
 Properties:
   Object: relate individuals to other individuals
   Datatype: relate individuals to data values
   (numbers, strings, etc.)
   Functional: property takes only one value (e.g.
   age)
   Inverse Functional: Two individuals cannot have
   the same value (e.g. social security number)
   Symmetric: If A links to B, then infer that
   B links to A (e.g. siblings)
   Transitive: If A links to B and B links to C, then
   infer that A links to C
OWL: Ontology Working
Language




           “The Future of the Web is Semantic,” Naveen Balani, 18 Oct 2005
Topic Maps (XTM)

 Semantic knowledge model to express an ontology
 ISO standard; can also be expressed as XML
 Topic
   Represents a subject or concept
   Categorized by Type
 Map
    Associations: relationships between topics
    Occurrences: link between information resources and
    the subjects that they express something about
Graphical Representation of a
Topic Map




                    “The TAO of Topic Maps,” Steve Pepper
SKOS: Simple Knowledge
Organization System
 Standard for modeling an ontology
 Similar to Topic Maps, however it is expressed using
 RDF, the accepted syntax of expression for the
 semantic web
 Thus, SKOS bridges the gap between traditional
 indexing and formal ontologies for the semantic web
 Define subjects and if desired, organize them into a
 taxonomy (i.e. hierarchy)
 Classify content to indicate its subject
 DITA Taxonomy specialization allows you to maintain
 the ontology in DITA and transform it into SKOS RDF
 for processing and use with standard tools
SKOS: Simple Knowledge
Organization System




      “Subject Classification with DITA and SKOS,” Hennum, Anderson and Bird, October 2005
SKOS: Simple Knowledge
 Organization System
Assembling a deliverable from the subject and content maps




              “Subject Classification with DITA and SKOS,” Hennum, Anderson and Bird, October 2005
SKOS: Simple Knowledge
 Organization System
RDF expression of a SKOS ontology




                    “Connecting the Dots: Relationship and Relevance with DITA Maps,” Hennum
Main Training Topics
 Introductions: Who is this guy?
 What is information architecture?
 Why is it important?
 Introduction to key concepts and standards
 Methodology for developing information
 architecture for techdocs and training
 Let’s try it
Solution Oriented Content
Development
Develop a High Level Information Architecture
   Create a knowledge model of subjects
   encompassing:
      All products, features, system components
      All life-cycle stages
   From that model, compile lists of content to be
   created to express the knowledge model
   Compile content to form maps representing
   documentation deliverables
      DITA Maps
      SCORM Manifests
Examples of Subjects
           Type      Subjects
        Products        Servers: S1, S2, S3
                        Endpoints: E1, E2, E3
                        Peripherals: P1, P2, P3

        Platforms       Windows, Unix, Linux, Macintosh
       Supported

      Assemblies        Assy1, Assy2, Assy3
            Parts       P101, P102, P103

       Life Cycle       Design
                        Sell: Demos, Positioning, Related Products, Related Services,
                        Strategy, Target Market
                        Implement: Initialize, Install, Configuration, Training
                        Use: End Use, Administer
                        Maintain: Troubleshoot, Optimize, Service, Maintenance

Other Subject Types: Features, Tasks, Interfaces, Screens, Use Cases, User Roles, Legal Info
Subject Associations
 Define relationships between subject types to help
 compile the full list of subjects to be documented
    Solution     System Component
    Product     Platform Supported
    Product     Feature
    Feature     Task
    Task     Interface
    Task     Life Cycle
    Task     User Role
    Product     Assembly
    Assembly       Part
Build Your Own Ontology
 List Solutions your company offers
 For each Solution: list System Components
 For each Product:
    Associate with System Components
    Associate with Platforms Supported
    List Features
 For each Feature:
    Associate with Platforms Supported
    Associate with User Roles
    List Tasks
 For each Task:
    List Screens
    Associate with Life Cycle Stage
    Associate with User Roles
Content Resources
Different types of content resources are
used to express information about the
subjects
  DITA Task
  DITA Reference
  DITA Concept
  Illustration
  Drawing
  Flash
  Video
  Presentation
Generate List of Content to be
Created
 Set rules: Topics needed to express each subject
 For Each:   Create Content Topic:

  Product      Overview (DITA Concept), Legal license / liability /
               warrantee

  Feature      Description, Use Case

     Task      Procedure (DITA Task), safety instruction

   Screen      List of buttons and fields (DITA Reference)

 Assembly      Installation Task, Maintenance Task, List of Parts

      Part     Description, Supplier, Replacement Part, Diagram
Author Content
 For each content instance, author knows the topic
 to be described and the characteristics
 Example:
 Procedure: Configuring Server Ports (DITA Task)
 Characteristics:
     Product: Server S1
     Task: Configure Server Ports
     User Roles: Administrator, Implementer
     Interface: Admin
     Screen: Port Configuration
     Life Cycle Stage: Installation, Configuration
     Platform: Windows, Unix, Linux
 Related Content:
     Screen element reference, Screen capture
Generate Deliverables
          Set rules for each type of deliverable to create maps
 Deliverable    Contents

 Installation     Product Overview, Legal References, Installation and
      Guide       Configuration Procedures associated with
                  User Role=Implementer

Admin Guide       Product Overview, Legal References
                  For each interface associated with Admin, Implementer,
                  Technician
                    For each screen, include screen reference
                  For each Task associated with life cycle stage: Installation,
                  Configuration, Administer, Troubleshoot
                    Include Procedures (DITA Task)
Generate Deliverables
        Set rules for each type of deliverable to create maps
Deliverable   Contents

User Guide      Product Overview, Legal References
                Getting Started
                  For each Task associated with User Role: End User, Life
                  Cycle: Installation, Configuration, include all procedures
                Features
                 For each Feature
                  Include Feature Description
                  For each Task associated with Life Cycle: Use, User Role:
                  End User include Procedure
Main Training Topics
 Introductions: Who is this guy?
 What is information architecture?
 Why is it important?
 Introduction to key concepts and standards
 Methodology for developing information
 architecture for techdocs and training
 Let’s try it
Let’s Give it a Try

1.   Create a list of subject types:
     Solutions, products, components, features,
     procedures …
2.   What kinds of relationships are there
     between the different kinds of subjects?
3.   Note the relationships between the
     different subjects
4.   Compile your list of content to create
5.   Develop rules for how to build a deliverable
Good Luck
    !
End of Understanding Information
Architecture

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Understanding Information Architecture

  • 1. Understanding Information Architecture Doctrain East, October 2007 Joe Gelb President, Suite Solutions
  • 2. Main Training Topics Introductions: Who is this guy? What is information architecture? Why is it important? Introduction to key concepts and standards Methodology for developing information architecture for techdocs and training Let’s try it
  • 3. Who is this guy? Background in Mechanical Engineering CAD/CAM Production process planning CTO for a leading techdoc provider and technology vendor Built and managed professional services group Responsible for design, development and implementation of DB and publishing applications for tech and reference publications, including CMS Left to form independent consulting and implementation group
  • 4. Main Training Topics Introductions: Who is this guy? What is information architecture? Why is it important? Introduction to key concepts and standards Methodology for developing information architecture for techdocs and training Let’s try it
  • 5. What is Information Architecture The science of expressing a model or concept for information Used for activities that require expressions of complex systems Consists of: Structural design of shared information environments Organizing and labeling information to support usability and findability From Wikipedia
  • 6. What is IA for us? Method for organizing documentation and training resources – text, media – into an overarching knowledge model The knowledge model is created and maintained separate from the actual content – like creating a global index Allows us to provide access to the information based on the model of the knowledge it contains Steve Newcombe Simple level: Organization of content by hierarchy, relationships Next level: Organization of subjects, and relate content to those subjects
  • 7. Why it is it important for us? Best practices for technical content development based on topic-oriented content architecture Topic-oriented content = modular = component- based documentation Instead of creating deliverables, we create discrete topics of information Need better methodologies to plan, create, manage, localize, publish, deliver and find content Why? Sheer volume of individual resources Allows us to reap the benefits
  • 8. Topic-Based Content Topics Each topic answers a single question Only enough information to understand one concept, perform one procedure or provide one set of reference information Maps Assemble topics into deliverables Define relationships between topics Standards being adopted DITA SCORM S1000D
  • 9. Business Advantages of Topic-based Content More efficient authoring Reuse content in multiple deliverables Easier to maintain content Topic architecture and DTD promotes minimalization Easier to customize deliverables: Conditionalization on the map level, topic level, and element level Automated publishing
  • 10. Business Advantages of Topic-based Content Reduce review time Review topics as they are ready SMEs focus on single topics instead of entire deliverables Review topics once, even if they appear multiple times in multiple deliverables Reduce localization costs Only send new and updated topics for translation Translate topics as they are ready: no need to wait for entire deliverable to be completed Reduce time to market: Quicker authoring, review, translation, publishing
  • 11. Overview of DITA Darwin Information Typing Architecture OASIS standard Open Source: DTDs, schemas, DITA-OT are free Not just a DTD: an architecture for designing, authoring, managing and publishing content
  • 12. Overview of DITA Facility for customization within the standard: specialization (thus Darwin) Facilitates documentation minimalization with semantic tagging Open Source Toolkit (DITA-OT) for producing outputs Active user and development community: reaching critical mass
  • 13. DITA Facilitates Reuse Assemble topics into deliverables Reference topic elements within other topics: conrefs (content references) Conditionalize content within topics using conditional attributes Filter content based on conditions to get multi-purpose outputs (conditional processing) Manage links separately from the content using relationship tables
  • 14. DITA Maps: Assembling Topics into Deliverables Assemble any number of topics into sequences for print or online delivery Organize topics into a hierarchy Based on context and position, not the topics themselves Use sub-maps within maps Allows you to create building blocks Topics can occur in more than one position in the same map
  • 15. DITA Maps: Assembling Topics into Deliverables Can create different types of maps: Solution-oriented How products and procedures work together Task-oriented How to accomplish a specific goal Feature-oriented What does a product or component do
  • 16. Where Does IA Fit Into This Hierarchical and sequential organization of topics into deliverables: DITA Maps, SCORM manifests Definition of relationships between topics: DITA relationship tables, related links Overarching knowledge model: XTM, SKOS, DITA Taxonomy specialization Helps organize creation and sharing of content Determines valid use of conditionalization in the content – topics and maps Allows usage of standard tools for navigating and searching content: semantic web
  • 17. Main Training Topics Introductions: Who is this guy? What is information architecture? Why is it important? Introduction to key concepts and standards Methodology for developing information architecture for techdocs and training Let’s try it
  • 18. What is Semantic Web? Semantics: the study of meaning Semantic technologies: help separate meaning from the documentation content itself based on open standards Allows computers to interpret and process the meaning of a document Semantic Web: framework that allows information to be identified and reused across application, organization and community boundaries Meaning is represented using ontologies and provide reasoning through relationships, rules, logic and conditions expressed in the ontologies
  • 19. What’s an Ontology? - Dr. Leo Obrst, MITRE Information Semantics Group Terms used to describe and represent an area of knowledge – subject matter Model for the meaning of those terms Vocabulary and the meaning of that vocabulary For us, that means standardized index, glossary, conditional tags/conditional attribute values Used by people, databases and applications to navigate, identify and share information in a specific domain (specific area of knowledge) For us, that means better planning and content reuse on the authoring side and better delivery on the production side
  • 20. What are Semantic Technologies Global naming schemes: URI (identifier) Standard syntax to describe data and properties of the data: RDF Standard way to describe relationships between data: Ontologies defined with: OWL Web Ontology Language XML Topic Maps (XTM) SKOS – Simple Knowledge Organization System
  • 22. RDF: Resource Description Framework Standard model for representing information Standard syntax to describe and exchange data Defines a graph of relations represented by object-attribute-value triples That is: Object O has an attribute A with value V
  • 23. Sample RDF XML Object type: Component Object identifier: C89722A8-…-68F01FCD2ADE Attributes Title Release date Part Number, Part Name
  • 25. OWL: Ontology Working Language Describes relations between classes of information Based on classes, individuals and properties Class: a concept or subject in a domain; can be organized hierarchically Individual: instance of a class
  • 26. OWL: Ontology Working Language Properties: Object: relate individuals to other individuals Datatype: relate individuals to data values (numbers, strings, etc.) Functional: property takes only one value (e.g. age) Inverse Functional: Two individuals cannot have the same value (e.g. social security number) Symmetric: If A links to B, then infer that B links to A (e.g. siblings) Transitive: If A links to B and B links to C, then infer that A links to C
  • 27. OWL: Ontology Working Language “The Future of the Web is Semantic,” Naveen Balani, 18 Oct 2005
  • 28. Topic Maps (XTM) Semantic knowledge model to express an ontology ISO standard; can also be expressed as XML Topic Represents a subject or concept Categorized by Type Map Associations: relationships between topics Occurrences: link between information resources and the subjects that they express something about
  • 29. Graphical Representation of a Topic Map “The TAO of Topic Maps,” Steve Pepper
  • 30. SKOS: Simple Knowledge Organization System Standard for modeling an ontology Similar to Topic Maps, however it is expressed using RDF, the accepted syntax of expression for the semantic web Thus, SKOS bridges the gap between traditional indexing and formal ontologies for the semantic web Define subjects and if desired, organize them into a taxonomy (i.e. hierarchy) Classify content to indicate its subject DITA Taxonomy specialization allows you to maintain the ontology in DITA and transform it into SKOS RDF for processing and use with standard tools
  • 31. SKOS: Simple Knowledge Organization System “Subject Classification with DITA and SKOS,” Hennum, Anderson and Bird, October 2005
  • 32. SKOS: Simple Knowledge Organization System Assembling a deliverable from the subject and content maps “Subject Classification with DITA and SKOS,” Hennum, Anderson and Bird, October 2005
  • 33. SKOS: Simple Knowledge Organization System RDF expression of a SKOS ontology “Connecting the Dots: Relationship and Relevance with DITA Maps,” Hennum
  • 34. Main Training Topics Introductions: Who is this guy? What is information architecture? Why is it important? Introduction to key concepts and standards Methodology for developing information architecture for techdocs and training Let’s try it
  • 35. Solution Oriented Content Development Develop a High Level Information Architecture Create a knowledge model of subjects encompassing: All products, features, system components All life-cycle stages From that model, compile lists of content to be created to express the knowledge model Compile content to form maps representing documentation deliverables DITA Maps SCORM Manifests
  • 36. Examples of Subjects Type Subjects Products Servers: S1, S2, S3 Endpoints: E1, E2, E3 Peripherals: P1, P2, P3 Platforms Windows, Unix, Linux, Macintosh Supported Assemblies Assy1, Assy2, Assy3 Parts P101, P102, P103 Life Cycle Design Sell: Demos, Positioning, Related Products, Related Services, Strategy, Target Market Implement: Initialize, Install, Configuration, Training Use: End Use, Administer Maintain: Troubleshoot, Optimize, Service, Maintenance Other Subject Types: Features, Tasks, Interfaces, Screens, Use Cases, User Roles, Legal Info
  • 37. Subject Associations Define relationships between subject types to help compile the full list of subjects to be documented Solution System Component Product Platform Supported Product Feature Feature Task Task Interface Task Life Cycle Task User Role Product Assembly Assembly Part
  • 38. Build Your Own Ontology List Solutions your company offers For each Solution: list System Components For each Product: Associate with System Components Associate with Platforms Supported List Features For each Feature: Associate with Platforms Supported Associate with User Roles List Tasks For each Task: List Screens Associate with Life Cycle Stage Associate with User Roles
  • 39. Content Resources Different types of content resources are used to express information about the subjects DITA Task DITA Reference DITA Concept Illustration Drawing Flash Video Presentation
  • 40. Generate List of Content to be Created Set rules: Topics needed to express each subject For Each: Create Content Topic: Product Overview (DITA Concept), Legal license / liability / warrantee Feature Description, Use Case Task Procedure (DITA Task), safety instruction Screen List of buttons and fields (DITA Reference) Assembly Installation Task, Maintenance Task, List of Parts Part Description, Supplier, Replacement Part, Diagram
  • 41. Author Content For each content instance, author knows the topic to be described and the characteristics Example: Procedure: Configuring Server Ports (DITA Task) Characteristics: Product: Server S1 Task: Configure Server Ports User Roles: Administrator, Implementer Interface: Admin Screen: Port Configuration Life Cycle Stage: Installation, Configuration Platform: Windows, Unix, Linux Related Content: Screen element reference, Screen capture
  • 42. Generate Deliverables Set rules for each type of deliverable to create maps Deliverable Contents Installation Product Overview, Legal References, Installation and Guide Configuration Procedures associated with User Role=Implementer Admin Guide Product Overview, Legal References For each interface associated with Admin, Implementer, Technician For each screen, include screen reference For each Task associated with life cycle stage: Installation, Configuration, Administer, Troubleshoot Include Procedures (DITA Task)
  • 43. Generate Deliverables Set rules for each type of deliverable to create maps Deliverable Contents User Guide Product Overview, Legal References Getting Started For each Task associated with User Role: End User, Life Cycle: Installation, Configuration, include all procedures Features For each Feature Include Feature Description For each Task associated with Life Cycle: Use, User Role: End User include Procedure
  • 44. Main Training Topics Introductions: Who is this guy? What is information architecture? Why is it important? Introduction to key concepts and standards Methodology for developing information architecture for techdocs and training Let’s try it
  • 45. Let’s Give it a Try 1. Create a list of subject types: Solutions, products, components, features, procedures … 2. What kinds of relationships are there between the different kinds of subjects? 3. Note the relationships between the different subjects 4. Compile your list of content to create 5. Develop rules for how to build a deliverable
  • 47. End of Understanding Information Architecture